# Heads up - INFORM Act notification coming up

**URL:** <https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516>\
**Category:** Selling on Amazon\
**Tags:** inform-act, tax-identity, verification\
**Created:** [February 3, 2025, 12:39am UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516 "2025-02-03T00:39:59Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![Gandalf](https://sellersasksellers.com/user_avatar/sellersasksellers.com/gandalf/32/90_2.png) [@Gandalf](https://sellersasksellers.com/u/Gandalf)\
**Post date:** [February 3, 2025, 12:40am UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516/1 "2025-02-03T00:40:00Z")

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Just got the damn thing and it startled me almost as much as last year, but it quickly went away after simply verifying the info.

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**Author:** ![Dogtamer](https://sellersasksellers.com/user_avatar/sellersasksellers.com/dogtamer/32/4766_2.png) [@Dogtamer](https://sellersasksellers.com/u/Dogtamer)\
**Post date:** [February 3, 2025, 12:41am UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516/2 "2025-02-03T00:41:53Z")

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> [@Gandalf](#):
>
> Just got the damn thing and it startled me almost as much as last year, but it quickly went away after simply verifying the info.

Was just coming here to post this same thing.

Groundhog Day is the earliest in the year that I’ve ever seen the Annual INFORM Act Certification Notification; in 2023 it came in March, and in 2024 it arrived in May.

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**Author:** ![Thelunatick](https://sellersasksellers.com/user_avatar/sellersasksellers.com/thelunatick/32/6233_2.png) [@Thelunatick](https://sellersasksellers.com/u/Thelunatick)\
**Post date:** [February 3, 2025, 12:51am UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516/3 "2025-02-03T00:51:23Z")

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[https://test.sellersasksellers.com/t/amazon-really-needs-to-work-on-their-coding-and-wording/5380](https://test.sellersasksellers.com/t/amazon-really-needs-to-work-on-their-coding-and-wording/5380)

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**Author:** ![Lost\_My\_Marbles](https://sellersasksellers.com/user_avatar/sellersasksellers.com/lost_my_marbles/32/2919_2.png) [@Lost\_My\_Marbles](https://sellersasksellers.com/u/Lost_My_Marbles)\
**Post date:** [February 3, 2025, 1:28am UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516/4 "2025-02-03T01:28:58Z")

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> [@Dogtamer](#):
>
> Groundhog Day is the earliest in the year that I’ve ever seen the Annual INFORM Act Certification Notification

Hold your horses … we posted on December 30, 2024 that we had gotten ours for 2025 …

[https://test.sellersasksellers.com/t/us-inform-act-renewals-coming-early/5300?u=lost\_my\_marbles](https://test.sellersasksellers.com/t/us-inform-act-renewals-coming-early/5300?u=lost_my_marbles)

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**Author:** ![DDS](https://sellersasksellers.com/user_avatar/sellersasksellers.com/dds/32/391_2.png) [@DDS](https://sellersasksellers.com/u/DDS)\
**Post date:** [February 3, 2025, 1:45am UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516/5 "2025-02-03T01:45:32Z")

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I got mine a few days ago. After verifying everything, the warning went away, everything went back to normal but I didn’t get a “Certification Complete” message on Performance Notifications or e-mail this year. Did you get it?

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**Author:** ![Gandalf](https://sellersasksellers.com/user_avatar/sellersasksellers.com/gandalf/32/90_2.png) [@Gandalf](https://sellersasksellers.com/u/Gandalf)\
**Post date:** [February 3, 2025, 1:46am UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516/6 "2025-02-03T01:46:32Z")

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No, but it seems verifying everything just does it.

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**Author:** ![ASV\_Vites](https://sellersasksellers.com/user_avatar/sellersasksellers.com/asv_vites/32/48_2.png) [@ASV\_Vites](https://sellersasksellers.com/u/ASV_Vites)\
**Post date:** [February 3, 2025, 5:02am UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516/7 "2025-02-03T05:02:27Z")

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Got it to today.

I love the warnings “A critical event has occurred”

Really???

The other one on the App - Your account is at risk of deactivation"

Eff Amazon

How bout this instead “Valued Selling Partner - Please certify your Inform Act compliance within 10 days”

It’s also funny the the email about it comes 30 mins after it shows up on the App / dashboard. That’s helpful

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**Author:** ![Lost\_My\_Marbles](https://sellersasksellers.com/user_avatar/sellersasksellers.com/lost_my_marbles/32/2919_2.png) [@Lost\_My\_Marbles](https://sellersasksellers.com/u/Lost_My_Marbles)\
**Post date:** [February 3, 2025, 5:31am UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516/8 "2025-02-03T05:31:54Z")

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Which would you rather have …

Robins pecking at your windows?

- or -

Amazon pecking at your mind?

> **x-files?**
>
> … maybe the two are of the same species ???

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**Author:** ![booknut7](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/b/839c29/32.png) [@booknut7](https://sellersasksellers.com/u/booknut7)\
**Post date:** [February 3, 2025, 8:45pm UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516/9 "2025-02-03T20:45:26Z")

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At least you can shoo the robin away. And after a few times it will likely get the message and stop. So I’ll take the bird, and give it to Amazon. Pun intended.

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**Author:** ![ASV\_Vites](https://sellersasksellers.com/user_avatar/sellersasksellers.com/asv_vites/32/48_2.png) [@ASV\_Vites](https://sellersasksellers.com/u/ASV_Vites)\
**Post date:** [February 3, 2025, 8:47pm UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516/10 "2025-02-03T20:47:56Z")

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> [@booknut7](#):
>
> At least you can shoo the robin away.

Eh… Idk about that. I ended up putting cardboard on the outside of 2 windows that year and it still didn’t work. It just moved to another window. Not sure what made it stop, perhaps a head injury.

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**Author:** ![booknut7](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/b/839c29/32.png) [@booknut7](https://sellersasksellers.com/u/booknut7)\
**Post date:** [February 3, 2025, 9:00pm UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516/11 "2025-02-03T21:00:35Z")

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When it came here the following year it didn’t leave until it got sprayed with the hose. Still smarter than Amazon.

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**Author:** ![DDS](https://sellersasksellers.com/user_avatar/sellersasksellers.com/dds/32/391_2.png) [@DDS](https://sellersasksellers.com/u/DDS)\
**Post date:** [February 13, 2025, 4:18pm UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516/12 "2025-02-13T16:18:06Z")

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Yesterday I got another “your account is at risk of deactivation” banner on SC. It leads to Inform Consumers Act =\> Tax ID number **(In Progress)**.

I checked the information, and it looks correct. I checked SAS forums: no news, then I checked NSFE, and more people have reported it:

[https://sellercentral.amazon.com/seller-forums/discussions/t/d7945aa8-5371-4154-aa52-f5aa48267217](https://sellercentral.amazon.com/seller-forums/discussions/t/d7945aa8-5371-4154-aa52-f5aa48267217)

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<div class="post-metadata">

**Author:** ![booknut7](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/b/839c29/32.png) [@booknut7](https://sellersasksellers.com/u/booknut7)\
**Post date:** [February 13, 2025, 7:14pm UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516/13 "2025-02-13T19:14:08Z")

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I got the same as several of the posters “Tax ID (In Progress)”

One poster now claims Amazon told them it was a glitch on Amazon’s end. I do believe in glitches, but Amazon admitting it?? Naw.

I’m hoping 24 hours wait will do the trick for me. But the US platform is almost nil for me now anyways, so I’m not going to stress about it. Canadian platform picking up the slack, doing almost triple the “normal” rate.

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**Author:** ![DDS](https://sellersasksellers.com/user_avatar/sellersasksellers.com/dds/32/391_2.png) [@DDS](https://sellersasksellers.com/u/DDS)\
**Post date:** [February 14, 2025, 2:52pm UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516/14 "2025-02-14T14:52:32Z")

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I’m around 36 hours and the warning is still there. Waiting for the 72-hour magic.

Meanwhile, more people are sharing Amazon’s reply about this being a technical issue :

_“As discussed on call, This is an ongoing technical issue that is the reason you are seeing the INFORM banner on the account even after completing all of the required verifications. There is no action required from your end, please wait for 48 to 72 hrs. So that the banner will be removed from the account and please be assured that your account is not at risk of deactivation.”_

I also find it hard to believe that Amazon admits to a glitch so early, but I hope that this time, the info is correct. The warning is annoying.

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**Author:** ![bookwormapril](https://sellersasksellers.com/user_avatar/sellersasksellers.com/bookwormapril/32/84_2.png) [@bookwormapril](https://sellersasksellers.com/u/bookwormapril)\
**Post date:** [February 14, 2025, 3:27pm UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516/15 "2025-02-14T15:27:16Z")

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Seller Support has been known (more than a few times) to “admit” to a glitch which is not a glitch at all.

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**Author:** ![Dogtamer](https://sellersasksellers.com/user_avatar/sellersasksellers.com/dogtamer/32/4766_2.png) [@Dogtamer](https://sellersasksellers.com/u/Dogtamer)\
**Post date:** [February 15, 2025, 7:20pm UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516/16 "2025-02-15T19:20:29Z")

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> [@DDS](#):
>
> Meanwhile, more people are sharing Amazon’s reply about this being a technical issue :
> 
> _“As discussed on call, This is an ongoing technical issue that is the reason you are seeing the INFORM banner on the account even after completing all of the required verifications. There is no action required from your end, please wait for 48 to 72 hrs. So that the banner will be removed from the account and please be assured that your account is not at risk of deactivation.”_
> 
> I also find it hard to believe that Amazon admits to a glitch so early, but I hope that this time, the info is correct. The warning is annoying.  
> …

> [@bookwormapril](#):
>
> Seller Support has been known (more than a few times) to “admit” to a glitch which is not a glitch at all.

For the last several hours the FMT-CMT’s Emet (he’s actually an AHT SME rather than a full-fledged mod) has been seeking out NSFE discussions on this topic to acknowledge a problem on Amazon’s end.

An example of what he’s been posting is here:

[https://sellercentral.amazon.com/seller-forums/discussions/t/374c9126-3aff-42dd-97b7-ac445e529a18?postId=6269a596-ffbb-4b6f-9590-cf6c4db099af](https://sellercentral.amazon.com/seller-forums/discussions/t/374c9126-3aff-42dd-97b7-ac445e529a18?postId=6269a596-ffbb-4b6f-9590-cf6c4db099af)

> [@](#):
>
> ##### Emet\_Amazon
> 
> In reply to: [seller\_984’s post](https://sellercentral.amazon.com/seller-forums/discussions/t/374c9126-3aff-42dd-97b7-ac445e529a18?postId=374c9126-3aff-42dd-97b7-ac445e529a18)
> 
> 2 hours ago
> 
> Hello @seller\_984,
> 
> Thank you for posting your concerns with your INFORM verification process.
> 
> > [@](#):
> >
> > seller\_984
> > 
> > Open my app a few days ago, suddenly there was a banner that said 'your account is at risk of deactivation". Adrenaline rises straightaway. No email or so prior to that. Open my desktop, following the link, and found all information were ticked green except 'TAX ID verification (in progress).
> 
> I appreciate your raising this concern, this is currently a known issue that is impacting a number of sellers. Understanding that this has caused quite a bit of stress, I have reached out to the appropriate teams to further review the situation. After some collaboration with these teams I was able to verify the situation and pass your information to the appropriate review teams for further review of your complaice. Once I have some additional information or updates from this team I will follow up here with you.
> 
> Surrounding the concerns you mentioned @trend\_products\_of\_th, each situation may vary or have different contributing factors. So we can individually address your specific concern with more accuracy, please create your own thread, for ease of review, I would recommend including a screenshot of the account health dashboard from the account health or account information pages.
> 
> As for your concerns @BOOKS\_EXPRESS\_MEDIA, I can confirm this is a known tech issue as mentioned above. You can view some of my recent replies where we have managed to resolve some of these concerns.
> 
> The forums community and I are here to support you. Please let us know how we can help you from this point forward.
> 
> Emet.

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**Author:** ![DDS](https://sellersasksellers.com/user_avatar/sellersasksellers.com/dds/32/391_2.png) [@DDS](https://sellersasksellers.com/u/DDS)\
**Post date:** [February 16, 2025, 12:32pm UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516/17 "2025-02-16T12:32:12Z")

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Thank you for posting this, @Dogtamer. I still have the warning, so 72 hours did not work for me. Someone on a similar thread mentioned 2 weeks and still going on!

As far as I see, almost everyone shares or describes the same issue and yet Emet gives this advice:  
_“…So we can individually address your specific concern with more accuracy, please create your own thread, for ease of review, I would recommend including a screenshot of the account health dashboard from the account health or account information pages…”_

Why create separate threads for the SAME issue??? Do separate threads make the problem seem smaller or more individual?

@booknut7, did your warning disappear?

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<div class="post-metadata">

**Author:** ![Lost\_My\_Marbles](https://sellersasksellers.com/user_avatar/sellersasksellers.com/lost_my_marbles/32/2919_2.png) [@Lost\_My\_Marbles](https://sellersasksellers.com/u/Lost_My_Marbles)\
**Post date:** [February 16, 2025, 1:29pm UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516/18 "2025-02-16T13:29:14Z")

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> [@DDS](#):
>
> Why create separate threads for the SAME issue??? Do separate threads make the problem seem smaller or more individual?

They want you to do that and to create/post a case id for it. This allows them to escalate each one as an individual issue to push through.

This behavior is kind of a mod’s work around for not being able to PM any more.

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**Author:** ![booknut7](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/b/839c29/32.png) [@booknut7](https://sellersasksellers.com/u/booknut7)\
**Post date:** [February 17, 2025, 6:36pm UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516/19 "2025-02-17T18:36:15Z")

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@DDS my warning is still showing, Monday morning.

I agree that if Amazon knows of an issue, why waste everyone’s time opening their own case and/or thread? Just fix it for heaven’s sake.

Here in Canada they did try a bit of a time saving thread when Canada Post went on strike. Sellers were asked to post their order ID for ones that got negative feedback due to the strike and they would be reviewed and removed if that was indeed the cause. They locked the thread after 550 posts. 😄

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<div class="post-metadata">

**Author:** ![booknut7](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/b/839c29/32.png) [@booknut7](https://sellersasksellers.com/u/booknut7)\
**Post date:** [February 17, 2025, 9:25pm UTC](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516/20 "2025-02-17T21:25:32Z")

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Brigitte seems to have stumbled onto something here in the NSFE, that this latest glitch is for those of us living outside of the USA selling on the .com platform.

[Your account is at risk of deactivation](https://sellercentral.amazon.com/seller-forums/discussions/t/ad079c5e-dac0-4a40-a93b-41dfa33497fe?postId=ad079c5e-dac0-4a40-a93b-41dfa33497fe)

[Next page](https://sellersasksellers.com/t/heads-up-inform-act-notification-coming-up/5516.md?page=2)
