# Amazon screwing with the metrics they show in search again **URL:** \ **Category:** Selling on Amazon\ **Tags:** dietary-supplements, amazon-banner, repeat-customers\ **Created:** [October 1, 2024, 5:07pm UTC](https://sellersasksellers.com/t/amazon-screwing-with-the-metrics-they-show-in-search-again/4823 "2024-10-01T17:07:54Z")\ **Posts on this page:** 8\ **Page:** 1
**Author:** ![GGX](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/g/87869e/32.png) [@GGX](https://sellersasksellers.com/u/GGX)\ **Post date:** [October 1, 2024, 5:07pm UTC](https://sellersasksellers.com/t/amazon-screwing-with-the-metrics-they-show-in-search-again/4823/1 "2024-10-01T17:07:54Z")
![image](https://sellersasksellers.com/uploads/default/original/2X/c/c66677fbbbd43bb5c8bbfecd6714a844f84911ca.png) When I first saw this, I thought it meant 40K bought last month, like it historically showed.. but when you click into the detail page: ![image](https://sellersasksellers.com/uploads/default/original/2X/8/8e2ffdcb82b916568e139f59b43ff6a3eab1cb5c.png) Seems like they screwed with it to show lifetime reorders for whatever reason, maybe to show a higher number. ---
**Author:** ![VitRhea](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/v/d07c76/32.png) [@VitRhea](https://sellersasksellers.com/u/VitRhea)\ **Post date:** [October 1, 2024, 5:13pm UTC](https://sellersasksellers.com/t/amazon-screwing-with-the-metrics-they-show-in-search-again/4823/2 "2024-10-01T17:13:27Z")
Personally, in dietary supplements, _reorders_ is more useful a metric as a _knowledgeable consumer_ than just how many have _bought it recently_. But that’s because I have trust issues based on this industry. ---
**Author:** ![joebcrafts](https://sellersasksellers.com/user_avatar/sellersasksellers.com/joebcrafts/32/488_2.png) [@joebcrafts](https://sellersasksellers.com/u/joebcrafts)\ **Post date:** [October 1, 2024, 5:20pm UTC](https://sellersasksellers.com/t/amazon-screwing-with-the-metrics-they-show-in-search-again/4823/3 "2024-10-01T17:20:59Z")
@VitRhea, 40k+ reorder customers - 10K+ bought in last month = 30k+ that didn’t reorder last month. Is that good or bad? ---
**Author:** ![Long-TimeLurker](https://sellersasksellers.com/user_avatar/sellersasksellers.com/long-timelurker/32/10390_2.png) [@Long-TimeLurker](https://sellersasksellers.com/u/Long-TimeLurker)\ **Post date:** [October 1, 2024, 5:30pm UTC](https://sellersasksellers.com/t/amazon-screwing-with-the-metrics-they-show-in-search-again/4823/4 "2024-10-01T17:30:02Z")
According to the instructions that’s approximately a 5 month supply. So I’d say that reorder to order ratio seems decent. ---
**Author:** ![VitRhea](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/v/d07c76/32.png) [@VitRhea](https://sellersasksellers.com/u/VitRhea)\ **Post date:** [October 1, 2024, 5:41pm UTC](https://sellersasksellers.com/t/amazon-screwing-with-the-metrics-they-show-in-search-again/4823/5 "2024-10-01T17:41:51Z")
> [@joebcrafts](#): > > 40k+ reorder customers - 10K+ bought in last month = 30k+ that didn’t reorder last month. Evidently it’s 40k _lifetime_ reorders, but we’re having to guess the time period since the metric isn’t precisely explained. Customers typically reorder a product for 2 reasons: they trusted the brand and it worked for them, or they accidentally stayed on subscribe and save. In any event, while technically placebo effect exists, reorders are a good indication of at least perceived benefit for a supplement due to point #1. ---
**Author:** ![ASV\_Vites](https://sellersasksellers.com/user_avatar/sellersasksellers.com/asv_vites/32/48_2.png) [@ASV\_Vites](https://sellersasksellers.com/u/ASV_Vites)\ **Post date:** [October 1, 2024, 5:46pm UTC](https://sellersasksellers.com/t/amazon-screwing-with-the-metrics-they-show-in-search-again/4823/6 "2024-10-01T17:46:37Z")
I agree and hope this makes it to Mobile and the App. Noticed this when it rolled out about a week ago. ---
**Author:** ![VitRhea](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/v/d07c76/32.png) [@VitRhea](https://sellersasksellers.com/u/VitRhea)\ **Post date:** [October 1, 2024, 5:47pm UTC](https://sellersasksellers.com/t/amazon-screwing-with-the-metrics-they-show-in-search-again/4823/7 "2024-10-01T17:47:06Z")
It’s also probably A/B testing again. I’m showing 10k in the past month for that particular listing, but I’m not logged into an Amazon account on this computer. ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [October 10, 2024, 5:30pm UTC](https://sellersasksellers.com/t/amazon-screwing-with-the-metrics-they-show-in-search-again/4823/8 "2024-10-10T17:30:08Z")
> [@VitRhea](#): > > Personally, in dietary supplements, _reorders_ is more useful a metric Agree. If something was gonna go wrong, these folks would already know before reordering. It’s a nice social trust metric for this category IMO…but would be improved with more data/clarity.