Me yesterday:
Me today:
This is wild! I would never have noticed this About You section in my buyer account without this post. I don’t know how much help the “information” in it is going to be to anyone, because it has a few holes in it; under “Home and Family”, for example, it states only “Probably owns coffee mugs”. Line up, all you coffee mug sellers; I’m that dream buyer you’ve been dreaming of!
It’s definitely creepy! My results are really skewed and wrong - I don’t do all my shopping on Amazon, not much actually except shipping supplies and Christmas gifts. It says I have an Echo device and I do not, they shouldn’t be wrong about that!
Well, from Amazon’s perspective they’re not wrong - YOU are, because you’re obviously an uncouth, uncultured heathen who refuses to embrace the life-encompassing bliss that Echo brings to all.
Think of that recommendation as a not-so-subtle hint that ya’d better get with the program! 
They’re obviously getting tips from my iPhone since they show me things I’ve only talked about in person, maybe they consider my phone as a pseudo echo device.
Note to self - quit complaining to family about the greatest marketplace ever.
Just a few updates…
This topic was created on May 8.
On May 13, Amazon issued a press release: Introducing Amazon’s About You.
Since then, a Google search for “amazon ‘about you’ beta” links to this exact SellersAskSellers topic within the AI-generated summary, and we are the second Google search result, after Amazon.
Also in the last week, “My Amazon Guy” Steven Pope has posted an oddly-formatted, stilting but accurate rumination on the many ways that Amazon’s “About You” works against Seller strategies for offer visibility: Amazon Replaces Buyers with Algorithm, Sellers Must Adapt.
