# Who pay for the "Join Prime to buy this at $" discount? **URL:** \ **Category:** Coupons, Promotions, Deals\ **Tags:** amazon-prime, prime-exclusive\ **Created:** [July 31, 2024, 4:03pm UTC](https://sellersasksellers.com/t/who-pay-for-the-join-prime-to-buy-this-at-discount/4469 "2024-07-31T16:03:17Z")\ **Posts on this page:** 9\ **Page:** 1
**Author:** ![HumbleWarrior](https://sellersasksellers.com/user_avatar/sellersasksellers.com/humblewarrior/32/4020_2.png) [@HumbleWarrior](https://sellersasksellers.com/u/HumbleWarrior)\ **Post date:** [July 31, 2024, 4:03pm UTC](https://sellersasksellers.com/t/who-pay-for-the-join-prime-to-buy-this-at-discount/4469/1 "2024-07-31T16:03:17Z")
Hi, I notice that one of my top competitors has had the “Join Prime to buy this at $9.99” for over a year. See the offer with red underline in the screenshot below: ![image](https://sellersasksellers.com/uploads/default/original/2X/5/56569bf174909c4a1bf0183f322efa67f5ababf2.png) His $13.55 price is already the lowest in page one. He ranks second for the most relevant keyword which is very good. The item that ranks number one sells for $21.99. My item (ranks number 4 or 5) sells for $19.99. So you see the picture… I don’t understand why he would need to give discount and lower the price further from $13.55 to $9.99 for Prime member. Or did Amazon subsidize that discount? Any idea? ---
**Author:** ![Pepper\_Thine\_Angus](https://sellersasksellers.com/user_avatar/sellersasksellers.com/pepper_thine_angus/32/56_2.png) [@Pepper\_Thine\_Angus](https://sellersasksellers.com/u/Pepper_Thine_Angus)\ **Post date:** [July 31, 2024, 4:07pm UTC](https://sellersasksellers.com/t/who-pay-for-the-join-prime-to-buy-this-at-discount/4469/2 "2024-07-31T16:07:27Z")
I would assume Amazon pays for the discount ---
**Author:** ![HumbleWarrior](https://sellersasksellers.com/user_avatar/sellersasksellers.com/humblewarrior/32/4020_2.png) [@HumbleWarrior](https://sellersasksellers.com/u/HumbleWarrior)\ **Post date:** [July 31, 2024, 4:09pm UTC](https://sellersasksellers.com/t/who-pay-for-the-join-prime-to-buy-this-at-discount/4469/3 "2024-07-31T16:09:43Z")
Thanks for your reply. How do I get more love from Amazon to have this discount apply to my item as well? 🙂 ---
**Author:** ![Pepper\_Thine\_Angus](https://sellersasksellers.com/user_avatar/sellersasksellers.com/pepper_thine_angus/32/56_2.png) [@Pepper\_Thine\_Angus](https://sellersasksellers.com/u/Pepper_Thine_Angus)\ **Post date:** [July 31, 2024, 4:14pm UTC](https://sellersasksellers.com/t/who-pay-for-the-join-prime-to-buy-this-at-discount/4469/4 "2024-07-31T16:14:03Z")
That is the million dollar question! There doesn’t always seem to be rhyme or reason to how Amazon subsidized discounts work AFAIK. I know at one point a seller on the OSFE wanted to disable them because the manufacture was angry with the seller for violating MAP. Not sure if they ever resolved that ---
**Author:** ![dwat0870](https://sellersasksellers.com/user_avatar/sellersasksellers.com/dwat0870/32/5233_2.png) [@dwat0870](https://sellersasksellers.com/u/dwat0870)\ **Post date:** [July 31, 2024, 4:54pm UTC](https://sellersasksellers.com/t/who-pay-for-the-join-prime-to-buy-this-at-discount/4469/5 "2024-07-31T16:54:23Z")
> [@HumbleWarrior](#): > > How do I get more love from Amazon to have this discount apply to my item as well? As @Pepper_Thine_Angus notes, almost everything on Amazon is shrouded in fog. I have had a number of discounts applied by Amazon as time has gone by. Normally they will just bring my items down to their price OR MAP when I am selling higher (which is mostly the case). Then I should be tracking to see when they credit me for the amount of the discount but I haven’t bothered. There usually aren’t a lot of transactions there anyway! ---
**Author:** ![HumbleWarrior](https://sellersasksellers.com/user_avatar/sellersasksellers.com/humblewarrior/32/4020_2.png) [@HumbleWarrior](https://sellersasksellers.com/u/HumbleWarrior)\ **Post date:** [July 31, 2024, 7:58pm UTC](https://sellersasksellers.com/t/who-pay-for-the-join-prime-to-buy-this-at-discount/4469/6 "2024-07-31T19:58:10Z")
@Pepper_Thine_Angus @dwat0870 Thanks guys. Ok it’s not something that we (sellers) can apply for it. ---
**Author:** ![papy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/papy/32/7639_2.png) [@papy](https://sellersasksellers.com/u/papy)\ **Post date:** [August 1, 2024, 8:18pm UTC](https://sellersasksellers.com/t/who-pay-for-the-join-prime-to-buy-this-at-discount/4469/7 "2024-08-01T20:18:37Z")
@HumbleWarrior is the $13.99 offer FBA or FBM? And can you tell if they are an Amazon Vendor, or doing the secret Vendor dropshipping for Amazon? Does the seller offer a prime-exclusive discount? ---
**Author:** ![HumbleWarrior](https://sellersasksellers.com/user_avatar/sellersasksellers.com/humblewarrior/32/4020_2.png) [@HumbleWarrior](https://sellersasksellers.com/u/HumbleWarrior)\ **Post date:** [August 8, 2024, 5:19pm UTC](https://sellersasksellers.com/t/who-pay-for-the-join-prime-to-buy-this-at-discount/4469/8 "2024-08-08T17:19:39Z")
> [@papy](#): > > is the $13.99 offer FBA or FBM? I’m not sure. I saw the $13.99 price from the account that had no Prime membership. So it could be either FBA or FBM. > [@](#): > > And can you tell if they are an Amazon Vendor, or doing the secret Vendor dropshipping for Amazon? No idea ---
**Author:** ![Uncle\_Leroy](https://sellersasksellers.com/user_avatar/sellersasksellers.com/uncle_leroy/32/10810_2.png) [@Uncle\_Leroy](https://sellersasksellers.com/u/Uncle_Leroy)\ **Post date:** [August 8, 2024, 6:16pm UTC](https://sellersasksellers.com/t/who-pay-for-the-join-prime-to-buy-this-at-discount/4469/9 "2024-08-08T18:16:00Z")
> [@HumbleWarrior](#): > > How do I get more love from Amazon to have this discount apply to my item as well? Good luck with that. Just beware of the law of unintended consequences.