[Business Wire] Global eComm Transactions Expected To Surge by 14% During 2023 Holiday Season, Friendly Fraud Looms as the Biggest Spoiler

I was unaware they charged you more if you converted less. If your conversation rate sucks you’re already killing yourself by paying tons of PPC with few actual sales. That’s just adding fuel to the fire to make your per click costlier. Though that does make sense, they don’t want to showcase crappy products/listings to customers either.

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Bingo!

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