50%+ FBA Inbound Shipments Forced to the West Coast, when only 17% of Sales are "Pacific"

MORE data…

The destination for a single shipment this time was not NC, but instead Homestead Florida, just south of Miami. I doubt Amazon has an FC in the keys, so this was as far south as possible. It seems very clear that they want to distribute my product to the actual FCs that will fulfill sales via trucks or containers that would otherwise be returning empty after delivering to the far-flung FC.

And, if selecting split shipments, 5 of 13 cartons were designated for California again (SBD1 - Bloomington, CA, and LGB8 - Rialto, CA), when, as I point out in the first post in this discussion, there is not that much demand for my product “west of the Rockies”.

It is almost as if they are working to keep as much product as possible AWAY from where it can be quickly shipped to the customers who buy it. There is simply no way that they do not know which states buy the most, as they have 6 years of sales history data.

This is where a lot of our pallets have been going this year. Never before this year.

Amazon keeps offering Homestead as the ONLY option for an East Coast single shipment, but their “midwest” option is actually BNA6 - Nashville, TN, not so bad, and much more gooder than Homestead in terms of proximity to actual customers.

But them the question arises about what difference this might make to getting product stocked more quickly. Its all a black box, and no one can explain how any of it works. [insert shurg emoji here] :man_shrugging: