# New business hour delivery requirement for seller-fulfilled shipments

**URL:** <https://sellersasksellers.com/t/new-business-hour-delivery-requirement-for-seller-fulfilled-shipments/7316>\
**Category:** FBM\
**Tags:** b2b, business-buyer-hours, amazon-business\
**Created:** [June 30, 2026, 3:19pm UTC](https://sellersasksellers.com/t/new-business-hour-delivery-requirement-for-seller-fulfilled-shipments/7316 "2026-06-30T15:19:15Z")\
**Posts on this page:** 15\
**Page:** 3

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**Author:** ![Picks\_by\_Nisha](https://sellersasksellers.com/user_avatar/sellersasksellers.com/picks_by_nisha/32/1367_2.png) [@Picks\_by\_Nisha](https://sellersasksellers.com/u/Picks_by_Nisha)\
**Post date:** [June 30, 2026, 11:23pm UTC](https://sellersasksellers.com/t/new-business-hour-delivery-requirement-for-seller-fulfilled-shipments/7316/41 "2026-06-30T23:23:08Z")

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I mentioned this to the clerk at the PO today (who also does a bit of selling online). Her reaction was roughly “WTF??”  
She thought it was one of the stupidest things she’d heard.

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**Author:** ![HobbesIsMyTiger](https://sellersasksellers.com/user_avatar/sellersasksellers.com/hobbesismytiger/32/8000_2.png) [@HobbesIsMyTiger](https://sellersasksellers.com/u/HobbesIsMyTiger)\
**Post date:** [June 30, 2026, 11:45pm UTC](https://sellersasksellers.com/t/new-business-hour-delivery-requirement-for-seller-fulfilled-shipments/7316/42 "2026-06-30T23:45:34Z")

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> [@Picks\_by\_Nisha](#):
>
> She thought it was one of the stupidest things she’d heard.

Because… it is.

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**Author:** ![Thelunatick](https://sellersasksellers.com/user_avatar/sellersasksellers.com/thelunatick/32/6233_2.png) [@Thelunatick](https://sellersasksellers.com/u/Thelunatick)\
**Post date:** [July 1, 2026, 12:18am UTC](https://sellersasksellers.com/t/new-business-hour-delivery-requirement-for-seller-fulfilled-shipments/7316/43 "2026-07-01T00:18:29Z")

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> [@HobbesIsMyTiger](#):
>
> This completely predictable turn of events has no utility or value to buyers and shafts sellers.

In other words for Amazon it’s tuesday.

[![](https://img.youtube.com/vi/sjZ5I8l32CI/maxresdefault.jpg "Street Fighter (1994) - It Was Tuesday Scene (4/10) | Movieclips") ](https://www.youtube.com/watch?v=sjZ5I8l32CI)

> [@primetime](#):
>
> Buyers are using their Amazon Business account for personal orders.

I can confirm that. When I order I check both my business account and personal account. Some things are only available to business sellers and/or business prices can sometimes be better.

> [@Picks\_by\_Nisha](#):
>
> She thought it was one of the stupidest things she’d heard.

Brought to you by Amazon, when we scrape the bottom, we keep digging.

And HOLY CRAP:  
Business Hour Delivery Rate  
100%  
Jun 10, 2026 - Jun 23, 2026  
Target: ≥ 90%

2 Businesses though

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**Author:** ![Uncle\_Leroy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/uncle_leroy/32/10810_2.png) [@Uncle\_Leroy](https://sellersasksellers.com/u/Uncle_Leroy)\
**Post date:** [July 1, 2026, 1:41am UTC](https://sellersasksellers.com/t/new-business-hour-delivery-requirement-for-seller-fulfilled-shipments/7316/44 "2026-07-01T01:41:15Z")

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> [@selg](#):
>
> Wondering… how is this working out for Amazon’s sellers in China?

I would highly suspect they are exempt from any and all metrics that Amazon imposes on us U.S. based sellers. After all, they are darn near exempt from everything else. Why would this be any different.

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**Author:** ![ceciliang](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/c/ccd318/32.png) [@ceciliang](https://sellersasksellers.com/u/ceciliang)\
**Post date:** [July 1, 2026, 12:01pm UTC](https://sellersasksellers.com/t/new-business-hour-delivery-requirement-for-seller-fulfilled-shipments/7316/45 "2026-07-01T12:01:17Z")

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> [@UserID](#):
>
> Fulfillment by Amazon (FBA) and retail offer eligibility will not be impacted.

I am a bit confused with this statement’s “retail offer eligibility will not be impacted”

does it mean that I am not able to offer business price (a lot more discount of course) but can still sell with retail price to business customers ?

OR does it mean that I am totally blocked from selling to any business customers ?

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**Author:** ![Amazon\_Seller](https://sellersasksellers.com/user_avatar/sellersasksellers.com/amazon_seller/32/3181_2.png) [@Amazon\_Seller](https://sellersasksellers.com/u/Amazon_Seller)\
**Post date:** [July 1, 2026, 3:32pm UTC](https://sellersasksellers.com/t/new-business-hour-delivery-requirement-for-seller-fulfilled-shipments/7316/46 "2026-07-01T15:32:09Z")

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I’m guessing you won’t be offered on the B2B site, but you will be offered on the B2C site.

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**Author:** ![Picks\_by\_Nisha](https://sellersasksellers.com/user_avatar/sellersasksellers.com/picks_by_nisha/32/1367_2.png) [@Picks\_by\_Nisha](https://sellersasksellers.com/u/Picks_by_Nisha)\
**Post date:** [July 1, 2026, 5:38pm UTC](https://sellersasksellers.com/t/new-business-hour-delivery-requirement-for-seller-fulfilled-shipments/7316/47 "2026-07-01T17:38:55Z")

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> [@ceciliang](#):
>
> does it mean that I am not able to offer business price (a lot more discount of course) but can still sell with retail price to business customers ?

I read it as you will be blocked from selling to business accounts, regardless of any B2B settings.

But it’s Amazon; they probably don’t know the real answer.

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**Author:** ![Amazon\_Seller](https://sellersasksellers.com/user_avatar/sellersasksellers.com/amazon_seller/32/3181_2.png) [@Amazon\_Seller](https://sellersasksellers.com/u/Amazon_Seller)\
**Post date:** [July 1, 2026, 8:34pm UTC](https://sellersasksellers.com/t/new-business-hour-delivery-requirement-for-seller-fulfilled-shipments/7316/48 "2026-07-01T20:34:24Z")

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I also read it as B2B is okay if it’s FBA.

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**Author:** ![bookwormapril](https://sellersasksellers.com/user_avatar/sellersasksellers.com/bookwormapril/32/84_2.png) [@bookwormapril](https://sellersasksellers.com/u/bookwormapril)\
**Post date:** [July 2, 2026, 2:13am UTC](https://sellersasksellers.com/t/new-business-hour-delivery-requirement-for-seller-fulfilled-shipments/7316/49 "2026-07-02T02:13:56Z")

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> [@Picks\_by\_Nisha](#):
>
> I read it as you will be blocked from selling to business accounts,

My guess is that it will be handled by business buyers not seeing offerings from any non-compliant seller.

But the other part “it’s Amazon, they probably don’t know” is the best bet.

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**Author:** ![RiverRetail](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/r/57b2e6/32.png) [@RiverRetail](https://sellersasksellers.com/u/RiverRetail)\
**Post date:** [July 2, 2026, 5:18pm UTC](https://sellersasksellers.com/t/new-business-hour-delivery-requirement-for-seller-fulfilled-shipments/7316/50 "2026-07-02T17:18:11Z")

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We are dealing with this but on the buyer side. Purchased 3 things for the business (yes, real things we’ll use here). Got offered Prime Business free for 30 days. Sure. Said we’d get items next day. That was yesterday. 'Out for delivery" forever. Our account says we close at 4pm. Nothing. Stayed until after 6pm. Nothing. Had to leave. Got an email at 8:05pm saying they couldn’t deliver. Duh. So today I chatted “customer service” and was told we’ll make sure it’s delivered today. Then got a call from the DSP who was like yeah we’ll definately get it delivered to you today before the close of business. Well. There’s still no driver assigned to this route. So I’m not holding my breath.

FWIW, they were all FBA items, some sold by Amazon and 3P.

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**Author:** ![doilyboutique444](https://sellersasksellers.com/user_avatar/sellersasksellers.com/doilyboutique444/32/373_2.png) [@doilyboutique444](https://sellersasksellers.com/u/doilyboutique444)\
**Post date:** [July 2, 2026, 5:46pm UTC](https://sellersasksellers.com/t/new-business-hour-delivery-requirement-for-seller-fulfilled-shipments/7316/51 "2026-07-02T17:46:43Z")

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Well, I’m glad I read through this thread.

I found 8 listing policy violations. I’m like what? They removed my description on 8 items. When I looked, it’s what I was talking about in my other thread about what NOT to have in a title that used to be OK. going through and removing page breaks when I came here to share something else completely. And the work piles on.

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**Author:** ![HobbesIsMyTiger](https://sellersasksellers.com/user_avatar/sellersasksellers.com/hobbesismytiger/32/8000_2.png) [@HobbesIsMyTiger](https://sellersasksellers.com/u/HobbesIsMyTiger)\
**Post date:** [July 2, 2026, 5:48pm UTC](https://sellersasksellers.com/t/new-business-hour-delivery-requirement-for-seller-fulfilled-shipments/7316/52 "2026-07-02T17:48:47Z")

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> [@RiverRetail](#):
>
> FWIW, they were all FBA items, some sold by Amazon and 3P.

The hypocrisy continues to astound.

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<div class="post-metadata">

**Author:** ![RiverRetail](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/r/57b2e6/32.png) [@RiverRetail](https://sellersasksellers.com/u/RiverRetail)\
**Post date:** [July 2, 2026, 8:12pm UTC](https://sellersasksellers.com/t/new-business-hour-delivery-requirement-for-seller-fulfilled-shipments/7316/53 "2026-07-02T20:12:45Z")

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After my chat with “customer service” I got a phone call from the DSP assuring me it would come today. Well, guess what…it was delivered – to the warehouse neighbor. At least they took a picture so I could figure out where it was. Luckly the employee snack fun fruits weren’t melted.

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**Author:** ![selg](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/s/eb8c5e/32.png) [@selg](https://sellersasksellers.com/u/selg)\
**Post date:** [July 2, 2026, 9:23pm UTC](https://sellersasksellers.com/t/new-business-hour-delivery-requirement-for-seller-fulfilled-shipments/7316/54 "2026-07-02T21:23:10Z")

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Not terribly important business deliveries here, but Amazon Fresh has sometimes marked my order delivered, 30 minutes before the actual delivery! Panic ensues, since I live in a 600+ unit apartment building. Other times, my groceries have been left at the wrong apartment, and only an alert neighbor and a building employee willing to re-deliver saved the day.

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**Author:** ![Amazon\_Seller](https://sellersasksellers.com/user_avatar/sellersasksellers.com/amazon_seller/32/3181_2.png) [@Amazon\_Seller](https://sellersasksellers.com/u/Amazon_Seller)\
**Post date:** [July 2, 2026, 10:12pm UTC](https://sellersasksellers.com/t/new-business-hour-delivery-requirement-for-seller-fulfilled-shipments/7316/55 "2026-07-02T22:12:06Z")

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At least it wasn’t UPS. They delivered my laptop to the wrong apartment. It was signed. They don’t care who signs or where. If it’s signed, they consider it delivered. Luckily, the neighbor was honest.

Nowadays, I wonder if I should have any expensive items signed, because if it’s signed, they might not cover it.

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