# Please help! Amazon wants to remove all my brand listings :-( **URL:** \ **Category:** Brand Registry\ **Tags:** user-permissions, deactivated-listings, bots-gone-wild\ **Created:** [October 16, 2026, 3:35pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640 "2026-10-16T15:35:05Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![HumbleWarrior](https://sellersasksellers.com/user_avatar/sellersasksellers.com/humblewarrior/32/4020_2.png) [@HumbleWarrior](https://sellersasksellers.com/u/HumbleWarrior)\ **Post date:** [October 16, 2026, 3:35pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640/1 "2026-10-16T15:35:05Z")
I just received this email from Amazon (see below). I only sell my own brands. I don’t sell other people brands. I created all listings myself. I don’t sell on other people listings. I haven’t created a new listing since around 2022. All of my brand listings are at least 4 years old. Some are older. ![55777](https://sellersasksellers.com/uploads/default/original/3X/3/5/35780e3652b4716afd33408e2bd725d1c45c6964.jpeg) _**[mod edit: PII removed, image replaced]**_ I asked Gemini and checked to make sure that my roll is a Brand Representative. ![image](https://sellersasksellers.com/uploads/default/original/3X/a/3/a39df22c1affec1b31eb36941a048fcf4a0f37be.png) Gemini concluded that since I’m a Brand Representative, this must be a glitch in Amazon bot. It recommended me to contact seller support to fix this. It even gave me a small piece of text to show seller support: “We received an NWD removal notice for [my brand] effective 2026-10-28. Our account ([my LLC company]) is already assigned as an Active Brand Representative for [my brand]. Please whitelist our account and clear the erroneous NWD listing block.” AI is very useful but could be wrong sometimes. Therefore I would like to check with you guys if contacting seller support is the correct way to solve this problem. Please help. Thank you. ---
**Author:** ![VitRhea](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/v/d07c76/32.png) [@VitRhea](https://sellersasksellers.com/u/VitRhea)\ **Post date:** [October 16, 2026, 3:40pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640/2 "2026-10-16T15:40:17Z")
I think you missed a brand redaction at the end of the first paragraph of the email, @HumbleWarrior . ---
**Author:** ![Dogtamer](https://sellersasksellers.com/user_avatar/sellersasksellers.com/dogtamer/32/4766_2.png) [@Dogtamer](https://sellersasksellers.com/u/Dogtamer)\ **Post date:** [October 16, 2026, 3:56pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640/3 "2026-10-16T15:56:01Z")
> [@HumbleWarrior](#): > > I just received this email from Amazon (see below). > … This has been a hot topic over in the NSFE for several days now: [https://sellercentral.amazon.com/seller-forums/discussions/t/30629637-0955-4060-b58e-092129c02394](https://sellercentral.amazon.com/seller-forums/discussions/t/30629637-0955-4060-b58e-092129c02394) [https://sellercentral.amazon.com/seller-forums/discussions/t/f80f44ee-3f4c-4782-b2ca-1100a18af238](https://sellercentral.amazon.com/seller-forums/discussions/t/f80f44ee-3f4c-4782-b2ca-1100a18af238) [https://sellercentral.amazon.com/seller-forums/discussions/t/7a9a3733-2e68-49be-a533-dcbeea293fb5](https://sellercentral.amazon.com/seller-forums/discussions/t/7a9a3733-2e68-49be-a533-dcbeea293fb5) [https://sellercentral.amazon.com/seller-forums/discussions/t/c6014f6f-8128-4294-a31e-f73791df149d](https://sellercentral.amazon.com/seller-forums/discussions/t/c6014f6f-8128-4294-a31e-f73791df149d) [https://sellercentral.amazon.com/seller-forums/discussions/t/56ed9f10-95a1-4db5-9ef2-63feceea0635](https://sellercentral.amazon.com/seller-forums/discussions/t/56ed9f10-95a1-4db5-9ef2-63feceea0635) [https://sellercentral.amazon.com/seller-forums/discussions/t/fa0075b9-d62b-4bd5-bcf5-ecf02d064b19](https://sellercentral.amazon.com/seller-forums/discussions/t/fa0075b9-d62b-4bd5-bcf5-ecf02d064b19) A consensus seems to be developing that not only is the message poorly worded, but has also been sent in error to Brand Owners - some sellers have reported being told that by Seller Support, Brand Registry Support, or both. FWIW, we have not ourselves received this, and we have multiple brands. ---
**Author:** ![system](https://sellersasksellers.com/uploads/default/original/2X/a/a4c9a465996187fefc1926a322b0daaa0b4ea9d8.png) [@system](https://sellersasksellers.com/u/system)\ **Post date:** [October 16, 2026, 3:58pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640/4 "2026-10-16T15:58:49Z")
---
**Author:** ![HumbleWarrior](https://sellersasksellers.com/user_avatar/sellersasksellers.com/humblewarrior/32/4020_2.png) [@HumbleWarrior](https://sellersasksellers.com/u/HumbleWarrior)\ **Post date:** [October 16, 2026, 3:59pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640/5 "2026-10-16T15:59:24Z")
Thank you. I cannot remove/modify the image ☹ ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [October 16, 2026, 4:02pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640/6 "2026-10-16T16:02:37Z")
Hi @HumbleWarrior , ~~please redact the image where @VitRhea noted a missed brand name, and edit your post to add the updated image~~. We will then un-hide the topic. It’s important! Thank you! * * * ETA: I’ll fix it! * * * ETA2: image fixed and topic unhidden 😄 ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [October 16, 2026, 4:07pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640/7 "2026-10-16T16:07:29Z")
---
**Author:** ![HumbleWarrior](https://sellersasksellers.com/user_avatar/sellersasksellers.com/humblewarrior/32/4020_2.png) [@HumbleWarrior](https://sellersasksellers.com/u/HumbleWarrior)\ **Post date:** [October 16, 2026, 4:11pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640/8 "2026-10-16T16:11:01Z")
Thank you! @papy ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [October 16, 2026, 4:18pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640/9 "2026-10-16T16:18:16Z")
@HumbleWarrior have you checked your account roles in Seller Central, as suggested by this NSFE user? 🤔 [https://sellercentral.amazon.com/seller-forums/discussions/t/30629637-0955-4060-b58e-092129c02394?postId=b13cd1c0-d678-45f8-bebf-147a96f30419](https://sellercentral.amazon.com/seller-forums/discussions/t/30629637-0955-4060-b58e-092129c02394?postId=b13cd1c0-d678-45f8-bebf-147a96f30419) > _First check your Brand Registry user/role permissions and confirm that the exact Seller Central account being used to sell is connected to the brand with the Brand Representative role._ It sounds like you might be Brand Administrator but possibly also need to be the Brand Representative. Or is that too easy and reasonable of a solution for an Amazon glitch? 😅 * * * > [@Dogtamer](#): > > FWIW, we have not ourselves received this, and we have multiple brands. 🤫 Do your brands already have a user in the Brand Representative role? And if this possible cause has already been investigated on the NSFE, just tell me. ---
**Author:** ![Dogtamer](https://sellersasksellers.com/user_avatar/sellersasksellers.com/dogtamer/32/4766_2.png) [@Dogtamer](https://sellersasksellers.com/u/Dogtamer)\ **Post date:** [October 16, 2026, 4:43pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640/10 "2026-10-16T16:43:04Z")
> [@papy](#): > > 🤫 Do your brands already have a user in the Brand Representative role? Yes; when Amazon first rolled out Selling Roles some years back, it was automatically assigned to the Brand Owners. That’s what Amazon said would happen, & it worked smoothly for us - but it must be admitted that I’ve seen more than a few reports over the years that the same wasn’t true for some other long-time members of Brand Registry. ---
**Author:** ![VitRhea](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/v/d07c76/32.png) [@VitRhea](https://sellersasksellers.com/u/VitRhea)\ **Post date:** [October 16, 2026, 5:00pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640/11 "2026-10-16T17:00:36Z")
Sorry to say that all I’ve got to contribute is my weirdo proofreading self, don’t have anything Amazon-specific here. ---
**Author:** ![VTR](https://sellersasksellers.com/user_avatar/sellersasksellers.com/vtr/32/14279_2.png) [@VTR](https://sellersasksellers.com/u/VTR)\ **Post date:** [October 16, 2026, 5:11pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640/12 "2026-10-16T17:11:29Z")
Have you done any infringement claims against others recently? We got a message like yours years ago when we IP claimed a listing from a China seller on brand registry and we got the message our listing would be removed and nothing happened. Not sure if apples or oranges with your issue, but Amazon has been known to send bogus information. We are the rights owner of our brands also and its the same as yours with “brand representative” ![image](https://sellersasksellers.com/uploads/default/original/3X/9/8/98010541e81af23af7c0839fd4bfae230da3fee1.png) ![image](https://sellersasksellers.com/uploads/default/original/3X/0/e/0eccc63c90680ada91f5bb67fd183bb9e6c96b85.png) ---
**Author:** ![Amazon\_Seller](https://sellersasksellers.com/user_avatar/sellersasksellers.com/amazon_seller/32/3181_2.png) [@Amazon\_Seller](https://sellersasksellers.com/u/Amazon_Seller)\ **Post date:** [October 16, 2026, 5:23pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640/13 "2026-10-16T17:23:09Z")
I think this is your answer: [Brand owner blocked from selling own brand](https://sellercentral.amazon.com/seller-forums/discussions/t/30629637-0955-4060-b58e-092129c02394?postId=b13cd1c0-d678-45f8-bebf-147a96f30419) ![image](https://sellersasksellers.com/uploads/default/original/3X/0/1/013b6329c99cf4e263faf35f50b9747aa03f8845.png) **If you are the Brand Owner, the trademark is properly enrolled in Brand Registry, and your Seller Central account has the Brand Representative role** for that brand, you should still be authorized to sell it. This wording is buried in the email you posted from Amazon. ---
**Author:** ![VTR](https://sellersasksellers.com/user_avatar/sellersasksellers.com/vtr/32/14279_2.png) [@VTR](https://sellersasksellers.com/u/VTR)\ **Post date:** [October 16, 2026, 5:37pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640/14 "2026-10-16T17:37:09Z")
> [@Amazon\_Seller](#): > > should I wish Amazon would us the word “shall” instead of “should” being the IQ of many support agents is below room temperature. ---
**Author:** ![VTR](https://sellersasksellers.com/user_avatar/sellersasksellers.com/vtr/32/14279_2.png) [@VTR](https://sellersasksellers.com/u/VTR)\ **Post date:** [October 16, 2026, 6:01pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640/15 "2026-10-16T18:01:11Z")
You know there is a problem when many of the forum posts on the topic go unanswered for days. ---
**Author:** ![HumbleWarrior](https://sellersasksellers.com/user_avatar/sellersasksellers.com/humblewarrior/32/4020_2.png) [@HumbleWarrior](https://sellersasksellers.com/u/HumbleWarrior)\ **Post date:** [October 16, 2026, 6:06pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640/16 "2026-10-16T18:06:15Z")
> [@papy](#): > > @HumbleWarrior have you checked your account roles in Seller Central, as suggested by this NSFE user? Thank you for checking on this. Yes my account is connected to my brand (see the screenshot below). ![image](https://sellersasksellers.com/uploads/default/original/3X/f/d/fdbcc7f9820077f006fecba233754789b8287d6d.png) > [@papy](#): > > It sounds like you might be Brand Administrator but possibly also need to be the Brand Representative. Frankly I’m confusing about the terminology as well. According to this screen, I’m a Brand Representative (see below). Since I could add users, I assume that I’m also a brand admin? ![image](https://sellersasksellers.com/uploads/default/original/3X/0/a/0a6eac71eae18f018727bdc06751b320550869b0.jpeg) ---
**Author:** ![HumbleWarrior](https://sellersasksellers.com/user_avatar/sellersasksellers.com/humblewarrior/32/4020_2.png) [@HumbleWarrior](https://sellersasksellers.com/u/HumbleWarrior)\ **Post date:** [October 16, 2026, 6:10pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640/17 "2026-10-16T18:10:07Z")
> [@Dogtamer](#): > > This has been a hot topic over in the NSFE for several days now: Dogtamer, thank you for many links! I’ve read them all. It took a while but I felt much better. It seems to be a bot gone wild indeed. However as other posters wrote, we can’t know for sure whether the same bot would go wild again and remove our listings in the next 2 weeks 😬 Luckily there were a handful of people in those threads that had their deadlines a few days before mine. I’ll be monitoring them to see if their listings get removed when their deadlines arrive. ---
**Author:** ![HumbleWarrior](https://sellersasksellers.com/user_avatar/sellersasksellers.com/humblewarrior/32/4020_2.png) [@HumbleWarrior](https://sellersasksellers.com/u/HumbleWarrior)\ **Post date:** [October 16, 2026, 6:13pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640/18 "2026-10-16T18:13:12Z")
> [@VitRhea](#): > > Sorry to say that all I’ve got to contribute is my weirdo proofreading self You actually saved the day 😃 If you call that “weirdo proofreading”, I should call myself stupido proofreading for missing that one spot. ---
**Author:** ![HumbleWarrior](https://sellersasksellers.com/user_avatar/sellersasksellers.com/humblewarrior/32/4020_2.png) [@HumbleWarrior](https://sellersasksellers.com/u/HumbleWarrior)\ **Post date:** [October 16, 2026, 6:21pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640/19 "2026-10-16T18:21:01Z")
> [@VTR](#): > > Have you done any infringement claims against others recently? Thanks for sharing your experience. No, I’ve never initiated any infringement claims. The closest one was about 5 years ago when another seller filed an IP infringement against me. That was the only infringement related incident that I have. ---
**Author:** ![HumbleWarrior](https://sellersasksellers.com/user_avatar/sellersasksellers.com/humblewarrior/32/4020_2.png) [@HumbleWarrior](https://sellersasksellers.com/u/HumbleWarrior)\ **Post date:** [October 16, 2026, 6:27pm UTC](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640/20 "2026-10-16T18:27:10Z")
> [@Amazon\_Seller](#): > > This wording is buried in the email you posted from Amazon. Yes, it seems to be a poorly worded email as dogtamer stated. Since the survival of our business depends on the Amazon overlord, many sellers (me included) assume the worst and try to figure out ways to resolve the issues. I hope it’s really a poorly worded email. We’ll know for sure in 2 weeks from now whether Amazon removes inventories of sellers who got this email a few days before me. [Next page](https://sellersasksellers.com/t/please-help-amazon-wants-to-remove-all-my-brand-listings/7640.md?page=2)