# Planning ahead for 2024 Black Friday and Cyber Week **URL:** \ **Category:** E-commerce Business Management\ **Tags:** q4, bfcm, sales-event\ **Created:** [August 5, 2024, 10:18pm UTC](https://sellersasksellers.com/t/planning-ahead-for-2024-black-friday-and-cyber-week/4510 "2024-08-05T22:18:11Z")\ **Posts on this page:** 7\ **Page:** 1
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [August 5, 2024, 10:18pm UTC](https://sellersasksellers.com/t/planning-ahead-for-2024-black-friday-and-cyber-week/4510/1 "2024-08-05T22:18:11Z")
> [@2023 Amazon Black Friday through Cyber Week](https://sellersasksellers.com/t/2023-amazon-black-friday-through-cyber-week/2732/29): > > Note to self - Get everything ready in August and ship everything in early Sept next year. I bookmarked this tip from @ASV_Vites to revisit in August 2024…is this still the best plan for BFCM2024? What about non-Amazon sales channels? How are you planning ahead for your business? ---
**Author:** ![lake](https://sellersasksellers.com/user_avatar/sellersasksellers.com/lake/32/66_2.png) [@lake](https://sellersasksellers.com/u/lake)\ **Post date:** [August 6, 2024, 4:09am UTC](https://sellersasksellers.com/t/planning-ahead-for-2024-black-friday-and-cyber-week/4510/2 "2024-08-06T04:09:41Z")
I would normally support that advice, but I would feel even less confident inventory planning and ordering for the coming holiday season. I’d like to hear if anyone feels confident in forecasting, we know that major corporations have waffling on their guidances this earnings season. ---
**Author:** ![CelticMink](https://sellersasksellers.com/user_avatar/sellersasksellers.com/celticmink/32/5100_2.png) [@CelticMink](https://sellersasksellers.com/u/CelticMink)\ **Post date:** [August 7, 2024, 12:51am UTC](https://sellersasksellers.com/t/planning-ahead-for-2024-black-friday-and-cyber-week/4510/3 "2024-08-07T00:51:15Z")
I have a homemade formula for forecasting, it works pretty well. I’m predicting a bad Xmas (for me). I won’t extend my prediction to others. ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [August 7, 2024, 8:30pm UTC](https://sellersasksellers.com/t/planning-ahead-for-2024-black-friday-and-cyber-week/4510/4 "2024-08-07T20:30:37Z")
> [@](#): > > _Last year, global searches for “black friday” started climbing [as early as October](https://trends.google.com/trends/explore?date=2023-08-23%202024-01-23&q=black%20friday&hl=en-US). What’s more, the majority (58%) of consumers themselves said in early October 2023 that they would think about what they wanted to shop for during major sales days ahead of time.3 This is why you should promote your services and products early, even if actual conversions won’t happen until a later time._ > … > _This is particularly critical in 2024, as **Black Friday will happen five days later than last year, giving people less time to complete their holiday shopping** during peak season._ > **[Turn holiday “sales days” into a sales season - Think with Google](https://business.google.com/us/think/consumer-insights/holiday-sales-day-season/)** > > Google’s Official Digital Marketing Publication. Turn the holiday “sales day” into a sales season with these holiday marketing strategy tips. ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [December 7, 2024, 9:18pm UTC](https://sellersasksellers.com/t/planning-ahead-for-2024-black-friday-and-cyber-week/4510/5 "2024-12-07T21:18:01Z")
> **[Amazon’s Black Friday Week and Cyber Monday deal event was its biggest...](https://www.aboutamazon.com/news/retail/black-friday-sales-results-amazon-online-shopping)** > > Customers saved billions while shopping some of Amazon’s biggest deals of the holiday season during its 12 days of deals from November 21 through Cyber Monday. - > _Amazon announced that its Black Friday Week and Cyber Monday holiday shopping event—from November 21 through December 2—was its biggest ever compared to the same 12-day period ending on Cyber Monday in prior years._ - > _More than 60% of sales in Amazon’s store during the event were from independent sellers_ - > _A new [independent study](https://www.profitero.com/press-releases/amazon-still-leads-target-gains-ground-ahead-of-holidays-0) by ecommerce analytics firm Profitero found that [Amazon had the lowest prices](https://www.aboutamazon.com/news/retail/amazon-lowest-priced-us-retailer-profitero-study) entering the holiday season, on average 14% lower, compared to other leading retailers in the U.S. for the eighth year in a row._ ---
**Author:** ![Dogtamer](https://sellersasksellers.com/user_avatar/sellersasksellers.com/dogtamer/32/4766_2.png) [@Dogtamer](https://sellersasksellers.com/u/Dogtamer)\ **Post date:** [June 21, 2025, 8:20pm UTC](https://sellersasksellers.com/t/planning-ahead-for-2024-black-friday-and-cyber-week/4510/6 "2025-06-21T20:20:41Z")
As 2025’s next Prime Day(s) loom ever closer, I’m gonna bump this thread both for comparison’s sake, and to keep it from suffering the same default timeout which befell the below-linked thread last month: [https://test.sellersasksellers.com/t/an-sas-calendar-of-sales-events-for-ecommerce/2555](https://test.sellersasksellers.com/t/an-sas-calendar-of-sales-events-for-ecommerce/2555) ---
**Author:** ![Lost\_My\_Marbles](https://sellersasksellers.com/user_avatar/sellersasksellers.com/lost_my_marbles/32/2919_2.png) [@Lost\_My\_Marbles](https://sellersasksellers.com/u/Lost_My_Marbles)\ **Post date:** [June 21, 2025, 9:37pm UTC](https://sellersasksellers.com/t/planning-ahead-for-2024-black-friday-and-cyber-week/4510/7 "2025-06-21T21:37:38Z")
> [@Dogtamer](#): > > [https://test.sellersasksellers.com/t/an-sas-calendar-of-sales-events-for-ecommerce/2555](https://test.sellersasksellers.com/t/an-sas-calendar-of-sales-events-for-ecommerce/2555) We opened it back up for you …