# Celebrating 25 years of retail transformation **URL:** \ **Category:** Amazon Announcements\ **Tags:** amazon-announcement, amazon\ **Created:** [November 6, 2025, 4:17pm UTC](https://sellersasksellers.com/t/celebrating-25-years-of-retail-transformation/6672 "2025-11-06T16:17:43Z")\ **Posts on this page:** 11\ **Page:** 1
**Author:** ![oneida\_books](https://sellersasksellers.com/user_avatar/sellersasksellers.com/oneida_books/32/44_2.png) [@oneida\_books](https://sellersasksellers.com/u/oneida_books)\ **Post date:** [November 6, 2025, 4:17pm UTC](https://sellersasksellers.com/t/celebrating-25-years-of-retail-transformation/6672/1 "2025-11-06T16:17:43Z")
## Celebrating 25 years of retail transformation (Email & [Post](https://sellercentral.amazon.com/seller-forums/profile/987dce52-6120-3170-956a-4019ae867d73)) Hello, Twenty-five years ago, Amazon welcomed independent sellers into our store—sparking a shift that redefined how customers shop and how entrepreneurs build their businesses. Today, we’re celebrating you and how we continue to write the story of the most successful partnership in the history of the retail industry. Your achievements tell an extraordinary story of transformation and success. You now account for more than 60% of all sales in Amazon’s store. In 2024 alone, you employed over 2 million people in the U.S.—creating jobs, supporting families, and strengthening communities across the country. You’ve generated more than $2.5 trillion in cumulative sales since 2000, and remarkably, you continue to set new milestones as your sales in the first ten months of 2025 are already outpacing your sales during our partnership’s first 10 years combined. The creativity, resilience, and innovation of our selling partners have shaped Amazon into what it is today, fueling choice, value, and convenience for customers around the world. From the entrepreneur who started making products in their home to the established brand expanding globally, you’ve proven what’s possible when innovation meets opportunity. **To hear a message from members of our leadership team as they thank you for this incredible partnership, [click here](https://sellercentral.amazon.com/nms/redirect/9fe6430b-1b35-31e2-b829-1d2f5d86884a?nt=SELLER_12612516_25_YEARS_AMAZON&sk=xQcjdmRjgE-pqBNO7Ad3ZitRRwZt0cGFKL4g8PcJ5FWbacP33g8RbrsGopJCBTcCM3oSYYRherlLRjEiZbMYGA&n=1&u=aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj12SmFrRlRHV2JFbz9yZWY9c3BjX2VtX3d3X3NvY2lhbF8yMDI1MTEwNQ).** As we look ahead, we are confident that our partnership’s biggest achievements are still to come. We continue to innovate on ways to create new and bigger opportunities for you to reach customers around the world while removing barriers and simplifying how you sell. As we like to say, it’s still Day 1—and there is still so much yet to invent and accomplish together in the future. To every seller reading this: thank you! Your success is – and will continue to be – at the heart of this story, and we will continue to work to help drive your success. Your partnership has made this 25-year journey possible, and we’re deeply grateful for your trust, creativity, and commitment to excellence. Here’s to many more years of your success. With deep gratitude, Dharmesh Mehta [dharmeshm@amazon.com](mailto:dharmeshm@amazon.com) Vice President, Worldwide Selling Partner Services ---
**Author:** ![TEXASEXILEBOOKS](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/t/839c29/32.png) [@TEXASEXILEBOOKS](https://sellersasksellers.com/u/TEXASEXILEBOOKS)\ **Post date:** [November 6, 2025, 7:51pm UTC](https://sellersasksellers.com/t/celebrating-25-years-of-retail-transformation/6672/2 "2025-11-06T19:51:50Z")
Wow, you must be one of the chosen. Retail HELL, not transformation, more like!! We didn’t get it… plus tend to delete anything from AMAZON if first paragraph doesn’t have to do w/ suspension of account or other threats from middle-management! ---
**Author:** ![Dogtamer](https://sellersasksellers.com/user_avatar/sellersasksellers.com/dogtamer/32/4766_2.png) [@Dogtamer](https://sellersasksellers.com/u/Dogtamer)\ **Post date:** [November 6, 2025, 8:02pm UTC](https://sellersasksellers.com/t/celebrating-25-years-of-retail-transformation/6672/3 "2025-11-06T20:02:32Z")
I find it rather unsurprising that replies to the News Headline-accompanying NSFE discussion tend to show a good deal of disdain for Mr. Mehta’s self-serving email… [https://sellercentral.amazon.com/seller-forums/discussions/t/23a6af64-1d77-4599-825a-722452459ca6](https://sellercentral.amazon.com/seller-forums/discussions/t/23a6af64-1d77-4599-825a-722452459ca6) ---
**Author:** ![joebcrafts](https://sellersasksellers.com/user_avatar/sellersasksellers.com/joebcrafts/32/488_2.png) [@joebcrafts](https://sellersasksellers.com/u/joebcrafts)\ **Post date:** [November 6, 2025, 8:27pm UTC](https://sellersasksellers.com/t/celebrating-25-years-of-retail-transformation/6672/4 "2025-11-06T20:27:06Z")
The tone deaf executive in his ivory tower patting the backs of the peasants, thanking them for being the road to the steps of said tower. ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [November 6, 2025, 8:52pm UTC](https://sellersasksellers.com/t/celebrating-25-years-of-retail-transformation/6672/5 "2025-11-06T20:52:15Z")
> [@joebcrafts](#): > > The tone deaf executive in his ivory tower Typical, it seems… > [@\[Reuters\] Exclusive: Amazon targets as many as 30,000 corporate job cuts, sources say](https://sellersasksellers.com/t/reuters-exclusive-amazon-targets-as-many-as-30-000-corporate-job-cuts-sources-say/6640/62): > > _A staffer in Amazon’s customer support division who was laid off last week after 15 years at the company described how the push to flatten organizations meant “they remove people but not the work.” The person said senior leadership appears “extremely disconnected from the workers.”_ I guess that disconnect is more of the “culture” that Jassy wants. 🤷‍♀️ ---
**Author:** ![wadeorcas](https://sellersasksellers.com/user_avatar/sellersasksellers.com/wadeorcas/32/6762_2.png) [@wadeorcas](https://sellersasksellers.com/u/wadeorcas)\ **Post date:** [November 6, 2025, 3:03pm UTC](https://sellersasksellers.com/t/celebrating-25-years-of-retail-transformation/6672/6 "2025-11-06T15:03:55Z")
> **[\- YouTube](https://www.youtube.com/watch?v=vJakFTGWbEo?ref=spc_em_ww_social_20251105)** > > Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Get your popcorn ready for the comments 🍿 ---
**Author:** ![joebcrafts](https://sellersasksellers.com/user_avatar/sellersasksellers.com/joebcrafts/32/488_2.png) [@joebcrafts](https://sellersasksellers.com/u/joebcrafts)\ **Post date:** [November 6, 2025, 3:16pm UTC](https://sellersasksellers.com/t/celebrating-25-years-of-retail-transformation/6672/7 "2025-11-06T15:16:40Z")
I immediately deleted the email from Dharmesh Mehta: “Celebrating 25 years of retail transformation” Just because you “transformed” it doesn’t mean you made it better. ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [November 6, 2025, 8:54pm UTC](https://sellersasksellers.com/t/celebrating-25-years-of-retail-transformation/6672/8 "2025-11-06T20:54:55Z")
@wadeorcas I moved your topic over here because @oneida_books post had the full email, for context. I’m going to check out those YT comments after hours 😉 ETA: and the NSFE replies linked by @Dogtamer ---
**Author:** ![lake](https://sellersasksellers.com/user_avatar/sellersasksellers.com/lake/32/66_2.png) [@lake](https://sellersasksellers.com/u/lake)\ **Post date:** [November 6, 2025, 9:16pm UTC](https://sellersasksellers.com/t/celebrating-25-years-of-retail-transformation/6672/9 "2025-11-06T21:16:38Z")
Does that 25 years include the one’s where Toys R Us was an Amazon 3P seller? That did not turn out well, And wasn’t Target a 3P seller or did I imagine that. It is getting harder and harder to remember, between my brain decay and the Amazon enhanced historical narratives. And I guess they want to forget Bibliofind, purchased in 1999, ---
**Author:** ![Lost\_My\_Marbles](https://sellersasksellers.com/user_avatar/sellersasksellers.com/lost_my_marbles/32/2919_2.png) [@Lost\_My\_Marbles](https://sellersasksellers.com/u/Lost_My_Marbles)\ **Post date:** [November 6, 2025, 11:20pm UTC](https://sellersasksellers.com/t/celebrating-25-years-of-retail-transformation/6672/10 "2025-11-06T23:20:55Z")
Wondering if the 30,000 who Amazon laid off knew that all they had to do to keep their job was send an email like this? Our first thought was … you appreciate us so much that next March 2026 you will be holding our money with this dd+7 program instead of recognizing that you have never had an issue with us concerning customer charge backs, returns, or even payment of all your fees and advertising. Blah! Blah! Blah! … Charlie Brown … Blah! Blah! Blah! ---
**Author:** ![system](https://sellersasksellers.com/uploads/default/original/2X/a/a4c9a465996187fefc1926a322b0daaa0b4ea9d8.png) [@system](https://sellersasksellers.com/u/system)\ **Post date:** [May 5, 2026, 11:21pm UTC](https://sellersasksellers.com/t/celebrating-25-years-of-retail-transformation/6672/11 "2026-05-05T23:21:04Z")
Closed on May 5, 2026, 11:21pm UTC This topic was automatically closed 180 days after the last reply. New replies are no longer allowed.