I am just trying to tune it out 
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Had I my druthers, I’d do the same - but as I remain rather trepid about Amazon’s head-first dive into the AI swamp winding up effecting negative consequences to our business, I find myself constrained to pursue a course embodied by that hoary old saw “KNOW Thy Enemy.”
P.S. - Welcome to the SAS! I believe you’ll likely find it to be THE Best Seller Forums Experience, as have so many other members of the Online Sellers Community.
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Another name for consideration…
Bupkis is a Yiddish word that means “nothing” or a very small amount
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Using mobile Chrome on this ASIN, I had to scroll all the way down to “compare,” just ahead of reviews, to find Rufus: Amazon.com.
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It does appear that they have at least made it less intrusive. If it’s there, but you have to look for it, then that is far preferable to the “Pop it up over the content” method that I first saw.
Of course, this is not getting into the issues of it giving bad or even life-threatening advice.
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Good analysis and well said!
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Those fig cookies did arrive today and were a hit with the family since I was heading there anyways after work. Consensus is that they’re fig newtons on steroids.
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I don’t disagree (the same consensus prevails with Mrs. Dogtamer and our progeny), but I’m still dismayed - but NOT surprised - to find that the offending 5th Bullet Point continues to appear in the US Marketplace for the Amazon Global Catalog ASIN B07YGS4G53, nearly a week after it was publicly revealed over in the NSFE.
I am, however, somewhat encouraged to find that the “Scour All 22 of Amazon’s Global Marketplaces” RAV Tool continues to to return only results for the badly-broken US & Japan Marketplaces.
I just got a survey request from Amazon yesterday for my opinion on Dufus,
Though I did not have time, I gave them very bad ratings with details on why. Mostly on misleading our customers, and putting other customers in danger with recommendations that have life and safety issues.
One example I gave, was a condensing exhaust listing indicating it was for a non-condensing heater. The danger in this is the non-condensing is made of steel, the the condensing 100% plastic.
Mix them up and you get a corroding or melted pipe. Causing Carbon Monoxide entering the home.
Now in that case the catalog page was not well developed. Dufus clearly only had bad partial information to play with.
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A post was split to a new topic: AI stating (modifying / adding to DP) “Included Components” on our ASIN that are NOT-AT-ALL THERE
I actually encountered Rufus the other day, asked it a question about a product, got an obviously correct answer to my query, and promptly forgot both question and answer.
I might be getting ready to take on a new name.
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A post was merged into an existing topic: AI stating (modifying / adding to DP) “Included Components” on our ASIN that are NOT-AT-ALL THERE
I think Rufus must be responsible for my dip in sales. Either that, or maybe some of my stuff is doing the category transfer from Handmade. At any rate, does anyone have recommendations for how to handle Rufus WRT advertising and product descriptions, etc.?
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AIs are grossly overhyped. There will be a crash.
I did some AI at university in mid 1982 ( Yes, that is 42+ years ago ). I’ve kept an eye on the field since. I’ll claim to know more about it than the average person.
The current rush is fueled primarily by large language models, which work only because the intenet has grown and thereby provided a large database. People get the impression that the machines are actually as intelligent as themselves. ( Which, sadly, may be true )
But the techniques of handling such data have not gotten substantially better. They still incorporate huge gaps and huge misunderstandings that are implicitly embedded in the database. And they have little or no means of recognizing those problems, let alone adjusting for them.
There will be a collapse. Remember the tech collapse of 1999/2000, when lots of people began to realize that they had invested in tech that they did not understand?
It is going to happen again.
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I agree. Just let me know when it’s going to crash so I can sell a few different stock holdings… 
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This is a great question! And since I haven’t personally looked into this, I have done some searching and will be reviewing the following (pretty recent) resources, if you want to check th err m out with me (or have others to share):
- 5 Practical Ways to Get Rufus to Recommend Your Products (video, December 2024)
- How to ensure Amazon’s RUFUS Ai product search recommends your product to customers (video, December 2024)
- Why understanding how to optimise for Amazon has changed forever - it’s no longer Amazon SEO
it’s… AIO (AI Optimisation) (December 2024) - https://epinium.com/en/blog/how-amazon-cosmo-is-reshaping-e-commerce-search-for-sellers/#The-impact-of-Amazon-COSMO-on-sellers (starting at bookmark, maybe the previous stuff if needed) (December 2024)
- Amazon Rufus Guide: 15 Key Insights for Product Visibility (November 2024)
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I did ask Rufus some questions and sometimes, my products showed up. I just want it to show up all the time. 
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If I could predict when obvious trends will hit their inflection points, I would not be selling books. 
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