# \[Modern Retail\] Inside Best Buy’s new third-party marketplace

**URL:** <https://sellersasksellers.com/t/modern-retail-inside-best-buy-s-new-third-party-marketplace/6446>\
**Category:** News for Ecomm Sellers\
**Tags:** tech, bestbuy, sales-channels\
**Created:** [August 22, 2025, 5:36pm UTC](https://sellersasksellers.com/t/modern-retail-inside-best-buy-s-new-third-party-marketplace/6446 "2025-08-22T17:36:21Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\
**Post date:** [August 22, 2025, 5:36pm UTC](https://sellersasksellers.com/t/modern-retail-inside-best-buy-s-new-third-party-marketplace/6446/1 "2025-08-22T17:36:21Z")

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Has any 3P here looked into this or participating? The article mentions Best Buy’s previous 3P US marketplace that didn’t work out and how they have used their successful Canadian 3P marketplace to inform this next US attempt, so I’m curious how that has changed for Sellers.

> [@](#):
>
> _“The intent of our marketplace is a little more centered around quality of product and seller versus quantity,” Bedo said. “You’re not going to see us expedite the amount of sellers and products. We’ve got a large team dedicated to ensuring that our products and our sellers are a good fit for marketplace, not only to support our customers, but also to complement even some of the 1P products.”_  
> _…_  
> _Like Amazon or Walmart, third-party sellers will appear on the same product pages as items sold on behalf of brands by Best Buy._
> 
> _Sellers will also be able to buy ads at launch to promote and sell their products. Bedo said the company will also start to weave third-party products into promotional vehicles like Deal of the Day and promotional campaigns like doorbuster events or tech sales at the end of August._

> **[Inside Best Buy's new third-party marketplace](https://www.modernretail.co/technology/inside-best-buys-new-third-party-marketplace/)**
>
> Today, Best Buy plans to launch its new third-party marketplace on its website and app, joining an arms race among other big-box retailers.

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**Author:** ![Marth](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/m/53a042/32.png) [@Marth](https://sellersasksellers.com/u/Marth)\
**Post date:** [August 22, 2025, 10:09pm UTC](https://sellersasksellers.com/t/modern-retail-inside-best-buy-s-new-third-party-marketplace/6446/2 "2025-08-22T22:09:18Z")

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> [@papy](#):
>
> “The intent of our marketplace is a little more centered around quality of product and seller versus quantity”

Sounds a lot like the Target announcement a few months back. So these two major retailers are making it clear that they don’t want to force their buyers into the Amz/Walmart sewer of “Should I buy this crap product from seller XVLYOUPNT or seller JOYKXRMMD?”

I like it! I wish them great success, and I hope that all the good 3P sellers from SAS --those who sell their types of products – can get on board.

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**Author:** ![system](https://sellersasksellers.com/uploads/default/original/2X/a/a4c9a465996187fefc1926a322b0daaa0b4ea9d8.png) [@system](https://sellersasksellers.com/u/system)\
**Post date:** [February 18, 2026, 10:09pm UTC](https://sellersasksellers.com/t/modern-retail-inside-best-buy-s-new-third-party-marketplace/6446/3 "2026-02-18T22:09:42Z")

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