# Retail Dive | Walmart enlists Sam’s Club in latest challenge to Amazon Prime

**URL:** <https://sellersasksellers.com/t/retail-dive-walmart-enlists-sam-s-club-in-latest-challenge-to-amazon-prime/7659>\
**Category:** News for Ecomm Sellers\
**Tags:** walmart, amazon-prime, ecommerce\
**Created:** [October 20, 2026, 4:59pm UTC](https://sellersasksellers.com/t/retail-dive-walmart-enlists-sam-s-club-in-latest-challenge-to-amazon-prime/7659 "2026-10-20T16:59:28Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![dwat0870](https://sellersasksellers.com/user_avatar/sellersasksellers.com/dwat0870/32/5233_2.png) [@dwat0870](https://sellersasksellers.com/u/dwat0870)\
**Post date:** [October 20, 2026, 4:59pm UTC](https://sellersasksellers.com/t/retail-dive-walmart-enlists-sam-s-club-in-latest-challenge-to-amazon-prime/7659/1 "2026-10-20T16:59:28Z")

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Not sure where to put this, but since I got the email this morning from Sam’s Club and an email later from Retail Dive, this seems like a place to start –

WALMART is firing a shot!!

I have the Sam’s Club Plus membership since it saves a bunch of money on certain prescriptions that come with old age and prostate surgery…

“The retail giant has bundled its Walmart+ and Sam’s Club Plus memberships for a savings of nearly $100, which could appeal to stressed-out consumers.”

[https://www.retaildive.com/news/walmart-sams-club-membership-challenge-to-amazon-prime/833447/](https://www.retaildive.com/news/walmart-sams-club-membership-challenge-to-amazon-prime/833447/)

““This is a direct shot at Prime,” Brett Rose, founder and CEO at wholesale distributor United National Consumer Suppliers, said by email.”

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**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\
**Post date:** [October 21, 2026, 5:21pm UTC](https://sellersasksellers.com/t/retail-dive-walmart-enlists-sam-s-club-in-latest-challenge-to-amazon-prime/7659/2 "2026-10-21T17:21:42Z")

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The streaming service and gas discounts will be very attractive to consumers at all income levels.

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**Author:** ![Lost\_My\_Marbles](https://sellersasksellers.com/user_avatar/sellersasksellers.com/lost_my_marbles/32/2919_2.png) [@Lost\_My\_Marbles](https://sellersasksellers.com/u/Lost_My_Marbles)\
**Post date:** [October 21, 2026, 6:24pm UTC](https://sellersasksellers.com/t/retail-dive-walmart-enlists-sam-s-club-in-latest-challenge-to-amazon-prime/7659/3 "2026-10-21T18:24:41Z")

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We got the email this morning also …

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**Author:** ![Tvoi](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tvoi/32/13531_2.png) [@Tvoi](https://sellersasksellers.com/u/Tvoi)\
**Post date:** [October 21, 2026, 7:37pm UTC](https://sellersasksellers.com/t/retail-dive-walmart-enlists-sam-s-club-in-latest-challenge-to-amazon-prime/7659/4 "2026-10-21T19:37:00Z")

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Yup, combined my memberships for about $100 savings. Not sure what this will really do for my bottom line for a whole year, but I guess we’ll see.