As I sit here and watch our sleep brand die faster than the temperature is dropping in NY today, It makes me ponder responsible reporting by the American Heart Association and the media.
The study, which was neither peer-reviewed or published found a 90% increase in heart failure (4.6% vs. 2.7%) with those with an insomnia diagnosis in the 130K person study.
It wasn’t really a study. It was a medical record review utilizing the TriNetX Global Research Network and focusing in on Melatonin prescriptions for those with an Insomnia diagnosis. It was a global study, meaning it included persons in countries (LIKE THE US), where Melatonin is OTC.
Nobody knows how many of the 130K people were in countries where it’s OTC, and thus wouldn’t appear on their medical records. How many of these “patients” were in the US? Until last Monday, it’s estimated that 27% of Americans use Melatonin from time to time or all the time to help them go to sleep. I’d venture to imagine that US Citizens with Insomnia use more Melatonin per capita than those using it for clock reset, shift work, jet lag or occasional sleeplessness.
The US is a major component of TriNetX’s network, with 117,000,000 people’s medical records on file for research purposes.
This “study” (Not really) was presented today at the AHA’s (American Heart Association’s) annual conference. They believed so strongly in this landmark “study” that they devoted an entire 5 minutes to its presentation on their schedule.
Because the “study” wasn’t published, and most likely never will be, we will never know the truth. If 50K of the 130K were from the US (my bet is that number is low) that puts 13,500 at the very least in the control group (Melatonin users). Remember, the study looks at people with an Insomnia diagnosis on their chart (focus / control groups). You can move that 27% number to 50%, while having none of those patient’s melatonin useage noted in the data because it was OTC, not prescription.
What that means is the “study” becomes completely invalidated and the results would most likely flip to the positive. How do I know that you ask?
There have been 6 actual medical journal published / peer-reviewed studies over the last 9 years that concluded the exact opposite when it comes to Heart Health and Melatonin, INCLUDING on Heart Failure specifically.
The term “Fake News” has a new meaning for us. This brand was by far our most successful and now it’s in danger of failing thanks to junk-science. Even the “study’s” author called out the flaws but that didn’t stop the clickbait fake news.
Industry groups haven’t done a great job defending this $1.5B+ industry. One that was projected to reach $3B by 2029. We are hoping they do more as they are slow to react in detail, like I just did above with the facts. Regardless, that rebuttal will never make the headlines.
Over the last 28 years in the industry, I’ve seen this show before, and it never ends well. Us snake oil salesman always have a target on our backs thanks to all the bad actors in this business.
To any of you who saw this news over the last 8 days and stopped taking Melatonin that was helping you - I wouldn’t be too worried about it. It’s 100% bull ■■■■.