[ChannelX] Amazon Emerald to integrate 3rd Party Apps into Seller Central

Today, Amazon also announced a new program, currently code-named Emerald. Rather than having to go to multiple websites or apps, Emerald aims to simplify sellers’ experience with third party apps by integrating elements of their experiences directly in Seller Central. The first feature is notifications, allowing sellers to receive third-party app alerts directly within their Seller Central Homepage, enabling sellers to access, organize and act on critical updates without having to navigate multiple places.


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