# 2023 Amazon Black Friday through Cyber Week **URL:** \ **Category:** Selling on Amazon\ **Tags:** q4, bfcm, sales-event\ **Created:** [November 17, 2023, 11:29pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732 "2023-11-17T23:29:53Z")\ **Posts on this page:** 20\ **Page:** 2
**Author:** ![ASV\_Vites](https://sellersasksellers.com/user_avatar/sellersasksellers.com/asv_vites/32/48_2.png) [@ASV\_Vites](https://sellersasksellers.com/u/ASV_Vites)\ **Post date:** [November 21, 2023, 6:29pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/21 "2023-11-21T18:29:24Z")
We purposely never participated in those deals and stayed out of the stores as a silent protest to how workers were treated. I started my career in a vitamin store helping customers, stocking shelves, and cleaning toilets so I have a special understanding how much it sucks and how much more it sucks on a holiday. ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [November 21, 2023, 6:33pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/22 "2023-11-21T18:33:50Z")
Hey…I had to work Thanksgiving. At _ **Blockbuster Video** _. 😳🥴😵 So yeah. I’m a survivor. ---
**Author:** ![meredithbead](https://sellersasksellers.com/user_avatar/sellersasksellers.com/meredithbead/32/430_2.png) [@meredithbead](https://sellersasksellers.com/u/meredithbead)\ **Post date:** [November 22, 2023, 4:23am UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/23 "2023-11-22T04:23:37Z")
Many of the large craft fairs are held on holidays, so my association with those holidays is which show I was selling at. Re Black Friday retail store sales: there’s nothing in the world I want badly enough to brave the crowds. Also, I’d spend more money on gas circling to find a parking space, than I’d save on purchases. Online sales for me that weekend have never been much. I don’t offer gigundo sales, so my products pretty much get lost in the feeding frenzy. ---
**Author:** ![Tried\_Tested](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tried_tested/32/10_2.png) [@Tried\_Tested](https://sellersasksellers.com/u/Tried_Tested)\ **Post date:** [November 22, 2023, 4:24am UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/24 "2023-11-22T04:24:39Z")
Omg…memories…those were the days 🙂 ---
**Author:** ![Tried\_Tested](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tried_tested/32/10_2.png) [@Tried\_Tested](https://sellersasksellers.com/u/Tried_Tested)\ **Post date:** [November 22, 2023, 4:27am UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/25 "2023-11-22T04:27:11Z")
Good riddance. I mean folk who still need deals can get 'em conveniently online - I’m guessing by now, there is probably just a minority who can’t avail deliveries. But then there’s amazon pick up locations too - dunno how it works for TV’s and things. ---
**Author:** ![GGX](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/g/87869e/32.png) [@GGX](https://sellersasksellers.com/u/GGX)\ **Post date:** [November 22, 2023, 3:52pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/26 "2023-11-22T15:52:05Z")
It completely makes sense to have black friday deals start earlier in the week for ecommerce, as marketing for ecommerce is just different than B&M. Also another big difference is unlike a retail store, where most of the work is done in stocking it in advance, if you get all the online orders in 1 day you’ll be backed up for a week fulfilling the orders which = annoyed customers. It’s just better to have the orders spread out so they’re all shipped in a timely fashion from when they were received. Part of having a sales event is to promote your store/brand(s), and while you might not get many cancellations/returns for late shipments, it will certainly make people view your company poorly. ---
**Author:** ![ASV\_Vites](https://sellersasksellers.com/user_avatar/sellersasksellers.com/asv_vites/32/48_2.png) [@ASV\_Vites](https://sellersasksellers.com/u/ASV_Vites)\ **Post date:** [November 22, 2023, 5:02pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/27 "2023-11-22T17:02:55Z")
Amazon sort of surprised the public this year with the extension. Now, everyone will know it’s coming next year which means sales will suck the 2 weeks before, with a net-zero increase for a lot of sellers. Wait for the deals we know are coming. Just my 2 Cents ---
**Author:** ![GGX](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/g/87869e/32.png) [@GGX](https://sellersasksellers.com/u/GGX)\ **Post date:** [November 22, 2023, 5:16pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/28 "2023-11-22T17:16:25Z")
Well, normally black friday week will suck since everyone is waiting for friday, now the week before will suck because people will wait for the next week, but people won’t all rush to buy everything on Monday since the deals go on all week. Overall it’s zero sum but it makes the fulfillment process go smoother which is a win for Amazon. (and consumers) ---
**Author:** ![ASV\_Vites](https://sellersasksellers.com/user_avatar/sellersasksellers.com/asv_vites/32/48_2.png) [@ASV\_Vites](https://sellersasksellers.com/u/ASV_Vites)\ **Post date:** [November 22, 2023, 5:22pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/29 "2023-11-22T17:22:20Z")
> [@GGX](#): > > Overall it’s zero sum but it makes the fulfillment process go smoother which is a win for Amazon. (and consumers) Nailed it there. Spreading it out does make it much easier for Amazon. Now if Amazon could just figure out how to smooth out FBA shipments / transfers without telling everybody a month prior to get all of their Q4 inventory into FBA by X-date in Oct, things would be even better. Note to self - Get everything ready in August and ship everything in early Sept next year. Had Amazon just not said anything, and let people with brains figure it out, things would be much better right now for sellers and Amazon. ---
**Author:** ![GGX](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/g/87869e/32.png) [@GGX](https://sellersasksellers.com/u/GGX)\ **Post date:** [November 22, 2023, 5:25pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/30 "2023-11-22T17:25:45Z")
I guess they could limit the number of inbound shipments allowed and make people bid on slots for the privilege of sending inventory to FBA. ---
**Author:** ![ASV\_Vites](https://sellersasksellers.com/user_avatar/sellersasksellers.com/asv_vites/32/48_2.png) [@ASV\_Vites](https://sellersasksellers.com/u/ASV_Vites)\ **Post date:** [November 22, 2023, 5:30pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/31 "2023-11-22T17:30:54Z")
Nope. Just let natural selection do it’s thing. ---
**Author:** ![Pepper\_Thine\_Angus](https://sellersasksellers.com/user_avatar/sellersasksellers.com/pepper_thine_angus/32/56_2.png) [@Pepper\_Thine\_Angus](https://sellersasksellers.com/u/Pepper_Thine_Angus)\ **Post date:** [November 22, 2023, 6:18pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/32 "2023-11-22T18:18:37Z")
So news. Friend has a storefront in a local (simon owned) mall. He is a VR/Game place, asked him if they were going to make him open stupid hours. Apparently COMPLETELY CLOSED Thursday! This is news as they used to open up at midnight and the line onto the local highway started at 8pm. Not opening till 6am on Friday, and even then they are not forcing anyone to be open. This is a MAJOR change in how malls handle this week from years past. Opening used to be mandatory ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [November 22, 2023, 7:50pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/33 "2023-11-22T19:50:20Z")
> [@ASV\_Vites](#): > > Note to self - Get everything ready in August and ship everything in early Sept next year. You can set a reminder bookmark here on SellersAskSellers. I did. ![20231122_144829](https://sellersasksellers.com/uploads/default/original/2X/b/b8b3e7af768f52de55355ec9c0923052dec1aea0.jpeg) ---
**Author:** ![GGX](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/g/87869e/32.png) [@GGX](https://sellersasksellers.com/u/GGX)\ **Post date:** [November 22, 2023, 8:02pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/34 "2023-11-22T20:02:31Z")
This has more to do with basically all malls having vacancies now. In the past it used to be tough to get a lease at a mall, and they had strict rules to go along with it. Can’t afford to piss off tenants when B&M stores are closing left and right. ---
**Author:** ![Tried\_Tested](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tried_tested/32/10_2.png) [@Tried\_Tested](https://sellersasksellers.com/u/Tried_Tested)\ **Post date:** [November 22, 2023, 8:08pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/35 "2023-11-22T20:08:30Z")
Dude I remember those days. Leases were an x multiple during holiday seasons. Like serious grape. Fuq malls (especially for those of us who’ve seen the other side) But there is a nostaglic element to all of this which I admit I will miss ---
**Author:** ![GGX](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/g/87869e/32.png) [@GGX](https://sellersasksellers.com/u/GGX)\ **Post date:** [November 22, 2023, 8:11pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/36 "2023-11-22T20:11:14Z")
Selling in a mall is basically like selling on a marketplace. The mall/marketplace is responsible for bringing the foot traffic, and you pay for that in the form of a referral fee. Almost all mall leases have the equivalent of amazon’s referral fee built into them. ---
**Author:** ![Tried\_Tested](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tried_tested/32/10_2.png) [@Tried\_Tested](https://sellersasksellers.com/u/Tried_Tested)\ **Post date:** [November 22, 2023, 8:12pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/37 "2023-11-22T20:12:09Z")
yah but the geolimits suck major balls ---
**Author:** ![Pepper\_Thine\_Angus](https://sellersasksellers.com/user_avatar/sellersasksellers.com/pepper_thine_angus/32/56_2.png) [@Pepper\_Thine\_Angus](https://sellersasksellers.com/u/Pepper_Thine_Angus)\ **Post date:** [November 22, 2023, 8:13pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/38 "2023-11-22T20:13:40Z")
This one happens to have decent occupancy, but I agree the mall owner is no longer king, and they are just now coming to terms with that. > [@Tried\_Tested](#): > > Leases were an x multiple during holiday seasons. Plus 5% of the register, Plus common area fees, Plus Advertising. The new thing is mall owned internet service. $200/mo for 1 meg, and it’s down 3 days out of the month. Laughed when I saw the equipment, 10 year old Cisco 10/100 network switch connected to a fiber drop and a $75 Office Depot Router ---
**Author:** ![GGX](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/g/87869e/32.png) [@GGX](https://sellersasksellers.com/u/GGX)\ **Post date:** [November 22, 2023, 8:17pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/39 "2023-11-22T20:17:56Z")
Quite honestly the biggest benefit to having a retail store is there’s a lot of brands that will only let you sell online (and some that allow you to sell on Amazon) if you also have a retail store to stock their product in. If you have a nice location in a mall it’s easier to get brands to take you seriously as well. ---
**Author:** ![Tried\_Tested](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tried_tested/32/10_2.png) [@Tried\_Tested](https://sellersasksellers.com/u/Tried_Tested)\ **Post date:** [November 22, 2023, 9:02pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/40 "2023-11-22T21:02:42Z")
I don’t venture into that realm of ws which I find utterly useless and have voiced my opinion about it on the OSFE many a time. [Previous page](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732.md?page=1) [Next page](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732.md?page=3)