The default offer of their VMPs is the same per unit price, so unless you reprice to offer a discount, this may not drive sales either.
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Some people perceive a larger quantity as a better deal, even when it’s not. I recently found a ‘family pack’ of 2 lbs of ground beef with the price per pound over $6. The identical same brand, grade, fat-ratio, label, in the one pound package was nearly $1 per pound lower, priced just over $5. Anyone not looking at the price per pound wouldn’t have caught that. In fact, a man walked up and grabbed the larger package and I showed him the price-per-pound difference. He was grateful and chose 2 of the 1 lb. packages instead.
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Yeah, this isn’t for Buyers or Sellers; it’s for Amazon to upsell Buyers and screw (some not all) FBA Sellers out of cost savings, all for Amazon’s benefit.
Which is fine except:
- Problem #1
Amazon is making the VMPs…and then making Sellers take the time to opt-out, item by item.
- Problem #2
For Sellers who already have their own IRL multipack offerings, it’s as if Amazon Retail is adding their own variant of your item nonconsensually, and then competing with those Sellers for their own sales.
By offering a VMP, Amazon gets all the benefit of reduced shipping costs and 2x the freed space without any of those savings passed on to the Seller, while Sellers lose all the benefits of their own re-FBA multipack listings in terms of reduced packaging, reduced shipping to FBA (if any), reduced Amazon sale fee, etc.
So for Sellers who don’t offer their own multipacks, there’s no change.
But if you already offer multipacks, Amazon is creating a competing offer that saves THEM (not you) money by cutting their costs–without passing on any savings–and they are charging you with your time to delete what they are creating, whether you want it or not.
Yes, it doesn’t “cost more” up front, but it does cost Sellers with their own multipacks on the back end (possibly packaging and shipping, reduced fees, etc) plus the time to monitor, review, and delete Amazon’s attempt to siphon off their savings.
Unless I am putting 2+2 together and getting 5, always a possibility. 
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Nope, you got it exactly right.
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The one question that nobody has asked is …
After October 13, 2025, can you opt out of a virtual multi-pack?
What if you want to try it but then decide against it?
Are you stuck?
Are all new items subject to Amazon creating multi-packs?
Is there an opt out selection that allows you to opt out of the program completely?
Or do you have to opt out item by item? … Can this be done at item creation?
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I don’t think this is really a problem, since a VMP 2pack will cost exactly the same as 1 singles. There is no benefit or harm to anyone, be it the seller, buyer, or Amazon. It just gives the seller the option of offering a volume discount, but doesn’t force one. Yet.
Amazon has not created any VMPs for my account yet, so I have no verified information to go on. If Amazon starts creating VMPs to try to compete with existing multipack variation families, that would be a ■■■■ move. However, as far as I know, they have not done so. Also, if they do so, sellers still have the ability to ignore them and continue to sell their discounted native multipacks, which pretty much guarantees the VMP won’t sell.
If they limit VMPs to high selling items with no multipacks, I don’t see this as a harm to sellers. If they don’t and start trying to push VMPs into competition with existing multipacks (BB preference, better visibility is search results, that sort of thing" then f Amazon.
Again, keep in mind that not all sellers have the ability to create their own multipacks. For @ASV_Vites, this is a pretty clear no-thanks from him, for the clear reasons he stated before. However, for sellers who don’t manufacture their own products, creating non-manufacturer multipacks is a listing violation. This gets around that.
I can see how this program would be a net loss for many sellers, but for others, I don’t see a problem.
I haven’t seen that we can opt out at all. Only that we can delete the VMP SKUs. Which we should be able to do at any time, even after they go live.
I haven’t seen anything definitive, but it sounds like not. Amazon will pick and choose which items they want to offer VMPs on.
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This goes live on Monday, but my inventory still shows no VMP listings.
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Me neither.
Guess we aren’t special either. Could have sworn that if you received that email, you were on their list. Guess not.
Also, we don’t want em, for reasons listed upthread…. $
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