# Second Breakfast - (October 10-11) Prime Big Deals Day

**URL:** <https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816>\
**Category:** Selling on Amazon\
**Tags:** primeday, q4\
**Created:** [August 15, 2023, 5:34pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816 "2023-08-15T17:34:55Z")\
**Posts on this page:** 1\
**Showing post:** 2

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**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\
**Post date:** [September 12, 2023, 10:06pm UTC](https://sellersasksellers.com/t/second-breakfast-october-10-11-prime-big-deals-day/1816/2 "2023-09-12T22:06:46Z")

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> [@2023 holiday readiness and capacity limits in November](https://sellersasksellers.com/t/2023-holiday-readiness-and-capacity-limits-in-november/2079/8):
>
> October 10th and 11th.

[“Prime Big Deal Days”](https://www.aboutamazon.com/news/retail/amazon-prime-big-deals-day-october)

🗓 Tuesday and Wednesday, 4 weeks from now

> _Last year’s October Prime event also had retailers scrambling to initiate markdowns early, **undermining the impact of the more traditional Black Friday and Cyber Monday sales** , according to GlobalData Managing Director Neil Saunders._
> 
> _“For the wider retail sector, Amazon’s decision is disruptive as it means spend will be pulled forward and the traditional calendar of discounting will be upended,” he said in emailed comments._

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