Oh my, there MUST HAVE BEEN BLOW BACK OF EPIC PROPORTIONS !!.
For me, this is gold. I am practically exempt if I am reading this correctly.
wow. Amazon thanks
But in my always “look at it two ways” kind of way.
First Amazon took a knife to my back,
then took my money,
then said - Oh Sorry
handed me back my money, and
I should be happy?
There quite-demonstrably was.
Rare indeed are the situations where two separate News Headlines are devoted to a rollback of an Amazon Initiative, as is the case here.
And it just goes to show 
There absolutely is a place for criticism of Amazon. All criticism is not disloyalty or bad business skills on the parts of those pointing out weaknesses.
The issues with seasonal, discontinued, and OOAK items addressed in New Rule #1 were frankly glaringly obvious to any 3P Seller and exposed Amazon’s claim to have consulted 3Ps at all prior to implementation as incredibly disingenuous, if not purely fictional. (“Mom, everybody wants Chipotle for supper!” “Who’s everybody?” “…well just me but…” 
)
The same with finally acknowledging Amazon’s own role in creating artificial FBA inventory levels due to weaknesses in their own processes. In a well-thought-out, fully vetted, holistically conceptualized program, New Rule #2 should have been in place to reassure Sellers since faux-Day 1–but it forces Amazon to admit a few flaws, which IDK if you know but Big Corporations have a hard time doing.
Months of chaos, hours of field time wasted due to lack of basic common sense clarity, communicated upfront. 
I don’t trust Amazon at all, but this sounds like great news.
OK, wizards, how do we deal with the above, given that Amazon’s opinion of “excessive” is likely to not match our own?
Seriously? Do they really believe their own press releases? Prime Day is no longer any sort of special day unless one sells consumer electronics, and is willing to have a 50%-off sale.
From what I see, Amazon will not even close an inbound shipment until 30 days after it was sent, so this word “excessive”, they “keep using that word, but I don’t think it means what they think it means”.
This leads directly to: "Hello, my name is Inigo Montoya. You hurt my profits, prepare to die".