# \[Newsweek\] What Is RedNote? Platform Jumps to #1 in App Store as TikTok Ban Looms

**URL:** <https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375>\
**Category:** News for Ecomm Sellers\
**Tags:** social-media, tiktok, social-commerce\
**Created:** [January 13, 2025, 7:14pm UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375 "2025-01-13T19:14:32Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![Tried\_Tested](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tried_tested/32/10_2.png) [@Tried\_Tested](https://sellersasksellers.com/u/Tried_Tested)\
**Post date:** [January 13, 2025, 7:14pm UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375/1 "2025-01-13T19:14:32Z")

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What Is RedNote? Platform Jumps to #1 in App Store as TikTok Ban Looms

([https://www.newsweek.com/rednote-app-tiktok-ban-xiaohongshu-video-2014089](https://www.newsweek.com/rednote-app-tiktok-ban-xiaohongshu-video-2014089))

“RedNote, also known as Xiaohongshu, which translates to “little red book,” is often compared to TikTok due to its focus on short-form video content. RedNote also integrates elements similar to Pinterest, providing users with a mix of video and livestreaming features. The platform allows users to share product reviews, experiences, and lifestyle content, creating a blend of social interaction and online shopping.”

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**Author:** ![Tried\_Tested](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tried_tested/32/10_2.png) [@Tried\_Tested](https://sellersasksellers.com/u/Tried_Tested)\
**Post date:** [January 13, 2025, 7:15pm UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375/2 "2025-01-13T19:15:32Z")

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The name tho 😶

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**Author:** ![Lost\_My\_Marbles](https://sellersasksellers.com/user_avatar/sellersasksellers.com/lost_my_marbles/32/2919_2.png) [@Lost\_My\_Marbles](https://sellersasksellers.com/u/Lost_My_Marbles)\
**Post date:** [January 13, 2025, 7:26pm UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375/3 "2025-01-13T19:26:36Z")

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From bad to worst?

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**Author:** ![Pepper\_Thine\_Angus](https://sellersasksellers.com/user_avatar/sellersasksellers.com/pepper_thine_angus/32/56_2.png) [@Pepper\_Thine\_Angus](https://sellersasksellers.com/u/Pepper_Thine_Angus)\
**Post date:** [January 13, 2025, 7:30pm UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375/4 "2025-01-13T19:30:35Z")

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> [@Tried\_Tested](#):
>
> also known as Xiaohongshu

 ![gesundheit](https://sellersasksellers.com/uploads/default/original/2X/3/34a4e11af0eaffd3840f2ea1faf117a90bd904d2.jpeg)

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**Author:** ![TEXASEXILEBOOKS](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/t/839c29/32.png) [@TEXASEXILEBOOKS](https://sellersasksellers.com/u/TEXASEXILEBOOKS)\
**Post date:** [January 13, 2025, 9:20pm UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375/5 "2025-01-13T21:20:59Z")

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Do Americans never learn?

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**Author:** ![dwat0870](https://sellersasksellers.com/user_avatar/sellersasksellers.com/dwat0870/32/5233_2.png) [@dwat0870](https://sellersasksellers.com/u/dwat0870)\
**Post date:** [January 13, 2025, 10:56pm UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375/6 "2025-01-13T22:56:39Z")

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> [@Tried\_Tested](#):
>
> “RedNote, also known as Xiaohongshu, which translates to “little red book,” is often compared to TikTok

So, let me get this straight –

TikTok is likely going to be banned " [due to ownership issues](https://www.newsweek.com/tiktok-ban-2025-supreme-court-2012881)" due to concerns that the CCP could use TikTok for espionage.

As a result, it appears that ANOTHER Chinese software company will gain traction with the same people that have been using TikTok, right?

I’m with @TEXASEXILEBOOKS on this one. Has NO ONE ever heard of George Santayana?

Or, for a less philosophical version, what Zig Ziglar taught at many of his seminars –

If you keep doing what you been doing, you’re going to keep getting what you been getting.

The dumbing down of society accelerates…

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**Author:** ![joebcrafts](https://sellersasksellers.com/user_avatar/sellersasksellers.com/joebcrafts/32/488_2.png) [@joebcrafts](https://sellersasksellers.com/u/joebcrafts)\
**Post date:** [January 13, 2025, 11:22pm UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375/7 "2025-01-13T23:22:33Z")

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Dopamine is powerful.

 ![image](https://sellersasksellers.com/uploads/default/original/2X/2/2fa8338da136e1e0c9946cc3eb0f455a456b32b4.png) ![image](https://sellersasksellers.com/uploads/default/original/2X/b/b8fd3e682b9823586af57b3f41ed0d1b5eb4cc50.png)

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**Author:** ![HobbesIsMyTiger](https://sellersasksellers.com/user_avatar/sellersasksellers.com/hobbesismytiger/32/8000_2.png) [@HobbesIsMyTiger](https://sellersasksellers.com/u/HobbesIsMyTiger)\
**Post date:** [January 14, 2025, 12:45am UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375/8 "2025-01-14T00:45:20Z")

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There are many foreign owned apps based in countries with little or no legal privacy protections whose use could/would endanger the privacy and data of its users. The focus on TikTok is due to its size and pervasiveness, as well as its targeting of and widespread use by children.

If another app gains the scope and pervasiveness as TikTok there might be another groundswell of political will to do something about it, but until that happens there will not be any sweeping legislation banning all apps from countries that don’t meet our (arguably inadequate) privacy standards.

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**Author:** ![UserID](https://sellersasksellers.com/user_avatar/sellersasksellers.com/userid/32/6499_2.png) [@UserID](https://sellersasksellers.com/u/UserID)\
**Post date:** [January 14, 2025, 1:31am UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375/9 "2025-01-14T01:31:37Z")

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John Oliver did a pretty good episode on this recently. Some good points on both sides made.

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**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\
**Post date:** [January 14, 2025, 5:08am UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375/10 "2025-01-14T05:08:28Z")

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> _Launched in 2013, RedNote has rapidly grown to become one of [China’s](https://www.newsweek.com/topic/china) fastest-growing social platforms, valued at over $3 billion. It enables users to discover, research and purchase products directly through the app. RedNote’s interface and e-commerce integration have contributed to its appeal, allowing users to explore content from fashion and beauty tips to travel and personal experiences._

🤔 No matter what, ecommerce sellers who are comfortable on TikTok might also want to explore opportunities RedNote–or at least research it.

For me, personally and professionally, I’m not on TikTok and have never heard of RedNote.

_Why yes, I am old, why do you ask? 😅_

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**Author:** ![Lost\_My\_Marbles](https://sellersasksellers.com/user_avatar/sellersasksellers.com/lost_my_marbles/32/2919_2.png) [@Lost\_My\_Marbles](https://sellersasksellers.com/u/Lost_My_Marbles)\
**Post date:** [January 14, 2025, 2:23pm UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375/11 "2025-01-14T14:23:47Z")

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> [@papy](#):
>
> _Why yes, I am old, why do you ask? 😅_

Sticks and stones may break my bones but two sticks will always create my fire.

> **...**
>
> … the big bang generation rule the basic world

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**Author:** ![Picks\_by\_Nisha](https://sellersasksellers.com/user_avatar/sellersasksellers.com/picks_by_nisha/32/1367_2.png) [@Picks\_by\_Nisha](https://sellersasksellers.com/u/Picks_by_Nisha)\
**Post date:** [January 14, 2025, 8:47pm UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375/12 "2025-01-14T20:47:44Z")

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> [@TEXASEXILEBOOKS](#):
>
> Do Americans never learn?

The thing to realize is that the typical user of TikTok or similar platforms is not in the least bit concerned about the things that are behind the ban on those platforms. They just want to get their videos out, and are not concerned so much about strict privacy or national security.

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**Author:** ![Tried\_Tested](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tried_tested/32/10_2.png) [@Tried\_Tested](https://sellersasksellers.com/u/Tried_Tested)\
**Post date:** [January 14, 2025, 9:32pm UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375/13 "2025-01-14T21:32:14Z")

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There is a lot to unpack here which is outside the scope of this forum. I think if there was a Venn Diagram of vested interests and absolutes you would see at every corner the same thematic approach in every group/category/identity marker - as much as we talk about saving the earth - none of us consume any less or very few of us do. As much as we currently talk about carbon emissions, our origins in industrialization have been a major contributing factor in this regard and now we’re trying to impose limits on industrialization elsewhere. Of course, all this is tied into multiple tiers of complication. And it doesn’t really matter which side of the argument one falls on - the thematic impulse is the same. I’m just as much a hypocrite as much as the next guy or next tiktok user - just very differently - and perhaps that is difference maker but that is another argument.

2.9 cents post inflation  
T\_T

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**Author:** ![Uncle\_Leroy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/uncle_leroy/32/10810_2.png) [@Uncle\_Leroy](https://sellersasksellers.com/u/Uncle_Leroy)\
**Post date:** [January 16, 2025, 1:05am UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375/14 "2025-01-16T01:05:48Z")

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> [@TEXASEXILEBOOKS](#):
>
> Do Americans never learn?

No. I’ll leave it at that before I get myself banned from here.

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**Author:** ![Tried\_Tested](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tried_tested/32/10_2.png) [@Tried\_Tested](https://sellersasksellers.com/u/Tried_Tested)\
**Post date:** [January 16, 2025, 5:29am UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375/15 "2025-01-16T05:29:39Z")

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1. I guess we find out by next week what’ll happen.

2. Tiktok deadline to divest is the 19th

3. Incumbent takes office on the 20th (MLK/Inaugration?)

4. Even if the President issues and executive order delaying the ban - its a Congressional law with overwhelming bi-partisan support which can’t be overturned?

TBD

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**Author:** ![Dogtamer](https://sellersasksellers.com/user_avatar/sellersasksellers.com/dogtamer/32/4766_2.png) [@Dogtamer](https://sellersasksellers.com/u/Dogtamer)\
**Post date:** [January 16, 2025, 6:33am UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375/17 "2025-01-16T06:33:17Z")

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> [@Tried\_Tested](#):
>
> …
> 
> 1. I guess we find out by next week what’ll happen.  
> …

On my own part, I’ll be (pleasantly) surprised if we learn Tik Tok’s ultimate fate in the U.S. marketspace - despite the pending offers on the table from certain deep-pocketed America-domiciled investors for an acquisition _ **sans** _ access to control of its current algorithm(s) - in such a short, expedient fashion, because:

We The People have seen this movie a time, or two, or more before (citational references available upon request).

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**Author:** ![VitRhea](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/v/d07c76/32.png) [@VitRhea](https://sellersasksellers.com/u/VitRhea)\
**Post date:** [January 16, 2025, 5:01pm UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375/18 "2025-01-16T17:01:40Z")

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> [@Tried\_Tested](#):
>
> Incumbent

Semantically, in this situation I don’t think incoming is incumbent since incoming had a period of not holding the office.

As it stands, users trading one predatory-algorithm short-form-video social media site held by the Chinese for a different (possibly?) predatory-algorithm short-form-video social media held by the Chinese is a shell game and a matter of time before research turns to that instead.

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**Author:** ![HobbesIsMyTiger](https://sellersasksellers.com/user_avatar/sellersasksellers.com/hobbesismytiger/32/8000_2.png) [@HobbesIsMyTiger](https://sellersasksellers.com/u/HobbesIsMyTiger)\
**Post date:** [January 16, 2025, 5:57pm UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375/19 "2025-01-16T17:57:41Z")

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I’ve been reading that TikTokers are moving to RedNote not because they see it is a viable alternative but as a protest, basically saying “I dont care if the Chinese government has access to my data and hooks in my device, don’t take my TikTok!”

Puts a different, not necessarily better, spin on things.

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**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\
**Post date:** [January 16, 2025, 7:07pm UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375/20 "2025-01-16T19:07:47Z")

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Today’s action in the EU might also affect both TikTok’s fate (inside and outside the US) and others:  
[TikTok, 5 other Chinese firms hit by EU privacy complaints | Reuters](https://www.reuters.com/technology/tiktok-5-other-chinese-firms-hit-by-eu-privacy-complaints-2025-01-16/).

> _Noyb said Alibaba’s [(9988.HK), opens new tab](https://www.reuters.com/markets/companies/9988.HK) e-commerce site AliExpress, retailer Shein, TikTok and phone maker Xiaomi admit to sending Europeans’ personal data to China, citing transparency reports and other documents, while retailer Temu and Tencent’s [(0700.HK), opens new tab](https://www.reuters.com/markets/companies/0700.HK) messenger app WeChat transfer data to undisclosed “third countries” likely China._

[https://noyb.eu/en/tiktok-aliexpress-shein-co-surrender-europeans-data-authoritarian-china](https://noyb.eu/en/tiktok-aliexpress-shein-co-surrender-europeans-data-authoritarian-china)

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**Author:** ![Tried\_Tested](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tried_tested/32/10_2.png) [@Tried\_Tested](https://sellersasksellers.com/u/Tried_Tested)\
**Post date:** [January 17, 2025, 12:29am UTC](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375/21 "2025-01-17T00:29:43Z")

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Re-president…hehe

I should’ve said President-elect

[Next page](https://sellersasksellers.com/t/newsweek-what-is-rednote-platform-jumps-to-1-in-app-store-as-tiktok-ban-looms/5375.md?page=2)
