# Does Amazon Search Factor Product Description When A+ Exists?

**URL:** <https://sellersasksellers.com/t/does-amazon-search-factor-product-description-when-a-exists/2567>\
**Category:** Listings and Variations\
**Tags:** brand-registry\
**Created:** [October 27, 2023, 6:16am UTC](https://sellersasksellers.com/t/does-amazon-search-factor-product-description-when-a-exists/2567 "2023-10-27T06:16:52Z")\
**Posts on this page:** 9\
**Page:** 1

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**Author:** ![casbboy](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/c/eada6e/32.png) [@casbboy](https://sellersasksellers.com/u/casbboy)\
**Post date:** [October 27, 2023, 6:16am UTC](https://sellersasksellers.com/t/does-amazon-search-factor-product-description-when-a-exists/2567/1 "2023-10-27T06:16:52Z")

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Always wondered this, and trying to optimize my pages. When you have A+ you lose your description.

When Amazon search does algo on your description, does it factor A+ only and leave off description, or a little of both?

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**Author:** ![svil](https://sellersasksellers.com/user_avatar/sellersasksellers.com/svil/32/6580_2.png) [@svil](https://sellersasksellers.com/u/svil)\
**Post date:** [October 27, 2023, 7:58am UTC](https://sellersasksellers.com/t/does-amazon-search-factor-product-description-when-a-exists/2567/2 "2023-10-27T07:58:15Z")

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When you add A+, description field keeps ranking! So put as many keywords as you can there. Even if you can’t see the description anymore.

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**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\
**Post date:** [October 31, 2023, 8:08pm UTC](https://sellersasksellers.com/t/does-amazon-search-factor-product-description-when-a-exists/2567/3 "2023-10-31T20:08:09Z")

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Thanks @svil!

So BR PDPs continue to rank on description, even though description isn’t visible on the PDP.

Do violation bots run on the hidden descriptions? 🤔

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**Author:** ![ASV\_Vites](https://sellersasksellers.com/user_avatar/sellersasksellers.com/asv_vites/32/48_2.png) [@ASV\_Vites](https://sellersasksellers.com/u/ASV_Vites)\
**Post date:** [October 31, 2023, 8:10pm UTC](https://sellersasksellers.com/t/does-amazon-search-factor-product-description-when-a-exists/2567/4 "2023-10-31T20:10:16Z")

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> [@papy](#):
>
> Do violation bots run on the hidden descriptions? 🤔

I would think so. Keywords and PPC terms are not visible to the consumer and the bots run on them.

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**Author:** ![ASV\_Vites](https://sellersasksellers.com/user_avatar/sellersasksellers.com/asv_vites/32/48_2.png) [@ASV\_Vites](https://sellersasksellers.com/u/ASV_Vites)\
**Post date:** [October 31, 2023, 8:11pm UTC](https://sellersasksellers.com/t/does-amazon-search-factor-product-description-when-a-exists/2567/5 "2023-10-31T20:11:10Z")

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How do you know this to be the case out of curiosity? It makes sense but was wondering if it’s 100% factually correct.

Thanks

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**Author:** ![casbboy](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/c/eada6e/32.png) [@casbboy](https://sellersasksellers.com/u/casbboy)\
**Post date:** [November 1, 2023, 12:28am UTC](https://sellersasksellers.com/t/does-amazon-search-factor-product-description-when-a-exists/2567/6 "2023-11-01T00:28:21Z")

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I know the bots have definitely been upset by my description box (even when not showing), so would like to think search algo would have some play, or whats the point of risking a violation and keep that box empty.

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**Author:** ![svil](https://sellersasksellers.com/user_avatar/sellersasksellers.com/svil/32/6580_2.png) [@svil](https://sellersasksellers.com/u/svil)\
**Post date:** [November 2, 2023, 7:38am UTC](https://sellersasksellers.com/t/does-amazon-search-factor-product-description-when-a-exists/2567/7 "2023-11-02T07:38:04Z")

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Hello!

Confirmed by our ppc account manager from Amazon in 2022. She recommended us to upload as many A+ as we could and told us to keep in mind that description field in the listing would keep ranking for the keywords that we put on it.

And that’s what we did.

Of course I don’t have any way to measure the impact of having keywords in description, but it doesn’t hurt haha

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**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\
**Post date:** [November 2, 2023, 1:41pm UTC](https://sellersasksellers.com/t/does-amazon-search-factor-product-description-when-a-exists/2567/8 "2023-11-02T13:41:59Z")

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> [@svil](#):
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> I don’t have any way to measure the impact of having keywords in description, but it doesn’t hurt

Well…unless it _does_ hurt 😅

> [@casbboy](#):
>
> the bots have definitely been upset by my description box (even when not showing)

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<div class="post-metadata">

**Author:** ![svil](https://sellersasksellers.com/user_avatar/sellersasksellers.com/svil/32/6580_2.png) [@svil](https://sellersasksellers.com/u/svil)\
**Post date:** [November 2, 2023, 1:58pm UTC](https://sellersasksellers.com/t/does-amazon-search-factor-product-description-when-a-exists/2567/9 "2023-11-02T13:58:57Z")

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Well, if it hurts, remove it of course. I don’t have any way to measure it from my side because sales have been very similar compared with previous seasons… so I don’t know if this is having an impact or not.

But the thing is that description field ranks for A9 bot.

@casbboy in which sense is the bot upset with your description box?

Thank you all guys, let’s see if we can figure out what’s going on.
