# \[PYMNTS\] Cart.com Acquires Amify to Expand Amazon Marketplace Offerings

**URL:** <https://sellersasksellers.com/t/pymnts-cart-com-acquires-amify-to-expand-amazon-marketplace-offerings/3784>\
**Category:** News for Ecomm Sellers\
**Tags:** brand-awareness, third-party-app, multichannel\
**Created:** [April 3, 2024, 2:15pm UTC](https://sellersasksellers.com/t/pymnts-cart-com-acquires-amify-to-expand-amazon-marketplace-offerings/3784 "2024-04-03T14:15:34Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![Pepper\_Thine\_Angus](https://sellersasksellers.com/user_avatar/sellersasksellers.com/pepper_thine_angus/32/56_2.png) [@Pepper\_Thine\_Angus](https://sellersasksellers.com/u/Pepper_Thine_Angus)\
**Post date:** [April 3, 2024, 2:15pm UTC](https://sellersasksellers.com/t/pymnts-cart-com-acquires-amify-to-expand-amazon-marketplace-offerings/3784/1 "2024-04-03T14:15:34Z")

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# [Cart.com](http://Cart.com) Acquires Amify to Expand Amazon Marketplace Offerings

> **[Cart.com Acquires Amify to Expand Amazon Marketplace Offerings | PYMNTS.com](https://www.pymnts.com/acquisitions/2024/cart-com-acquires-amify-to-expand-amazon-marketplace-offerings/)**
>
> Unified commerce firm Cart.com has acquired Amify to expand its Amazon Marketplace services offering. Amify, which made a name for itself as the

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**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\
**Post date:** [April 3, 2024, 9:28pm UTC](https://sellersasksellers.com/t/pymnts-cart-com-acquires-amify-to-expand-amazon-marketplace-offerings/3784/2 "2024-04-03T21:28:07Z")

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Interesting…accurate???

> [@](#):
>
> _“It’s getting harder and harder for [smaller sellers](https://www.pymnts.com/news/ecommerce/2024/specialization-key-to-brands-success-on-amazons-competitive-marketplace/) to get into the market and find their way and find niches they can win in. … For brands to compete right now they need to be very, very specialized about what they do,” Peled said._
> 
> _[Jaron Seijffers](https://il.linkedin.com/in/jaron-seijffers), Noogata’s director of product management, added that it is “getting more difficult to survive on Amazon” for sellers that have not clearly established their brands._
> 
> _“If you don’t know how to create some brand awareness even off Amazon, you’re really going to have a difficult time making positive ROI on the Amazon platform,” Seijffers said._

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**Author:** ![Pepper\_Thine\_Angus](https://sellersasksellers.com/user_avatar/sellersasksellers.com/pepper_thine_angus/32/56_2.png) [@Pepper\_Thine\_Angus](https://sellersasksellers.com/u/Pepper_Thine_Angus)\
**Post date:** [April 3, 2024, 9:29pm UTC](https://sellersasksellers.com/t/pymnts-cart-com-acquires-amify-to-expand-amazon-marketplace-offerings/3784/3 "2024-04-03T21:29:41Z")

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> [@papy](#):
>
> “If you don’t know how to create some brand awareness even off Amazon, you’re really going to have a difficult time making positive ROI on the Amazon platform,” Seijffers said.

Oh I agree with that part! If you have no clue how to market your item, don’t think throwing boatloads of money at Amazon PPC will work

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**Author:** ![system](https://sellersasksellers.com/uploads/default/original/2X/a/a4c9a465996187fefc1926a322b0daaa0b4ea9d8.png) [@system](https://sellersasksellers.com/u/system)\
**Post date:** [July 2, 2024, 9:30pm UTC](https://sellersasksellers.com/t/pymnts-cart-com-acquires-amify-to-expand-amazon-marketplace-offerings/3784/4 "2024-07-02T21:30:03Z")

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