# How to deal with this ugly "Frequently returned item" banner? **URL:** \ **Category:** Selling on Amazon\ **Tags:** amazon-banner, frequently-returned, returns\ **Created:** [October 2, 2024, 1:36am UTC](https://sellersasksellers.com/t/how-to-deal-with-this-ugly-frequently-returned-item-banner/4827 "2024-10-02T01:36:48Z")\ **Posts on this page:** 6\ **Page:** 1
**Author:** ![HumbleWarrior](https://sellersasksellers.com/user_avatar/sellersasksellers.com/humblewarrior/32/4020_2.png) [@HumbleWarrior](https://sellersasksellers.com/u/HumbleWarrior)\ **Post date:** [October 2, 2024, 1:36am UTC](https://sellersasksellers.com/t/how-to-deal-with-this-ugly-frequently-returned-item-banner/4827/1 "2024-10-02T01:36:48Z")
Hi, One of my products just received this banner (see below). ![image](https://sellersasksellers.com/uploads/default/original/2X/7/7de2bcab3c813f9474426aa6d37d65b4da782845.png) I know for sure that it’s neither quality issue or customer issue. This product used to be the top selling item in its category back in hay days selling 40-50 units a day with 4.7 stars and glowing customer reviews. Sadly it has fallen from grace in the past couple year. Currently it would be lucky to sell 40-50 **A MONTH**. With that low volume, when a few customers return, it makes the percentage appears worse. My question is that do you know whether this banner would disappear after a while? Or do I need to sell more to “dilute” the return stats? ---
**Author:** ![lake](https://sellersasksellers.com/user_avatar/sellersasksellers.com/lake/32/66_2.png) [@lake](https://sellersasksellers.com/u/lake)\ **Post date:** [October 2, 2024, 1:56am UTC](https://sellersasksellers.com/t/how-to-deal-with-this-ugly-frequently-returned-item-banner/4827/2 "2024-10-02T01:56:45Z")
> [@HumbleWarrior](#): > > I know for sure that it’s neither quality issue or customer issue. This product used to be the top selling item in its category back in hay days selling 40-50 units a day with 4.7 stars and glowing customer reviews. Sadly it has fallen from grace in the past couple year. It is worth evaluating the competition to be certain it is not inferior to newer products it competes with. Or that it no longer deserves a premium price compared to the competition. This product sounds like it has had a good run, and may be considered for retirement and replacement. ---
**Author:** ![HumbleWarrior](https://sellersasksellers.com/user_avatar/sellersasksellers.com/humblewarrior/32/4020_2.png) [@HumbleWarrior](https://sellersasksellers.com/u/HumbleWarrior)\ **Post date:** [October 3, 2024, 2:38am UTC](https://sellersasksellers.com/t/how-to-deal-with-this-ugly-frequently-returned-item-banner/4827/3 "2024-10-03T02:38:14Z")
> [@lake](#): > > It is worth evaluating the competition to be certain it is not inferior to newer products it competes with Yes I believe that’s part of the downfall. Newer models came out and stole the market share. I try to lower the price and currently selling at a small loss just trying to move the old inventory. It had a good run. I’m retiring it but this ugly banner makes it more difficult to sell ---
**Author:** ![Canadianmag](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/c/b38774/32.png) [@Canadianmag](https://sellersasksellers.com/u/Canadianmag)\ **Post date:** [October 4, 2024, 4:16pm UTC](https://sellersasksellers.com/t/how-to-deal-with-this-ugly-frequently-returned-item-banner/4827/4 "2024-10-04T16:16:24Z")
I believe you were tagged in my previous post. I had this as well, it finally fell off on the 1st. I feel that maybe they update these stats monthly. I no longer have the banner on my listing, BUT in my returns tab I have a red badge that says high return item. I just popped in now to grab a screen shot for you and now that is gone (it was there yesterday). It seems it takes a few days to work its way out of the system. ---
**Author:** ![Dogtamer](https://sellersasksellers.com/user_avatar/sellersasksellers.com/dogtamer/32/4766_2.png) [@Dogtamer](https://sellersasksellers.com/u/Dogtamer)\ **Post date:** [October 4, 2024, 6:48pm UTC](https://sellersasksellers.com/t/how-to-deal-with-this-ugly-frequently-returned-item-banner/4827/5 "2024-10-04T18:48:56Z")
> [@Canadianmag](#): > > … > I feel that maybe they update these stats monthly. > … Possibly so - Amazon keeps pretty mum on the subject of when this or that Amabot runs, in pursuit of the never-ending battle to keep the Bad and/or Ignorant Actors at bay - but the official published policy is found in the SHC (“Seller Help Content”) page [Frequently returned item badge (link)](https://sellercentral.amazon.com/help/hub/reference/TRP6DXEA983DPD6): > [@](#): > > # Frequently returned item badge > > We strive to continuously improve our customers shopping experience and the Frequently returned item badge on Detail page helps customers make more informed purchase decisions. > > Your ASIN is determined to be a frequently returned ASIN by comparing your ASIN’s return rate with the return rates of similar ASINs in the product category. Return rate is based on the number of units shipped for which customers had initiated returns. > > **Note:** Return rate is different from the NCX return rate in VOC. While return rate looks at all returns for an ASIN, NCX return rate only looks at returns due to negative customer experience (NCX). > > ## Removing the frequently returned item badge from your ASIN > > Amazon will be monitoring return rate and automatically remove the badge once return rate aligns with similar ASINs in the product category. > > There are many actions you can take to address the return rate for an item, such as reviewing the information on your detail pages to ensure descriptions, images and size charts are accurate as well as ensuring that products are high quality, free from defects or damage, and well packaged. Like the NCX (‘Amazonese’ for “Negative Customer Experience”) rate referred to in the note, this is a _deeply_-flawed metric - not only because, like NCX, it’s perversely influenced by the entitlement mentality which Amazon has so-cultivated with its Customer-centric policies - but also because the Amabots have for so-many years demonstrated that competence in determining what is a “similar product” is **not** a hallmark (much less a benchmark) for their insidiously-ineffectual operational ability. During the nearly two years now passed since this badge was rolled out, I’ve seen a few fairly credible reports, in various discussion venues, of the badge being applied to ASINs which sport _no_ Returns History at all. ---
**Author:** ![HumbleWarrior](https://sellersasksellers.com/user_avatar/sellersasksellers.com/humblewarrior/32/4020_2.png) [@HumbleWarrior](https://sellersasksellers.com/u/HumbleWarrior)\ **Post date:** [October 6, 2024, 11:44am UTC](https://sellersasksellers.com/t/how-to-deal-with-this-ugly-frequently-returned-item-banner/4827/6 "2024-10-06T11:44:34Z")
> [@Dogtamer](#): > > like NCX, it’s perversely influenced by the entitlement mentality That’s definitely true! I have a female friend who always orders a bunch of similar items from Amazon to physically compare, keep one that she likes most, and return the rest. Among our friend circle, we jokingly call her Amazon return queen. She’s a nice and good person. However I wouldn’t want her to buy my items because most likely she would return and affect my NCX score.