# Prime Day comes earlier this year? **URL:** \ **Category:** Selling on Amazon\ **Tags:** primeday, sales-event, q2\ **Created:** [March 16, 2026, 6:20pm UTC](https://sellersasksellers.com/t/prime-day-comes-earlier-this-year/7037 "2026-03-16T18:20:36Z")\ **Posts on this page:** 1\ **Showing post:** 11
**Author:** ![Dogtamer](https://sellersasksellers.com/user_avatar/sellersasksellers.com/dogtamer/32/4766_2.png) [@Dogtamer](https://sellersasksellers.com/u/Dogtamer)\ **Post date:** [March 18, 2026, 11:07pm UTC](https://sellersasksellers.com/t/prime-day-comes-earlier-this-year/7037/11 "2026-03-18T23:07:42Z")
> [@ASV\_Vites](#): > > Amazon is pretty much excluding 3P sellers from participating. Sure, you can set up PEDs for the event, but it looks like nothing special to the consumer. Yepper, at least for US-domiciled sellers, if the presently-available evidence I’ve thus far seen on the topic is to be believed; complaints about being locked out from submitting various deal types _have_ ramped up rather sharply, in a variety of seller-discussion venues, since the 031626 News Headline [“Clear excess inventory with Big Spring Sale 2026” (link, Seller Central)](https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUVVQSzlHQktZM1dWRjVN). It’s of course possible that Amazon is still ironing out various kinks, and we of course are unlikely to know for sure for some time, but I think that a recent change made to the SHC’s ‘main’ published-policy page [“Amazon Deals” (link)](https://sellercentral.amazon.com/help/hub/reference/202111490) may well offer a “reading-between-the-lines” glimpse into exactly _which_ deep-pocketed & notoriously-spendthrift sellers Amazon intends to target this year. (n.b. - there currently exist two same-titled versions of that page, as was mentioned in [this 031726 SAS post [link]](https://sellersasksellers.com/t/training-the-nsfe-mods/3545/334), where I’ve reproduced the Message Body of a badly-bollixed Amazon-created Case ID, dispatched @ 5:42 AM EDT on St. Paddy’s Day by an SAS Core operative using [rbs-valid-list-price@amazon.com](mailto:rbs-valid-list-price@amazon.com) as a Send-From & Reply-To email address, and which would seem to obviously be part & parcel of this initiative) For the past few years, the ‘Seller eligibility’ section of that ‘main’ SHC page reflected just what it did the last time I recorded it on 120825: > [@](#): > > … > To be eligible for deals, you must be a professional seller with an overall rating of at least 4.0-stars. > … As of 031626, that sentence has been altered to this: > [@](#): > > … > To be eligible for deals, you must be a professional seller with an overall rating of at least 3.5-stars. > … I think we’ve seen this movie before. Don’t recall it winning an Oscar. --- _[View the full topic](https://sellersasksellers.com/t/prime-day-comes-earlier-this-year/7037)._