3/31/26 - Only sellers with the Brand Representative selling role in Amazon Brand Registry will be eligible to use manufacturer barcodes

This is a minor change, but apparently a not well-publicized one. We have two entities, one that owns the trademarks and copyrights, and is the manufacturer, and another set up to be the Amazon seller. So, there needs to be a grant of this authority, via emails sent and acknowledged.

(The Amazon seller entity is a “disposable” LLC, that, in the event of Amazon deciding to terminate the relationship for some vague reason, is easily replaced with a new arms-length seller LLC).

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Just a heads up, yesterday absolutely was the last day to send UPC assigned inventory unless you’re the brand owner.

Amazon’s various announcements are incongruous.

Policy depends on where you read it.

First 2 samples are in the same email:​
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further down in the email it says after March 31, sounds like today is the last day. But it’s not.

​​image

Link in email to As previously announced page says​ on or after:
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I guess we have to dig for the whole truth.

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There was a very good poster/seller in the old forums, username was Shadow, he would get so mad over the idea of brand owners using or benefiting from fnskus. He always defended the use of the upc even at the risk of commingling saying “it’s my barcode that I pay for”

Miss him, and so many other good posters. What a waste what Amazon did to the forums.

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He wasn’t wrong.

:+1:

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