Safe-T Claim Return Shipping on Better Price Available

Anyone got a message like this before? This is the second such denial of a pretty straight forward safe-t claim I’ve received with this exact messaging. Thoughts on how best to respond (this was for a book, btw)?

"We have denied your reimbursement request for the order 111-9327158-xxxxx.

Why did this happen?
The ASIN of the items for which you requested a reimbursement of the cost of the return label is eligible for free returns. By offering free returns, the seller is responsible for the cost of the return shipping regardless of the return reason. Furthermore, Amazon requires you to offer free returns for soft-line and fashion items, such as apparel, shoes, watches, or jewelry. You will be enrolled into free returns for such items automatically.

If no prepaid return label was offered and the buyer has shipped the item back, you are required to refund the return shipping amount to the buyer."

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