Your analogy makes sense if the seller had control over both parts of the equation, but you can’t “speed” the delivery part of it (unless you pay the carrier a ton of extra money), you can only control when it leaves your facility.
This is your lack of knowledge of how FBM works showing up again.
The seller CAN control both parts of the equation.
This may be a good time to review how sellers ‘set’ the delivery time buyers see, as more than one person seems puzzled by my earlier post.
To show the buyer an estimated delivery date, Amazon adds two numbers together. The first is - how many days until you ship? (Handling time, or processing time for handmade sellers) The second is - once you ship, how many days until the buyer gets it? (Transit time)
- They get the first number - handling/processing time - from you.
- They get the second number - transit time - either from you, or from their own systems
For the sake of this discussion, a ‘transit’ day is any day except Sundays and holidays.
Don’t be confused by Amazon’s choice to call them ‘transit’ days. We know that if you ship a package on Fri or Sat, it is still “in transit” and moving on Sunday, but that’s not what this term means.
So how do you set your transit times? Via your shipping templates. You can either set the times yourself (manual template set-up) or let Amazon do it for you (bad idea… bad, bad, bad - through automated template set-up). When you turn this task over to Amazon, you risk two main things:
- That Amazon will set your times wrong (they frequently do, and this can impact your BB, and eliminate shipping choices from Buy Shipping as a result)
- You give up control of your business
When you open a shipping template for manual editing, you’ll see something like this:
You have 3 choices for transit times. You have unlimited choices (but only a couple good ones) for handling time. Remember that ultimate delivery time, and thus, the delivery date buyers see while they’re shopping, is determined by adding the two together. That gives you a lot of options for setting different total delivery times, depending on how fast you can get a package delivered.
Let’s consider an order placed early on a Monday. These are some of the options a buyer could see, depending on a seller’s settings (handling time + transit time):
- With 0 (ie same day) handling time and 2-3 day transit time - delivery by Thursday. (Seller would need to ship ‘same day’ on Monday, plus a max of 3 days transit time)
- 1-day handling and 2-3 day transit - delivery by Friday
- 2-day handling and 2-3 day transit - delivery by Saturday
- 0-day handling and 2-4 day transit - delivery by Friday
- 1-day handling and 2-4 day transit - delivery by Saturday
- 2-day handling and 2-4 day transit - delivery by the next Monday
- 0-day handling and 5-8 day transit - delivery by the next Wednesday (8 ‘transit days’ after the order date)
- 1-day handling and 5-8 day transit - delivery by the next Thursday
- 2-day handling and 5-8 day transit - delivery by the next Friday
Depending on your selections, you can set a total delivery promise of 3, 4, 5, 6, 8, 9, or 10 days. More, if you set a 3-day or longer handling time.
The only thing that should impact the Buy Box is your total delivery promise. And you can use whichever combination of handling plus transit times that gives you the total delivery time that you want.
If Amazon estimates 2 - 7 days delivery time
Amazon doesn’t estimate anything unless you choose to let them automate your shipping settings for you, which most people shouldn’t do.
Why would a longer handling time cut the shipping time though?
The ‘transit time’ a seller can set does not have to equal the time a carrier will take to deliver. The total delivery time (handling time + transit days) does have to equal the total time it will take you to process the order plus the time for the carrier to deliver, but these 2 numbers do not have to equal the handling time and transit time numbers you set on Amazon.
If it takes you 1 day to process and 6 days to deliver, you need to tell Amazon your total delivery time is 7. But you could set that up as 2 handling days plus 5 transit days, or 3 handling days plus 4 transit days, or even 5 handling days plus 2 transit days, or you could, of course, say 1 handling day and 6 transit days. The only thing that matters is that the breakdown adds up to seven. HOW you break it down within the total 7 days doesn’t matter at all.
@primetime
I changed my handling time from 1 to 2 day for a little breathing room. I did not change any transit times. I lost the buy box on many listings that I had been winning, even with lower prices. My estimated delivery windows were now later than the buy box winners.
Of course, if you set a longer handling time without changing your transit times, your total delivery time will be longer. No one is saying that a longer (or shorter) total delivery time doesn’t impact the Buy Box because, of course, the total matters. It’s just how you break it down within the total that doesn’t.
After a few days I changed it back to 1 day and became the winner again (a bit more stressed but I recovered sales at least).
Here’s where using 2 days can free you from that stress. If the numbers add up, increase your handling time to 2 days and decrease your transit times by one day, so your total delivery time stays the same, but you have the freedom to not ship on day 1 if you need it. Of course, if you wait to ship until day 2, you’ll need to use a delivery method that will still arrive on time.