full launch notice
https://view.emdeals.michaels.com/?qs=890cf6ad2afc8538232424ae53ac4b7673d6ed5ec5702e29823b94a268f1f8d26440cd71049affbc1d7c22751b7365fc60e3c5c3bd15a5188410d5dc88e9d48c60781db5385076bc017c8965da885db7