# \[The Verge\] Bad influence **URL:** \ **Category:** News for Ecomm Sellers\ **Tags:** marketing, intellectual-propert, social-commerce\ **Created:** [November 26, 2024, 8:33pm UTC](https://sellersasksellers.com/t/the-verge-bad-influence/5121 "2024-11-26T20:33:02Z")\ **Posts on this page:** 15\ **Page:** 1
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [November 26, 2024, 8:33pm UTC](https://sellersasksellers.com/t/the-verge-bad-influence/5121/1 "2024-11-26T20:33:03Z")
> _Amazon influencers like Gifford and Sheil don’t make content just to inspire people. They post on TikTok and Instagram to redirect audiences back to Amazon. In some ways, it is the most ruthless version of influencer marketing, where every item appearing onscreen is an opportunity for micro-earnings._ > **[The influencer lawsuit that could change the industry](https://www.theverge.com/2024/11/26/24303161/amazon-influencers-lawsuit-copyright-clean-aesthetic-girl-sydney-nicole-gifford-alyssa-sheil)** > > Behind the scenes of a court battle for the “clean girl” look. Having been part of the Amazon Affiliate program in the past, I can say 100% that both of these influencers’ vibes (“clean girl”) were not their original content/creation but were instead molded by Amazon. - The way it worked when I did it was that Amazon would offer x% commission on most items but would also offer x+% on selected items. - You would get an email or could log in to find out which products were earning more at any time. - So for the Affiliates using the program as influencers, their money-making mission was to put higher-earning products together (adding another item or two for variety) and then market that sort of done-for-you vibe bundle–thus maximizing earnings, rather than focusing on highlighting a single product. - This is why all Amazon Affiliate influencers (or lists, like Buzzfeed Shopping “30 must-have cozy home items for true crime nerds”) have the same items, often repeatedly: The Affiliates earn more on those products. This is how Amazon shapes the “aesthetic” and creates trends that Affiliate/influencers then peddle. And FYI, these trends and their influencers benefit more than just those specific ASINs, or even only Amazon. 1. As soon as you click a link, Amazon is showing you hundreds of “alikes” and “also boughts” to add to your cart. What you don’t know is that if that Affiliate’s link leads you to other purchases, the Affiliate earns commission on _your whole cart_ with that purchase, up to (IIRC) 30 days from the click. 2. Plenty of Influencers are affiliates on multiple platforms, so they will create those vibe bundles with a few products from Amazon, a few from Etsy, a few from a paid partnership, etc. But they always start with the Amazon extra-earners. As far as content creation IP protection, this should get interesting. For example, those quick cuts were actually a staple of 90s videos on the MTV… 👀 who really “owns” methods? ---
**Author:** ![Pepper\_Thine\_Angus](https://sellersasksellers.com/user_avatar/sellersasksellers.com/pepper_thine_angus/32/56_2.png) [@Pepper\_Thine\_Angus](https://sellersasksellers.com/u/Pepper_Thine_Angus)\ **Post date:** [November 26, 2024, 8:47pm UTC](https://sellersasksellers.com/t/the-verge-bad-influence/5121/2 "2024-11-26T20:47:18Z")
> [@papy](#): > > As far as content creation IP protection, this should get interesting. Yeah this is what caught me. I want to see how this plays out, because the ripple effect could be interesting. ---
**Author:** ![joebcrafts](https://sellersasksellers.com/user_avatar/sellersasksellers.com/joebcrafts/32/488_2.png) [@joebcrafts](https://sellersasksellers.com/u/joebcrafts)\ **Post date:** [November 26, 2024, 9:02pm UTC](https://sellersasksellers.com/t/the-verge-bad-influence/5121/3 "2024-11-26T21:02:04Z")
Neither of them started this blah trend. Even Joanna Gaines wasn’t the first. Eventually the trend will change, because once everyone has the neutral look, it is no longer the it thing to have. The trend will be back to colors or something other than this. Influencers… 🤪 ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [November 26, 2024, 9:12pm UTC](https://sellersasksellers.com/t/the-verge-bad-influence/5121/4 "2024-11-26T21:12:23Z")
Yeah I was _personally_ insulted by the 21yo talking about how she grew up in a home with “stuff” and “colors” 🙄 like the trauma it caused. Meanwhile I grew up in homes with STUFF and COLORS…like these but dingier and third-hand or homemade (my search term was “funky bohemian contemporary Victorian maximalist interior”) 🤣 ![20241126_161015](https://sellersasksellers.com/uploads/default/original/2X/d/deaecdc333668d63c6b9208319f6398056038294.jpeg) ---
**Author:** ![joebcrafts](https://sellersasksellers.com/user_avatar/sellersasksellers.com/joebcrafts/32/488_2.png) [@joebcrafts](https://sellersasksellers.com/u/joebcrafts)\ **Post date:** [November 26, 2024, 9:20pm UTC](https://sellersasksellers.com/t/the-verge-bad-influence/5121/5 "2024-11-26T21:20:39Z")
Looks fun. I’m one of “those people” with different colors in almost every room. My wife and I were “influenced” by Trading Spaces of the early 00s. The thing you’ll always notice with those influencers: there is only a few portions/corners of their house that they photograph. The rest is actually clutter and color. They’re putting up a front for the algo. ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [November 26, 2024, 9:34pm UTC](https://sellersasksellers.com/t/the-verge-bad-influence/5121/6 "2024-11-26T21:34:20Z")
> [@joebcrafts](#): > > The rest is actually clutter and color. They’re putting up a front for the algo. I’m doing the same for hosting Thanksgiving 🤣 “Come on in, so glad you’re here, DON’T OPEN ANY DOORS!!!” ---
**Author:** ![Dogtamer](https://sellersasksellers.com/user_avatar/sellersasksellers.com/dogtamer/32/4766_2.png) [@Dogtamer](https://sellersasksellers.com/u/Dogtamer)\ **Post date:** [November 26, 2024, 11:07pm UTC](https://sellersasksellers.com/t/the-verge-bad-influence/5121/7 "2024-11-26T23:07:17Z")
> [@papy](#): > > … > “Come on in, so glad you’re here, DON’T OPEN ANY DOORS!!!” Molly McGee, is that you? May I take it you have a Throckmorton P. Gildersleeve or two on your Thanksgiving guest list? 😄 ---
**Author:** ![meredithbead](https://sellersasksellers.com/user_avatar/sellersasksellers.com/meredithbead/32/430_2.png) [@meredithbead](https://sellersasksellers.com/u/meredithbead)\ **Post date:** [November 27, 2024, 9:29am UTC](https://sellersasksellers.com/t/the-verge-bad-influence/5121/8 "2024-11-27T09:29:07Z")
> [@papy](#): > > “funky bohemian contemporary Victorian maximalist interior” I love the pics you posted! Happy colorful and creative 😃 The beige bland boring influencer style? All the charm of an office cubicle. Trendy, by definition, is derivative. A copy of a copy of a copy. ---
**Author:** ![SellerFeller](https://sellersasksellers.com/user_avatar/sellersasksellers.com/sellerfeller/32/7364_2.png) [@SellerFeller](https://sellersasksellers.com/u/SellerFeller)\ **Post date:** [November 27, 2024, 10:42am UTC](https://sellersasksellers.com/t/the-verge-bad-influence/5121/9 "2024-11-27T10:42:00Z")
Judging by the facial expressions on the two influencers, their lives must be pure drudgery. ![247265_Amazon_influencers_in_court_LJames_00_50](https://sellersasksellers.com/uploads/default/original/2X/7/791c4c77618e900ee3e51cf2b060abee2f762144.webp) ![247266_Amazon_influencers_in_court_MMonroe_0012](https://sellersasksellers.com/uploads/default/original/2X/e/e2a88effac1a577466c2666e6272273aea610eb6.webp) ---
**Author:** ![Image](https://sellersasksellers.com/user_avatar/sellersasksellers.com/image/32/55_2.png) [@Image](https://sellersasksellers.com/u/Image)\ **Post date:** [November 27, 2024, 11:09am UTC](https://sellersasksellers.com/t/the-verge-bad-influence/5121/10 "2024-11-27T11:09:35Z")
> [@SellerFeller](#): > > …pure drudgery. Wow, can’t wait to have lunch with one of these titans of business. Or it could be images from their dating app. Nevermind that also does not work. ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [November 27, 2024, 6:38pm UTC](https://sellersasksellers.com/t/the-verge-bad-influence/5121/11 "2024-11-27T18:38:11Z")
> [@meredithbead](#): > > Happy colorful and creativ Vibrant and cozy! And in my childhood homes, the objects all had meaning, and the displayed artwork was all made my someone we knew personally (often one relative or another) or had a whole story to it. I mean, I do _get_ the sad beige aesthetic, and on some days this mama is definitely threatening to throw out or donate every single overwhelming pile of clutter, but the energy needed to so carefully curate your life must be exhausting, and maybe even a bit lonely. “Your soul is as empty as this house!” [![](https://img.youtube.com/vi/81KlF2_u3rM/maxresdefault.jpg "Family Guy - Lois echo") ](https://www.youtube.com/watch?v=81KlF2_u3rM) ---
**Author:** ![Lost\_My\_Marbles](https://sellersasksellers.com/user_avatar/sellersasksellers.com/lost_my_marbles/32/2919_2.png) [@Lost\_My\_Marbles](https://sellersasksellers.com/u/Lost_My_Marbles)\ **Post date:** [November 27, 2024, 7:36pm UTC](https://sellersasksellers.com/t/the-verge-bad-influence/5121/12 "2024-11-27T19:36:55Z")
Judging by the abdomen, it appears you have the before and after pictures in the wrong order. > **... the theory ...** > > > [@SellerFeller](#): > > > > facial expressions … pure drudgery. > > This happens when your baby mobile, that you had as a baby, dangled black and white clippings from the local paper want ads section. ---
**Author:** ![JPandAR](https://sellersasksellers.com/letter_avatar_proxy/v4/letter/j/f4b2a3/32.png) [@JPandAR](https://sellersasksellers.com/u/JPandAR)\ **Post date:** [November 27, 2024, 8:47pm UTC](https://sellersasksellers.com/t/the-verge-bad-influence/5121/13 "2024-11-27T20:47:12Z")
Gee, they say a picture is worth a thousand words, but the only word I have for these two is boriiiing. 🥱 ---
**Author:** ![HobbesIsMyTiger](https://sellersasksellers.com/user_avatar/sellersasksellers.com/hobbesismytiger/32/8000_2.png) [@HobbesIsMyTiger](https://sellersasksellers.com/u/HobbesIsMyTiger)\ **Post date:** [November 27, 2024, 10:56pm UTC](https://sellersasksellers.com/t/the-verge-bad-influence/5121/14 "2024-11-27T22:56:22Z")
I assumed the first pic was taken in a vacant house with rented furniture. ---
**Author:** ![system](https://sellersasksellers.com/uploads/default/original/2X/a/a4c9a465996187fefc1926a322b0daaa0b4ea9d8.png) [@system](https://sellersasksellers.com/u/system)\ **Post date:** [February 25, 2025, 10:57pm UTC](https://sellersasksellers.com/t/the-verge-bad-influence/5121/15 "2025-02-25T22:57:07Z")
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