# 2023 Amazon Black Friday through Cyber Week

**URL:** <https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732>\
**Category:** Selling on Amazon\
**Tags:** q4, bfcm, sales-event\
**Created:** [November 17, 2023, 11:29pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732 "2023-11-17T23:29:53Z")\
**Posts on this page:** 19\
**Page:** 3

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**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\
**Post date:** [November 23, 2023, 9:05pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/41 "2023-11-23T21:05:22Z")

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Just received:

[Amazon’s Black Friday sale is here: Shop deals now](https://www.aboutamazon.com/news/retail/live-deals-amazon-black-friday-cyber-monday)

 ![20231123_160303](https://sellersasksellers.com/uploads/default/original/2X/e/ebce27382e0600df7adbe1d9e9a121ca2ccd59b1.jpeg)

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**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\
**Post date:** [November 24, 2023, 4:11am UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/42 "2023-11-24T04:11:05Z")

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Shoppers’ perspectives: 30% or more off the usual retail price (not an artificial list price).

 ![20231123_230859](https://sellersasksellers.com/uploads/default/original/2X/8/823ae7210c68a90c0437f6b8faaf12819e04fe49.jpeg)

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**Author:** ![Tried\_Tested](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tried_tested/32/10_2.png) [@Tried\_Tested](https://sellersasksellers.com/u/Tried_Tested)\
**Post date:** [November 24, 2023, 5:28am UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/43 "2023-11-24T05:28:27Z")

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Lol deal exhaustion is real…also dunno if these ingrate fuqers have heard of capitalism but the deals are marked just enough to run through inventory, be competitive and not lose our $$hit since participating in BF and CM cost $3k - obviously buyer side could care less and rightfully so…

But demand higher discounts or they’ll bust a nut elsewhere is sorta lame…like go ahead, we’d rather keep our shirts lol and if it really is that bad we’ll go 35% after CM or maybe we don’t wanna burn through inventory that fast

Many folk in the world don’t understand that in order to have access to coffee in the morning - the world has to remain in a delicate and intricate balance of peace…the makings of which involve an innumerable amount of variables: time, people, resources - energy - to wit - the entire world - so unless its a necessary imperative these fuqs can go fuq themselves right onto the next product and get their jollies off elsewhere

🤦🏼‍♂️

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**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\
**Post date:** [November 24, 2023, 5:40am UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/44 "2023-11-24T05:40:10Z")

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> [@Tried\_Tested](#):
>
> right onto the next product and get their jollies off elsewhere

I think it’s mainly the _incessant emails_ acting like 10-25% off is a _Really Big Deal_ during bfcm.

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**Author:** ![GGX](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/g/87869e/32.png) [@GGX](https://sellersasksellers.com/u/GGX)\
**Post date:** [November 24, 2023, 3:29pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/45 "2023-11-24T15:29:17Z")

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Yeah, I have a different email account to buy stuff from websites that I don’t check because it’s flooded with spam.

20% off isn’t “the biggest sale of the year,” that’s just a regular sale. I’d write negative stuff too about a company that hypes up an ordinary sale as something special, especially when they send out like 5 - 10 emails about it during the week.

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**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\
**Post date:** [November 26, 2023, 6:39am UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/46 "2023-11-26T06:39:23Z")

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The headline conceals the online success story so far for Cyber 5 sales, so definitely read the actual article: [Reuters] _‘A lot quieter’ Black Friday brings out discount hunters._

> _The [rise of online shopping](https://www.reuters.com/business/retail-consumer/temu-shein-far-lag-amazon-online-holiday-shopping-ramps-up-2023-11-22/) has reduced the importance of Black Friday as a single-day event._
> 
> _Shoppers spent an estimated $7.3 billion online through 6:30 p.m. Eastern on Black Friday, a 7.4% increase compared with last year, data from Adobe Analytics showed. On Thanksgiving day, they shelled out $5.6 billion online, Adobe said._

[https://www.reuters.com/business/retail-consumer/us-retailers-hope-draw-picky-black-friday-shoppers-stores-2023-11-24/](https://www.reuters.com/business/retail-consumer/us-retailers-hope-draw-picky-black-friday-shoppers-stores-2023-11-24/)

Meanwhile, as we already knew…

> _Discounts in October and November removed the excitement and urgency of Black Friday._

and…

> _Caution from shoppers – coupled with a strong quarterly performance from discount retailers like Target [(TGT.N)](https://www.reuters.com/markets/companies/TGT.N) and Ross Stores [(ROST.O)](https://www.reuters.com/markets/companies/ROST.O) – show lingering concern over inflation and a higher cost of living even as fears of a recession recede._

…consumer fatigue _and_ lack of interest in shoddy leftovers are factors:

> _“There was an enthusiastic factor when you’re looking forward to jaw-dropping deals. It’s not the equivalent to years before. …What they are doing now is clearing the stock they couldn’t sell. I don’t consider that a bargain.”_

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**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\
**Post date:** [November 26, 2023, 7:01pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/47 "2023-11-26T19:01:30Z")

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Not to put too fine a point on it but

> _Brokerage TD Cowen lowered its U.S. holiday spending estimate to **2% to 3% growth** , from 4% to 5%, as it forecast flat Black Friday traffic._

_Overall_ bfcm YOY growth is forecast at 2-3% growth, while

> [@papy](#):
>
> _Shoppers spent an estimated $7.3 billion online through 6:30 p.m. Eastern on Black Friday, a **7.4% increase** compared with last year_

so it seems that if the trend continues today and tomorrow, most YOY growth will be driven by online shopping rather than b&m.

Anecdotally, I _did_ go to my local Joann store on Friday afternoon–the only in-person shopping I did. The yarn sales were meh (didn’t stop me), but I had family members with me who benefitted from the “buy 3, get 3 free” sewing notions doorbuster and fabric discounts.

Meanwhile, today online, a big yarn brand is offering 6 skeins for $12, from a wide selection, including popular lines and colors. I had no qualms paying sale price ($2) for a “fancy” skein I wouldn’t buy at regular price ($11). (@HobbesIsMyTiger tell your sister to check for this online deal!)

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**Author:** ![HobbesIsMyTiger](https://sellersasksellers.com/user_avatar/sellersasksellers.com/hobbesismytiger/32/8000_2.png) [@HobbesIsMyTiger](https://sellersasksellers.com/u/HobbesIsMyTiger)\
**Post date:** [November 26, 2023, 7:06pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/48 "2023-11-26T19:06:04Z")

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PM me the brand?

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<div class="post-metadata">

**Author:** ![Tried\_Tested](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tried_tested/32/10_2.png) [@Tried\_Tested](https://sellersasksellers.com/u/Tried_Tested)\
**Post date:** [November 26, 2023, 7:48pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/49 "2023-11-26T19:48:20Z")

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> [@papy](#):
>
> Anecdotally, I _did_ go to my local Joann store on Friday afternoon–the only in-person shopping I did. The yarn sales were meh (didn’t stop me), but I had family members with me who benefitted from the “buy 3, get 3 free” sewing notions doorbuster and fabric discounts.

Reminds me of my mom 😏

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<div class="post-metadata">

**Author:** ![Tried\_Tested](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tried_tested/32/10_2.png) [@Tried\_Tested](https://sellersasksellers.com/u/Tried_Tested)\
**Post date:** [November 26, 2023, 7:49pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/50 "2023-11-26T19:49:59Z")

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According to MPP YOY has slowed even though it’s up

> **[US E-Commerce to Exceed $1.1 Trillion in 2023](https://www.marketplacepulse.com/articles/us-e-commerce-to-exceed-11-trillion-in-2023)**
>
> E-commerce sales in the U.S. are on target to exceed $1.1 trillion in 2023. But it will be the slowest year of growth since the 2009 recession.

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**Author:** ![Pepper\_Thine\_Angus](https://sellersasksellers.com/user_avatar/sellersasksellers.com/pepper_thine_angus/32/56_2.png) [@Pepper\_Thine\_Angus](https://sellersasksellers.com/u/Pepper_Thine_Angus)\
**Post date:** [November 27, 2023, 5:10pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/51 "2023-11-27T17:10:50Z")

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I’m somewhat underwhelmed with not only Amazon’s bot everyone’s “Deals.”

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**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\
**Post date:** [November 27, 2023, 9:39pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/52 "2023-11-27T21:39:32Z")

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> **[Amazon Cyber Monday 2023: Live updates with the best deals, plus shopping...](https://www.aboutamazon.com/news/retail/live-deals-amazon-black-friday-cyber-monday)**
>
> Holiday shopping is easy with the best Cyber Monday deals from Amazon! Check out our list of live deals to shop now, and discover shopping tips and gift guides for everyone on your list.

 ![20231127_163657](https://sellersasksellers.com/uploads/default/original/2X/4/429cd5aea7452dc13d7efffab3b7d64a53999540.jpeg)  
 ![20231127_163611](https://sellersasksellers.com/uploads/default/original/2X/1/16df90cbe1e18e01d534becba4f99bff8087956f.jpeg)

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<div class="post-metadata">

**Author:** ![Tried\_Tested](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tried_tested/32/10_2.png) [@Tried\_Tested](https://sellersasksellers.com/u/Tried_Tested)\
**Post date:** [November 28, 2023, 5:01am UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/53 "2023-11-28T05:01:18Z")

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Ok I must’ve not read something.

For the Cyber Monday Deal I selected 7000 units of each (a high amount just so it wouldn’t limit purchases)

But my cyber Monday Deal finished early whereas others still have theirs going presumably until Midnight.

What did I do wrong? Or in this case, not read.

🤦🏼‍♂️

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<div class="post-metadata">

**Author:** ![Tried\_Tested](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tried_tested/32/10_2.png) [@Tried\_Tested](https://sellersasksellers.com/u/Tried_Tested)\
**Post date:** [November 28, 2023, 5:03am UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/54 "2023-11-28T05:03:00Z")

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Ah ■■■■ just saw the deal page

It had times and was a lightning deal on cyber monday? So confused on what I did when I set it up.

Ah well.

FML

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**Author:** ![Lost\_My\_Marbles](https://sellersasksellers.com/user_avatar/sellersasksellers.com/lost_my_marbles/32/2919_2.png) [@Lost\_My\_Marbles](https://sellersasksellers.com/u/Lost_My_Marbles)\
**Post date:** [November 28, 2023, 5:03am UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/55 "2023-11-28T05:03:20Z")

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> [@Tried\_Tested](#):
>
> But my cyber Monday Deal finished early

Is it time zone sensitive? … It is after midnight on east coast now so they might not appear there now.  
🤔

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<div class="post-metadata">

**Author:** ![Tried\_Tested](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tried_tested/32/10_2.png) [@Tried\_Tested](https://sellersasksellers.com/u/Tried_Tested)\
**Post date:** [November 28, 2023, 5:06am UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/56 "2023-11-28T05:06:11Z")

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I guess it was set up as a lightning deal on CM but I had the Cyber Monday badge as well as lightning badge…but it was time sensitive so 1 ASIN was from 8AM - 8:10PM, whereas another ASIN was from 4:40 AM - 4:40 PM

Just wondering if I made an error in setting it up as a CM deal or was just that the way it was?

Wondering now after I saw the deal page and knowing I had the CM badge as well.

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<div class="post-metadata">

**Author:** ![Lost\_My\_Marbles](https://sellersasksellers.com/user_avatar/sellersasksellers.com/lost_my_marbles/32/2919_2.png) [@Lost\_My\_Marbles](https://sellersasksellers.com/u/Lost_My_Marbles)\
**Post date:** [November 28, 2023, 5:10am UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/57 "2023-11-28T05:10:25Z")

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🤷‍♂️

Unfortunately … at this point in time … maybe next year?

We do not engage in the discounts for black Friday or Cyber Monday as discounting isn’t a good fit for our products … so hard for us to give anything but a guess …

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<div class="post-metadata">

**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\
**Post date:** [November 29, 2023, 3:03am UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/58 "2023-11-29T03:03:17Z")

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**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\
**Post date:** [August 5, 2024, 10:15pm UTC](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/59 "2024-08-05T22:15:10Z")

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