Finally a post on NSFE on this. I’ve used to wonder about whether Amazon throttled sales for years, but am now solidly convinced after the last year or 2. It seems they’ve gotten even more rigid with not just the sprinkler effect (ours happens predictably in 3-4 hour intervals for about an hour eac…

Possibly because Amazon has made changes to the help page talking about “ Velocity Reviews ” after 2023. I don’t see mention of this really within the new help page. All old-timers know that Amazon use to stop sales if you reached your limit and sent you an email about it.

I most certainly believe this to be the case. We got throttled (not due to some velocity limit) during our BF/CM event. We were outranking our competition by too much so Amazon just simply dropped out organic rank to a place where it never is for 4 hours, only to return it to where it was. Amazon…

Happens all the time. If our sales go back to pre 2020 levels for 2 days we get no sales for 3 days then a slow trickle. The more we refuse to use Amazon’s other services (ads, FBA, loans) the more our sales seem to dwindle.

The problem with throttling theories is that it is extremely hard to define the conditions and mechanisms for a systematic throttling of a listing or a seller. @ASV_Vites has provided a detailed definition of a mechanism which is better than most throttling advocates can usually do. Bravo. But I h…

I don’t believe in the Amazon sprinkler or that Amazon “rotates” the BB amongst certain eligible Sellers (because BB varies based on Buyer variables), but I absolutely do believe in shadow throttling. In my theory, throttling is different than both a velocity review/issue and “rotating” the BB: V…

absolutely, 100% in my opinion. same experience, no sales for hours then about 5 in an hour. interesting you say that you think it’s based on sales total vs number of units. my product sales per month hovers about the same each month. the correction theory also seems right. yesterday 45 sales, which…

Yeah, I have done let’s say about $500-600 in sales the last several days straight, then I luckily sold a $750 long-tailed book yesterday afternoon, putting my daily total at twice my norm. So naturally, as expected, today I am hovering at $250, with no real sprinkler effect… they seem to be from pe…

I’m pretty sure the firestorm in CA and the bad weather elsewhere has more to do with the throttling then the throttling… Add in people wrapping up spending their Amazon gift card $ from the holidays and you get the typical pattern we have observed for years in Jan.

If the fires started today, I’d be inclined to agree. But the rubber band behavior is based on multiple years of observation at this point. I do think humans have adapted somewhat to spot patterns. It’s a pattern to me, my friend.

So I do agree that Amazon is throttling us with whatever funky methods they’re choosing. And the theory of amazon splitting sales between sellers also would make sense, except let’s say I’m the only seller on an item with an excellent rank that is not selling. Or there’s a listing with a buy box and…

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Amazon throttling sales?

Selling on Amazon