Hello, Seller Assistant can now help you understand why your offer is not the Featured Offer and provide actionable steps to improve. Our AI-powered Seller Assistant uses knowledge about your ASIN and analyzes information across areas such as pricing health, account health, and inventory manageme…

Yep, just got that, too, for both accounts. It appears to me that Amazon is determined to avoid an Anthropic-sized fine by enticing sellers into training Project Amelia/Seller Assistant (link, 080626 SAS post) .

This was posted on NSFE about two weeks ago … Featured Offer Update: Every Seller’s Offers Are Now in the Running We engaged and Amyy_Amazon took notice. The “team” was notified and supposedly also engaged. Two weeks of crickets has followed.

Also part of this discussion here on SAS … [image] FBM, brand owner, 50% featured offer %. Should I be worried? Selling on Amazon For those of us who are the manufacturer, brand owner, and only seller on the item, it doesn’t make sense that this is effecting u…

Trying to get an answer from the morons at support is a waste of time as I found out. [Screenshot 2026-08-12 123758] [Screenshot 2026-08-12 124238]

We did the Seller Assistant as suggested by Amazon which concluded that we are indeed the Featured Offer … and yet the widget on the seller central home page still shows … [AdobeExpressPhotos_c6d1ff5c31d24b0e9e8f218af4d2ab64_CopyEdited] … and has been that way for a week or more. [Screenshot 20…

[image] Lost_My_Marbles: We did the Seller Assistant as suggested by Amazon … Project Amelia: can’t shoot it, can’t put it out of our misery… :innocent:

Where is the featured offer widget located on the new seller central page, I can’t even find it?

Here’s Amazon helping drive my sales. [High Price] (I’m the manufacturer and only one selling this.)

Neither can we … it doesn’t seem to be there and it is non-functional on the old seller central (at least ours is and other custom and handmade sellers).

It’s a pretty good way to get all those whiners to stop complaining about their plummeting BB percentage.

Understand why you’re not the Featured Offer

Selling on Amazon Amazon Announcements

Lost_My_Marbles August 12, 2026, 7:14pm 4

Also part of this discussion here on SAS …