Yeah, when I saw this one I was like “… yeah, but the only difference between ANKER and EUFY and WYZE and those brands is that we trust those nonsense names.” I sort of manually clock brand names like those when I shop, but also, when you work in white/private labeling, you start seeing it everywhere.
They are everywhere and we are paying a price for it at the Patent Office. And in the courts,
The question is, are we paying more, than if we simply had competition for those same generic items? You know, the thing those people who use the term “free market” are always spouting about the market deciding through competition. 
IMO we are paying more because of it.
The places I visit which sell FBA liquidation products show enormous quantities of this white bozx crap, that no sane person would buy, let alone resell.
The market is wise enough to know it should not be bought, and the one time costs to the US taxpayer exceed any benefits which might come from the existence of this product in the free market.
Were the costs of registering a trademark to be raised to discourage cluttering the system, we might reduce some government costs and reduce the difficulty this crap creates for other businesses and the consumer.
Competition does not compensate anyone for stupidity or incompetence. It only serves to punish the stupid and incompetent, inadequately in some cases.
Yet the FBA liquidation place purchased it. Yeah yeah yeah, argue all you want about how “they don’t know what’s in the pallet” but if it wasn’t profitable, they wouldn’t keep doing it. Simple economics.
Advocating raising prices right now is not exactly a stance I would take. And raising the price won’t stop any 3rd party resellers from branding things, TM or not.
Your snuck premise is that because you see white box items at liquidation means all white box items suffer the same fate. I claim you can do better in your logical assertions.
Many white label brands from many smart competent people end up going under due to external factors like changes in logistics costs, supply chain disruptions, competition advertising and perhaps even review manipulation as we have seen… There is a reason I put quotes around “free market” because it is not free from greedy legislators, criminals (same ironically) and other external forces.
Sometimes just making an items packaging simpler or a brand that is easer to recognize, is the key to success, and not the item itself.
The only reason the Trademark Office was flooded by the keyboardsmash “companies” is because in order to be a “brand” in Amazon you have to have a Trademark.
They would NOT be registering if they didn’t “need” to for Amazon. They don’t care about IP rights. They only care about being able to peddle their wares on Amazon to make money.
When a “manufacturer” provides NO VALUE ADDED. The merchandise is, by definition, overpriced crap.
Traditional private label product, sold at retailers to their own customers differs from this crap on Amazon by the fact that the value is in the resellers base of customers, and location.
Most relabeled white box product on Amazon is crap. The seller has nothing to offer, other than a trademark, and an entry to the race to the bottom.
The exceptions to this characterizations are rare, and at least one is quite notable. That is Dell Computer, who started out selling the cheapest PCs they could find, switching suppliers to whoever was cheaper. Very much like the jobbers Amazon sellers buy from on Alibaba.
Dell eventually adopted a strategy with value added in terms of support and services and quality product selection. It offered corporate customers supply for a period after the product was discontinued. It them actually had product with its own designed manufactured for them.
Contrast that to bulk of the so-called brands sold only on Amazon, which can easily be identified by the packaging which does not include a GTIN and choosing to display an FNSKU.
assume 
We have an aftermarket forklift steering wheel, same as all the others, with the exception of packaging. We put ours in a bag inside a box with the suicide knob removed. We looked at our competitions reviews and saw most negative reviews were about customers getting ones with frozen suicide knobs and the finish being scuffed from handling.
Using your exact comment/example/description, we are essentially offering “crap” being we have nothing other than a trademark being our product is made at the exact same aftermarket “crap” factory as everyone else’s, even Hyster and Doosan.
I guess some people just cannot see there is more than one type of tree in a forest.
Many items are not eligible for GTIN tracking via Amazon that has nothing to do with if they are white label or not. Most if not all items with expiration dates, and or production batches for warranty/recall, cannot use UPC. Many/most hazmat items must be FNSKU labeled.
I think you are simply casting too wide a net with your disparaging of private labels when many are actually providing a value or innovation based on market demands.
If we are going to paint with an overly wide brush, one could easily assert that if brands simply offered the best value in the first place, there would be no room for items made at the same exact factory in private label. Nike vs. Pingdoo brands should be a no brainer, but low and behold Nike is still $200 and the same shoe minus the swoosh is only $53.22.