# Second Breakfast - (October 10-11) Prime Big Deals Day **URL:** \ **Category:** Selling on Amazon\ **Tags:** primeday, q4\ **Created:** [August 15, 2023, 5:34pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816 "2023-08-15T17:34:55Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Tried\_Tested](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tried_tested/32/10_2.png) [@Tried\_Tested](https://sellersasksellers.com/u/Tried_Tested)\ **Post date:** [August 15, 2023, 5:34pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/1 "2023-08-15T17:34:56Z")
Prime Day Part Deux [https://www.retaildive.com/news/amazon-second-prime-day-big-deal-days-sale-october-holiday/690215/](https://www.retaildive.com/news/amazon-second-prime-day-big-deal-days-sale-october-holiday/690215/) I personally missed the last one because I was travelling but got punished big time for not participating so there is that - as far as rank and shyte goes, my take is for high volume sellers, its good to partake in the sacrifice so as not to be punished for being an infidel ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [September 12, 2023, 10:06pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/2 "2023-09-12T22:06:46Z")
> [@2023 holiday readiness and capacity limits in November](https://sellersasksellers.com/t/2023-holiday-readiness-and-capacity-limits-in-november/2079/8): > > October 10th and 11th. [“Prime Big Deal Days”](https://www.aboutamazon.com/news/retail/amazon-prime-big-deals-day-october) 🗓 Tuesday and Wednesday, 4 weeks from now > _Last year’s October Prime event also had retailers scrambling to initiate markdowns early, **undermining the impact of the more traditional Black Friday and Cyber Monday sales** , according to GlobalData Managing Director Neil Saunders._ > > _“For the wider retail sector, Amazon’s decision is disruptive as it means spend will be pulled forward and the traditional calendar of discounting will be upended,” he said in emailed comments._ ---
**Author:** ![joebcrafts](https://sellersasksellers.com/user_avatar/sellersasksellers.com/joebcrafts/32/488_2.png) [@joebcrafts](https://sellersasksellers.com/u/joebcrafts)\ **Post date:** [September 13, 2023, 1:21pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/6 "2023-09-13T13:21:41Z")
The major retailers haven’t figured it out yet: American’s have too short of an attention span to shop for months. The more they push the Christmas shopping season into November/October and eventually really “Christmas in July” the less hype there is. As the “shopping season” has happened earlier, there is more burn-out and fatigue. In the quest to be first, they’ve damaged the “mystique” and the “rush”. ---
**Author:** ![Image](https://sellersasksellers.com/user_avatar/sellersasksellers.com/image/32/55_2.png) [@Image](https://sellersasksellers.com/u/Image)\ **Post date:** [September 13, 2023, 8:41pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/7 "2023-09-13T20:41:33Z")
> [@Tried\_Tested](#): > > …its good to partake in the sacrifice so as not to be punished for being an infidel I find this so disturbing. Could be the state I live in. “Live Free or Die” _Amazon Prime Days do nothing for us except drive customers away for a few days after the announcement since they think if they wait they will get a deal._ ---
**Author:** ![lake](https://sellersasksellers.com/user_avatar/sellersasksellers.com/lake/32/66_2.png) [@lake](https://sellersasksellers.com/u/lake)\ **Post date:** [September 15, 2023, 2:41am UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/8 "2023-09-15T02:41:36Z")
I think an October Prime Day is a great move. Prime Day is when the cheap Chinese crap in FBA gets its final markdown, and frees Amazon warehouse space for stuff that people might buy for a fair price in the holiday season. It has never affected me because I don’t sell cheap Chinese crap, or much that is price elastic, and because I buy my cheap Chinese crap elsewhere where it is always cheaper. (Not that I buy much of it). What doesn’t sell on Prime Day is probably going to a liquidator. As for early Christmas shopping, there are early Christmas shoppers. Most of my returns each year are from early Christmas shoppers who don’t know what they are buying or find something which they think is a better present after the purchase from me. ---
**Author:** ![Tried\_Tested](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tried_tested/32/10_2.png) [@Tried\_Tested](https://sellersasksellers.com/u/Tried_Tested)\ **Post date:** [September 15, 2023, 9:09pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/9 "2023-09-15T21:09:13Z")
I would refer to @ASV_Vites response here. It won’t apply to your business model but for volume sellers of commodities/impulse goods can be used as a ranking strategy. [https://test.sellersasksellers.com/t/2023-holiday-readiness-and-capacity-limits-in-november/2079/14?u=tried\_tested](https://test.sellersasksellers.com/t/2023-holiday-readiness-and-capacity-limits-in-november/2079/14?u=tried_tested) * * * _**[mod edit: fixed user tag]**_ ---
**Author:** ![TEXASEXILEBOOKS](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/t/839c29/32.png) [@TEXASEXILEBOOKS](https://sellersasksellers.com/u/TEXASEXILEBOOKS)\ **Post date:** [September 17, 2023, 5:49pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/10 "2023-09-17T17:49:38Z")
I dislike Prime Days. Very few sales for a two/three days prior-or afterward (admittedly, the 2nd day sales are always much better for us. First day, folks are going for electronics or clothes) Glad we don’t sell shoes! Convinced since they had the extra one last year would probably have another in 2023. Tells me the summer one was a bust!! And no, we don’t use coupons or ads for what I consider a great-big-pain!. Years ago, X-mas shopping used to be a joy, part of the fun of the season, which only ran from the day after Thanksgiving. This was in primeval days when the trees, gilt swag of a dozen colors didn’t jostle the pumpkins/Halloween candy. I’m trying to convince my family to go on a cruise instead of X-mas gifts. Already, hear whining " But why at CHRISTMAS, why not summer?". For me, that’s the whole point!! ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [September 17, 2023, 6:37pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/11 "2023-09-17T18:37:03Z")
“Tomorrow’s” announcement from UK (nothing official from US yet) > _From 10-11th October, Prime members will have access to 48 hours of discounts across many categories._ > **[How to sign up for a Prime membership](https://www.aboutamazon.co.uk/news/retail/prime-membership-signup)** > > Prime gives you access to great savings, entertainment benefits, and shopping events including Prime Day — and signing up couldn’t be easier. ---
**Author:** ![Dogtamer](https://sellersasksellers.com/user_avatar/sellersasksellers.com/dogtamer/32/4766_2.png) [@Dogtamer](https://sellersasksellers.com/u/Dogtamer)\ **Post date:** [September 18, 2023, 9:21pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/12 "2023-09-18T21:21:26Z")
> [@papy](#): > > … > (nothing official from US yet) Cat’s out of the bag for the US Marketplace, as seen this afternoon on the main About Amazon blog: > **[5 tips to find deals during Amazon Prime Big Deal Days 2024, October 8 and 9](https://www.aboutamazon.com/news/retail/amazon-announces-prime-big-deal-days-2024-dates)** > > Amazon Prime Big Deal Days returns on October 8-9! Prime members can shop and get exclusive deals from brands like LEGO, Samsung, and Disney. ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [September 19, 2023, 5:05pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/13 "2023-09-19T17:05:26Z")
### Seller Tips for Amazon Prime Big Deal Days, October 10-11 2023 - [Coming in October: How to Prepare for Amazon’s Prime Big Deal Days](https://www.envisionhorizons.com/coming-in-october-how-to-prepare-for-amazons-prime-big-deal-days) - Envision Horizons - Tristan Williams - August 9, 2023 - [Amazon’s October Prime Day Is Back in 2023 - How to Prepare](https://www.sellerassistant.app/blog/amazon-s-october-prime-day-is-back-how-to-prepare) - Seller Assistant App - Patricia Lewis- September 4, 2023 - [Preparing for Prime Big Deals Days: Amazon’s Fall Deal Event](https://tinuiti.com/blog/amazon/prime-day-in-october-how-to-prepare-for-the-prime-early-access-sale/) - tinuiti - Tara Johnson - September 6, 2023 - [How to Prepare for the Prime Fall Deal Event 2023](https://www.junglescout.com/blog/preparing-for-amazon-prime-day/) - JungleScout - Brian Connolly - September 18, 2023 * * * _ **DISCLAIMER:** Reposting or linking to the content of an ecom service provider on SAS by staff is in no way an endorsement, official or otherwise, of that provider. Neither SAS nor staff are affiliated with or compensated by the provider. Content provided on SAS for informational purposes only._ ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [September 19, 2023, 7:19pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/14 "2023-09-19T19:19:43Z")
> [@Dogtamer](#): > > the main About Amazon blog: FTR, these are Amazon’s _ **shopping** _ “tips” (edited to avoid promoting any specific product): > [@](#): > > **1. Request access now to doorbuster deals** > > Starting today, Prime members can sign up for Invite-only deals on select products expected to sell out. Shop doorbuster deals expected to sell out from across a range of popular brands and categories by signing up for Invite-only deals to purchase products at an exclusive deal price. > > If selected, you will be notified during Prime Big Deal Days with instructions on how to purchase the item. Purchases must be completed prior to the end of Prime Big Deal Days. Prime members who are not selected will also be notified via email by October 11. > > **2. Explore all delivery options** > > With a Prime membership, you can rely on Amazon to make life easier with fast, free delivery on tens of millions of items and, as always, choose the delivery option that best suits your needs during Prime Big Deal Days. Same-Day Delivery is currently available to customers in more than 90 U.S. metro areas. You can also select free delivery to a nearby Amazon Locker or Counter location, or choose a delivery day preference with Amazon Day. > > **3. Set up personalized deal alerts** > > Subscribe to receive deal-alert notifications related to recent Amazon searches and recently viewed items. All you have to do is visit the Prime Big Deal Days event page on the Amazon Shopping app between now and Prime Big Deal Days to create deal alerts. Once Prime Big Deal Days arrives, you will receive push notifications on available deals you’ve subscribed to. > > **4. Use Alexa to track deals** > > Get deal notifications from Alexa up to 24 hours in advance on eligible items saved to a Wish List, Cart, or Save for Later. Then, ask Alexa to remind you of the deal once it’s live, or ask Alexa to make the purchase when the deal is available by saying, “Alexa, buy it for me.” > > **5. Save the date with Alexa** > > Free up your calendar and have Alexa set up an event reminder for you. Be alerted at the start of Prime Big Deal Days by saying, “Alexa, set a reminder for Prime Big Deal Days.” > > **6. Shop with confidence** > > Customers can shop with peace of mind knowing Amazon stands behind the products sold in our stores with the A-to-z Guarantee. Amazon’s protection applies to products purchased in our stores worldwide, and in the unlikely event customers experience issues with timely delivery or the condition of their purchase, whether purchased from Amazon or one of our two million independent sellers, Amazon will make it right with a refund or replacement. Amazon is committed to a trustworthy shopping experience and backs the products offered during Prime Big Deal Days, as well as the hundreds of millions of products offered every day in our stores. [Learn more](https://www.amazon.com/gp/help/customer/display.html?ref_=hp_left_v4_sib&nodeId=GQ37ZCNECJKTFYQV). ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [September 20, 2023, 6:18pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/15 "2023-09-20T18:18:35Z")
[https://test.sellersasksellers.com/t/jungle-scout-consumer-trends-report-q3-2023/2210/2?u=papy](https://test.sellersasksellers.com/t/jungle-scout-consumer-trends-report-q3-2023/2210/2?u=papy) ---
**Author:** ![Tried\_Tested](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tried_tested/32/10_2.png) [@Tried\_Tested](https://sellersasksellers.com/u/Tried_Tested)\ **Post date:** [September 25, 2023, 6:40pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/17 "2023-09-25T18:40:24Z")
1. Everything with a pinch of salt. 2. It’s all relative to your niche 3. If all your competitors are marked down 20% in volume skus, your ranking will suffer and your cpc’s will increase since the trigger for ATC and CVR changes - the frequency and velocity of competitors’ listings increases with the markdowns 4. Therefore your ranking will suffer - again keeping 2. and 3 above at the fore. Hope this helps T\_T ---
**Author:** ![Tom](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tom/32/1800_2.png) [@Tom](https://sellersasksellers.com/u/Tom)\ **Post date:** [September 25, 2023, 7:12pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/18 "2023-09-25T19:12:07Z")
> [@Tried\_Tested](#): > > If all your competitors are marked down 20% in volume skus, your ranking will suffer and your cpc’s will increase since the trigger for ATC and CVR changes - the frequency and velocity of competitors’ listings increases with the markdowns Interesting… Will definitely monitor more closely this time to see if it does in fact hurt us… Thanks for the heads up!! Tom ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [October 2, 2023, 6:55pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/20 "2023-10-02T18:55:32Z")
---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [October 10, 2023, 4:20pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/21 "2023-10-10T16:20:26Z")
Gotta say, as a Buyer, I’m seeing _real actual deals_. One of the reasons that I “add to cart” or “save for later” is to get price change notifications, and they just keep coming! ---
**Author:** ![Pepper\_Thine\_Angus](https://sellersasksellers.com/user_avatar/sellersasksellers.com/pepper_thine_angus/32/56_2.png) [@Pepper\_Thine\_Angus](https://sellersasksellers.com/u/Pepper_Thine_Angus)\ **Post date:** [October 10, 2023, 5:25pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/22 "2023-10-10T17:25:11Z")
Are you? Maybe because I’m just not seeing anything I need? ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [October 10, 2023, 5:44pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/23 "2023-10-10T17:44:10Z")
Just bought two dressers and plastic labels for fabric bins, at _actual deal_ prices (I’ve been watching for a few weeks 👀). Arriving Thursday. ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [October 11, 2023, 8:07pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/24 "2023-10-11T20:07:45Z")
Bizarre notification, even more bizarre timing. Only 36 hours after PBDD started. (My phone came with the Amazon app. I can’t uninstall it, but it’s been disabled since Day 1. Have never had any other Amazon notification, from Verizon, ever.) ![Screenshot_20231011-154316_Chrome](https://sellersasksellers.com/uploads/default/original/2X/9/98583571977bbf1a7063dd19d8ee39c593edb3fc.jpeg) ---
**Author:** ![Tried\_Tested](https://sellersasksellers.com/user_avatar/sellersasksellers.com/tried_tested/32/10_2.png) [@Tried\_Tested](https://sellersasksellers.com/u/Tried_Tested)\ **Post date:** [October 11, 2023, 9:25pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/25 "2023-10-11T21:25:12Z")
I think if you pay a carrier they’ll push notifications for you. With large enough volume ad buyers. [Next page](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816.md?page=2)