Exactly. We will take the heads up where we can (this survey), prep and have plans already in place to adjust nimbly, and then…just get through it.
Usually there aren’t many big events between September and October, that would necessarily impact consumer trends. But this is 2025, so… 
I did appreciate that in Amazon’s layoffs, they seem to be paying staff for 90 days–a small thing but one less small thing for the affected people. Amazon doesn’t want them working there but definitely wants them shopping there this holiday.
Not sure if the others are all offering that, too. 