Unit Session Percentage: What's Good

Is there a way to get a gist of what Amazon considers a good Unit Session Percentage per category?

My dog accessories don’t have the best margins, but their volume is good and I’m really trying to pump them up, since the revenue estimates for those categories are insane.

I have one ASIN that is seeing a Unit Session Percentage of about 39% and I’m still struggling to get any ranking on other sellers. I’d be curious to see what percentages others are seeing to be competitive in their category.

I don’t really dig much into those numbers…but 39% seems exceptionally high

I’m not honestly certain that Amazon has an “ideal” USP, but that this metric is more to help you analyze conversions, on sales, units, and orders.

I could be wrong.