Amazon Prime Day 2025 returns July 8–11
Amazon’s 11th Prime Day event starts July 8 at 12:01 a.m. PDT and runs through July 11, spanning four days for the first time ever. Prime members will get exclusive access to millions of deals with big discounts on brands like Away, LuxClub, Ring, and more. Some of the best deals will go live at 12 p.m. PDT each day, and new deals will drop as often as every five minutes during select times throughout the event.
New this year, Amazon introduces “Today’s Big Deals”—themed daily deal drops featuring some of the most exciting deals of the event, exclusive to Prime members. Members can enjoy deep discounts across top brands like Samsung, Kiehl’s, and Levi’s. These special offers launch daily at midnight PDT and remain available for a limited time, while supplies last. Members can also check back frequently to discover incredible savings with deals dropping as often as every five minutes during select periods throughout the event.