# Amazon showing different discount% by using 2 different prices?

**URL:** <https://sellersasksellers.com/t/amazon-showing-different-discount-by-using-2-different-prices/5609>\
**Category:** Buybox\
**Tags:** sale-price, pricing, listings\
**Created:** [February 18, 2025, 5:24pm UTC](https://sellersasksellers.com/t/amazon-showing-different-discount-by-using-2-different-prices/5609 "2025-02-18T17:24:57Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![Sundance](https://sellersasksellers.com/user_avatar/sellersasksellers.com/sundance/32/310_2.png) [@Sundance](https://sellersasksellers.com/u/Sundance)\
**Post date:** [February 18, 2025, 5:24pm UTC](https://sellersasksellers.com/t/amazon-showing-different-discount-by-using-2-different-prices/5609/1 "2025-02-18T17:24:57Z")

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Maybe it’s me but I never noticed this before..  
( this is from that right side pop-out screen for buyers)

IN this screenshot I see a BIG RED 8% next to our listing,  
but a RIG RED 12% next to the other sellers listing.

Why would our discount% be based off the **list price** and the other guy be based off the **typical price**?

Is Amazon hoping that some buyers in their haste or stupidity be like, "Well I’ll take the one that says “12” over “8”. Else what’s the point? & No we don’t have a “List Price” entered for this ASIN

 ![Strange](https://sellersasksellers.com/uploads/default/original/2X/0/09b13fdcf8c06f37bb2adf29379b9d12cecca94b.png)

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**Author:** ![HobbesIsMyTiger](https://sellersasksellers.com/user_avatar/sellersasksellers.com/hobbesismytiger/32/8000_2.png) [@HobbesIsMyTiger](https://sellersasksellers.com/u/HobbesIsMyTiger)\
**Post date:** [February 18, 2025, 7:56pm UTC](https://sellersasksellers.com/t/amazon-showing-different-discount-by-using-2-different-prices/5609/2 "2025-02-18T19:56:32Z")

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> [@Sundance](#):
>
> in their haste or stupidity

Yes.

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**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\
**Post date:** [February 18, 2025, 9:51pm UTC](https://sellersasksellers.com/t/amazon-showing-different-discount-by-using-2-different-prices/5609/3 "2025-02-18T21:51:44Z")

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> [@Sundance](#):
>
> Why would our discount% be based off the **list price** and the other guy be based off the **typical price**?

Maybe the other guy hasn’t entered a list price? 🤔

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**Author:** ![HobbesIsMyTiger](https://sellersasksellers.com/user_avatar/sellersasksellers.com/hobbesismytiger/32/8000_2.png) [@HobbesIsMyTiger](https://sellersasksellers.com/u/HobbesIsMyTiger)\
**Post date:** [February 18, 2025, 10:20pm UTC](https://sellersasksellers.com/t/amazon-showing-different-discount-by-using-2-different-prices/5609/4 "2025-02-18T22:20:38Z")

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> [@papy](#):
>
> Maybe the other guy hasn’t entered a list price?

> [@Sundance](#):
>
> No we don’t have a “List Price” entered for this ASIN

Dunno about that.

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**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\
**Post date:** [February 18, 2025, 10:29pm UTC](https://sellersasksellers.com/t/amazon-showing-different-discount-by-using-2-different-prices/5609/5 "2025-02-18T22:29:12Z")

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Maybe the other guy has more ASIN-specific sales or a longer sales history on the ASIN, to generate a “typical” price? 🤔

But tbh @Sundance, there are _plenty_ of Buyers who would see your (lower price + better ratings) and make the wise choice. Not _lots_ of Buyers. But _plenty_. Plus the ones who just click the top guy no matter what. 😃