Coupons were a cost effective way to move inventory and stimulate a few sales when times got slow. I made the mistake of running a nice sale to try and fight back against a competitor who continuously has their item on sale. I wasn’t aware of the new rules. I went back to offer another sale and it was then suppressed. Silly me now my new sales requirement is well below the bottom I could sell at which was the last sale I offered. Now im stuck. My competitor who usually ran a $50 off promo has been running week long " Limited Time Deal" specials. I tried to find a way to do the same but Im not elligible. The only think the deals section of Amazon offers me is a lightning sale. Historically we lost money doing those since it costs $150 to run and we don’t make enough sales to cover the cost of doing it.
I guess my question is how long can my competitor keep running their limited time deal which in reality is only $10 cheaper than they usually sell at ( These products cost hundreds) and why aren’t we allowed to run the same deal?
Important note: We are are own brand and designed/ patented our own product so we are not selling the same product as them but another brand in the same category.