But its not.
Electronics have a lot of substitutes now - ecommerce lead to smaller brands and or Chinese-American brands competing with nearly the same quality - for instance Anker vs Roomba vacuums;
The stuff that comes from Temu is dollar tree quality; no way even in China can you match a halfway decent product like Lulu, but there are tons of competing brands that have similar or better quality and are priced better
Building the brand is a real thing - and now all brands have these massive social strategies where they’re creating memes and engaging people constantly or creating content that is infoselling at higher stage in the sales funnel/cone
I don’t have a crystal ball but I don’t think anything changes - we all just keep competing for marketshare via multiple strategies and whomever is able to get it down - wins; obviously with at least a half way decent product
My other guess is to get into highly niched products which can’t easily be replicated - so moving away from the volume game would be my next step - once my ordeal is finally over 
SAS is still a fun place 