# Understand why you’re not the Featured Offer **URL:** \ **Category:** Amazon Announcements\ **Tags:** buy-box\ **Created:** [August 12, 2026, 6:42pm UTC](https://sellersasksellers.com/t/understand-why-you-re-not-the-featured-offer/7431 "2026-08-12T18:42:42Z")\ **Posts on this page:** 1\ **Showing post:** 4
**Author:** ![Lost\_My\_Marbles](https://sellersasksellers.com/user_avatar/sellersasksellers.com/lost_my_marbles/32/2919_2.png) [@Lost\_My\_Marbles](https://sellersasksellers.com/u/Lost_My_Marbles)\ **Post date:** [August 12, 2026, 7:14pm UTC](https://sellersasksellers.com/t/understand-why-you-re-not-the-featured-offer/7431/4 "2026-08-12T19:14:41Z")
Also part of this discussion here on SAS … > [@FBM, brand owner, 50% featured offer %. Should I be worried?](https://sellersasksellers.com/t/fbm-brand-owner-50-featured-offer-should-i-be-worried/7384/10): > > For those of us who are the manufacturer, brand owner, and only seller on the item, it doesn’t make sense that this is effecting us … but it is. [Featured Offer Update: Every Seller’s Offers Are Now in the Running](https://sellercentral.amazon.com/seller-forums/discussions/t/86513d71-2e86-4cc0-aaba-0fbeac6b43a9) [pin] by [Indy\_Amazon](https://sellercentral.amazon.com/seller-forums/profile/19d680d0-3a73-479b-897c-edbf4472b0a8) 3 hours ago Hey sellers waving_hand Big news if you missed it: starting in July 2026, Amazon is removing the separate seller eligibility requirement for the Featured Offer. This change is rolling out gradually across all stores and will be complete by the en… --- _[View the full topic](https://sellersasksellers.com/t/understand-why-you-re-not-the-featured-offer/7431)._