# Featured Offer Percentage for Unique Product With One Source - Amazon FBA **URL:** \ **Category:** Selling on Amazon\ **Tags:** buy-box, fba\ **Created:** [December 15, 2023, 1:05am UTC](https://sellersasksellers.com/t/featured-offer-percentage-for-unique-product-with-one-source-amazon-fba/2934 "2023-12-15T01:05:14Z")\ **Posts on this page:** 10\ **Page:** 1
**Author:** ![packetfire](https://sellersasksellers.com/user_avatar/sellersasksellers.com/packetfire/32/4111_2.png) [@packetfire](https://sellersasksellers.com/u/packetfire)\ **Post date:** [December 15, 2023, 1:05am UTC](https://sellersasksellers.com/t/featured-offer-percentage-for-unique-product-with-one-source-amazon-fba/2934/1 "2023-12-15T01:05:15Z")
So, my “featured offer” percentage goes up and down, varying between the mid 80s and 100% But we are the only seller, and there is only one FBA offer, so how would we NOT be the “featured offer”? I mean we are already “Amazon’s Choice” and the “Overall Pick”, what ELSE do they want? ---
**Author:** ![GGX](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/g/87869e/32.png) [@GGX](https://sellersasksellers.com/u/GGX)\ **Post date:** [December 15, 2023, 1:25am UTC](https://sellersasksellers.com/t/featured-offer-percentage-for-unique-product-with-one-source-amazon-fba/2934/2 "2023-12-15T01:25:49Z")
I wouldn’t pay too much attention to the featured offer %, it’s buggy as hell. ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [December 15, 2023, 1:42am UTC](https://sellersasksellers.com/t/featured-offer-percentage-for-unique-product-with-one-source-amazon-fba/2934/3 "2023-12-15T01:42:39Z")
@oneida_books I can’t find an SAS link to your BB info? Do you have one for NSFE? ---
**Author:** ![ASV\_Vites](https://sellersasksellers.com/user_avatar/sellersasksellers.com/asv_vites/32/48_2.png) [@ASV\_Vites](https://sellersasksellers.com/u/ASV_Vites)\ **Post date:** [December 15, 2023, 1:48am UTC](https://sellersasksellers.com/t/featured-offer-percentage-for-unique-product-with-one-source-amazon-fba/2934/4 "2023-12-15T01:48:18Z")
Ignore that ish… Sometimes ours goes down to 20%. We are the only seller and when it’s low like that, we have the BB for every listing. It’s fake news and has been for a couple years. ---
**Author:** ![oneida\_books](https://sellersasksellers.com/user_avatar/sellersasksellers.com/oneida_books/32/44_2.png) [@oneida\_books](https://sellersasksellers.com/u/oneida_books)\ **Post date:** [December 15, 2023, 2:36am UTC](https://sellersasksellers.com/t/featured-offer-percentage-for-unique-product-with-one-source-amazon-fba/2934/5 "2023-12-15T02:36:09Z")
_The Featured Offer percentage is calculated as the total page views in which you are the Featured Offer divided by the total page views received by products you list._ One would expect that if you are the only seller and you are always in stock you would see 100%, but not always so. My post likely wouldn’t help here, but [here’s the link](https://sellercentral.amazon.com/seller-forums/discussions/t/ec6ddec1fcfac4af95b6ec42f8a80ab0). The reason it won’t help is I never got into the % part and why it fluctuates. I think someone else did though, I just can’t recall who. It relates to impressions if I remember correctly and they referenced the Business Reports. Any number of Amazon errors could cause either the lack of a buy box to appear though and effect the %.. ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [December 15, 2023, 3:03am UTC](https://sellersasksellers.com/t/featured-offer-percentage-for-unique-product-with-one-source-amazon-fba/2934/6 "2023-12-15T03:03:02Z")
Well, I can speak to that. The FO/BB percentage is of views from shoppers when you are in the BB. Even when you are the only Seller of your product (like me), if the shoppers viewing aren’t in a region that you ship to (even if they have .com accounts), then you do not show up in the BB for those shoppers, and their views count against your percentage. A less than 100 BB percentage does _not_ mean that shoppers saw some other Seller in the BB, or even that any other offer exists–just that they did _not_ see you. ---
**Author:** ![packetfire](https://sellersasksellers.com/user_avatar/sellersasksellers.com/packetfire/32/4111_2.png) [@packetfire](https://sellersasksellers.com/u/packetfire)\ **Post date:** [December 15, 2023, 3:11am UTC](https://sellersasksellers.com/t/featured-offer-percentage-for-unique-product-with-one-source-amazon-fba/2934/7 "2023-12-15T03:11:49Z")
> [@papy](#): > > I can’t find an SAS link to your BB info? Do you have one for NSFE? I have no clue as to what any of the above are: SAS link - I deny ANY link to the SAS, but I admit to Royal Navy connections. BB Info - The “BB” shot size is 0.18 inches in diameter, so smaller than #4 shot NSFE - “Not Safe For Everyone”? Much WORSE than “Not Safe For Work”? ---
**Author:** ![GGX](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/g/87869e/32.png) [@GGX](https://sellersasksellers.com/u/GGX)\ **Post date:** [December 15, 2023, 4:33am UTC](https://sellersasksellers.com/t/featured-offer-percentage-for-unique-product-with-one-source-amazon-fba/2934/8 "2023-12-15T04:33:02Z")
In theory that’s how it’s supposed to work. In reality the code they use to calculate it is full of bugs so it’s just straight up inaccurate/wrong a lot of times. ---
**Author:** ![ASV\_Vites](https://sellersasksellers.com/user_avatar/sellersasksellers.com/asv_vites/32/48_2.png) [@ASV\_Vites](https://sellersasksellers.com/u/ASV_Vites)\ **Post date:** [December 15, 2023, 4:45am UTC](https://sellersasksellers.com/t/featured-offer-percentage-for-unique-product-with-one-source-amazon-fba/2934/9 "2023-12-15T04:45:42Z")
**Amazon’s code for pretty much everything:** ![Maggots National Geographic GIF - Maggots National Geographic The Bug House GIFs](https://media1.tenor.com/m/0p6wBaVEtc0AAAAd/maggots-national-geographic.gif) ---
**Author:** ![oneida\_books](https://sellersasksellers.com/user_avatar/sellersasksellers.com/oneida_books/32/44_2.png) [@oneida\_books](https://sellersasksellers.com/u/oneida_books)\ **Post date:** [December 15, 2023, 1:24pm UTC](https://sellersasksellers.com/t/featured-offer-percentage-for-unique-product-with-one-source-amazon-fba/2934/10 "2023-12-15T13:24:38Z")
> [@papy](#): > > The FO/BB percentage is of views from shoppers when you are in the BB. Even when you are the only Seller of your product (like me), if the shoppers viewing aren’t in a region that you ship to (even if they have .com accounts), then you do not show up in the BB for those shoppers, and their views count against your percentage. > > A less than 100 BB percentage does _not_ mean that shoppers saw some other Seller in the BB, or even that any other offer exists–just that they did _not_ see you. This was the basis, and I should have posted that part. I just can’t recall how they tied in [Business Reports](https://sellercentral.amazon.com/business-reports/ref=xx_sitemetric_dnav_xx#/report?id=102%3ADetailSalesTrafficByTime&chartCols=17&columns=0%2F1%2F2%2F3%2F4%2F5%2F6%2F17%2F18%2F23%2F24%2F25%2F26%2F29%2F30%2F31%2F32), and why I didn’t later add that in as a post under my thread. Or maybe that was all there was to it … I hit 60 this year, so there’s that excuse. 🙂