INFORM Act Pushback

WOW!!! Hot off the presses… Just got an email from Amazon that actually provides clear, concise directions on how to handle all of this.

Better late than never but this is REALLY LATE!!!

Hello THIS GUY,

To comply with the new US INFORM Consumers Act, and in accordance with Section 1 of the Amazon Business Solutions Agreement (https://sellercentral.amazon.com/help/hub/reference/1791) we need to verify your information. Failure to do so may result in your account being temporarily deactivated when the INFORM Consumers Act takes effect on June 27, 2023.

Visit your Account Health Dashboard (https://sellercentral.amazon.com/performance/dashboard), which is up to date, to see any information that we may need from you. Please make sure to submit any information outstanding without delay because it can take several days for Amazon to verify the information.

Why is this happening?

The US INFORM Consumers Act is a new US federal law that takes effect on June 27, 2023 and places new obligations on online marketplaces, including Amazon, to collect and verify business information from high-volume third-party sellers who sell products in Amazon’s US store.

To learn more about the INFORM Consumers Act, please follow this link: (https://sellercentral.amazon.com/help/hub/reference/GJ4JUGLSAPRM3LU7).

What steps do I need to take?

To avoid account deactivation, please visit your Account Health Dashboard (https://sellercentral.amazon.com/performance/dashboard) to see what information is outstanding.

What happens if I don’t take the required action?
If we do not receive and fully verify the required information by June 27, 2023, the law requires us to temporarily deactivate your account until we receive this information. The law also requires us to reverify this information every time it changes.
We’re here to help.
If you have questions about this process, please contact Seller Support via https://sellercentral.amazon.com/cu/contact-us.

For more details on providing identity information, go here: https://sellercentral.amazon.com/help/hub/reference/external/GG9T9WKTBG2NJST7

For more details on confirming banking information, go here: https://sellercentral.amazon.com/help/hub/reference/external/GWHNLFB8G85QAZ5W

For more details on confirming or updating your phone number, go here: https://sellercentral.amazon.com/help/hub/reference/external/GGQSHDR5BYTCWX42

For more details on confirming or updating your business address, go here: https://sellercentral.amazon.com/help/hub/reference/external/G2CVLYZXQRXQAMAL

For more details on submitting tax information, go here: https://sellercentral.amazon.com/help/hub/reference/external/GX3CA5D6NHFGQPVT

Sincerely,

The Selling on Amazon team

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