Also, Amazon will violate MAP if any seller violates MAP. Amazon’s pricing algorithm seems to be trained to do this. They will not be undercut. If anyone breaks MAP, it’s game on.
That’s not necessarily true. It could be that it’s stagnant inventory and Amazon wants it off their shelves. In that sense, the cost of the product and the time on their shelves is such that they just want to cut their losses so they slowly lower the price until it moves. That’s why you’ll see a $200 MAP product advertised for $30, for example.
Ain’t that the truth 