Account Reactivation Error: 'Something Went Wrong' Message

Hello everyone,

I’m facing an issue with reactivating my Amazon account. Every time I click the “Reactivate the account” button, I am redirected to a page that displays the error message: “Something went wrong. Please try again later.”

I’ve already tried using a different device to see if it might resolve the issue, but the problem persists. I’ve also contacted Amazon support and shared a screenshot of the error, but I haven’t received a response yet.

Has anyone else experienced this issue? If so, how did you resolve it? Any advice or suggestions would be greatly appreciated!

Thank you!

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First … welcome to SAS!

Amazon has been doing a lot of changes in seller central for the past couple of months. With that said, it is possible that this may become accessible in a few hours.

In the mean time, we would suggest clearing your browser cookies and restarting the computer.

Last … what is the reason for the deactivation of your account? It might be beneficial for you to post the reason here prior to attempting the reactivation. The forum might be able to save you some steps as you attempt to get your account reactivated.

Again … welcome to SAS!

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Also a “Welcome to SAS!”

Based on comments I think waiting a bit, especially for a response from Amazon, is the 2nd best course of action.

1st best is @Lost_My_Marbles but with a caveat … Logout first, and then back in. If that doesn’t work then logout again and …

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Hi @Sara welcome to SellersAskSellers!

Please try the tips from @Lost_My_Marbles and @oneida_books and let us know what worked (or not), and keep us updated on any communications from Amazon.

:crossed_fingers: Hopefully this is just a glitch, but with Amazon, it could also be some other issue trickling through the system.

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Thank you all for the warm welcomes, @Lost_My_Marbles, @oneida_books, and @papy.

My account was deactivated last Friday morning, and I’ve been trying to reactivate it since Friday afternoon. I’ve attempted this on multiple devices—laptops, phones, and tablets—but continue to encounter the same error. As @Lost_My_Marbles mentioned, this might be related to Amazon’s recent website changes. So @oneida_books 's Logout > Login > check … method is doing continuously.

To gather more insights, I’ve posted about this issue here and on another community forum, but so far, it seems no one else is experiencing the same problem.

I created a case and followed up with two emails to Amazon’s support team, but the only response I’ve received is that someone will contact me “ASAP.” I also submitted feedback on the page describing the issue.

The deactivation email I received states that it was due to a failed verification process. I’m a sole trader, and I recently registered with HMRC, receiving a UTR number. For verification, I submitted the HMRC letter with my UTR, my passport, and a recent bank statement. However, I suspect two possible reasons for the deactivation:

  1. The HMRC letter with my UTR doesn’t include my full name; it only shows my initials and surname.
  2. When filling out the business details, I used my name (initials + surname) as the business name, as shown on the HMRC letter.

Any advice or suggestions would be greatly appreciated.

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I think your account is in a holding pattern and is waiting for someone to verify the documents, hence why you are getting an error. I echo what @oneida_books said in you need to wait for a response. Unfortunately “ASAP” in Amazon terms is not ASAP. 24-48 business hours is considered ASAP in Amazon terms.

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I also suspected this might be the case. When I checked the URL of the error page, I noticed it includes a section that says “verification-in-progress”:
https://sellercentral-europe.amazon.com/mario/seller-verification/soa-coc/regional/node/verification-in-progress/render.

This seems to suggest that the verification process might still be ongoing or stuck at some stage.

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@Sara was your account fully onboarded prior to this deactivation notice? Like…you listed and sold items? Or is this a brand new account? :thinking:

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@papy I set up my Amazon account last March and was doing Online Arbitrage. I had about 10 listings when my account got deactivated. In December, they asked me to update my business details, but the verification didn’t go through.

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Update on the Situation:

Yesterday, I received an email from Amazon asking me to update my bank account details, as the current account’s verification failed. I’m not sure why this happened, as I’ve been using this account for nearly a year and have successfully received disbursements from it.

Since it’s an online bank account, I decided to switch to a non-online (traditional) bank account for added certainty. (I thought there might be a new rule or requirement that I’m unaware of.) I’ve submitted the new bank account details and am now waiting for the verification process to be completed. Fingers crossed!

However, I’d like to note that when I click the “Reactivate Your Account” button, it still redirects me to the business information page, which only shows the “Verification Failed” banner. There’s no option or way provided to reactivate my account. This issue remains unresolved.

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Any word yet @Sara ? :crossed_fingers:

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When adding account details, there’s no option to include the IBAN directly, but Amazon still seems to verify it. UK IBANs are generated using the sort code and account number, whereas international banks like Revolut have a different IBAN format that excludes these details. This could be why verification failed.

Even after deleting the Revolut account, it appears Amazon hasn’t fully removed it from their system. When I added a new bank account and uploaded the correct statement, the verification failed because they still compared it with the old Revolut details. I discovered this by clicking the “Retry” button for the new account, which displayed the old account information instead.

So, it seems I’ve hit a deadlock with no options left to reactivate my account. The support team has been a nightmare to deal with. If anyone can suggest a solution, I’d be very grateful. Thanks in advance!

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Every Amazon selling account has an attached buying account. Have you deleted any old account info (bank, credit, etc) on the buying side, and updated with the new information?

Amazon will use buying-side details without any clarification or notice to a Seller. I’m not sure if it can affect verification-process info for bank account–I’m just brainstorming.

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Thank you for your idea. I never used the buying side account. Never even login to it. I am using a separate amazon account for buying. So i might think it will not affect for this, isn’t it. Thanks again @papy

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The thing is … that buying side of the account on your seller’s account still exists whether you use it or not. The suggestion is to make the credit card change on the buying side of the seller’s account, then wait 24 hours and make the change on the seller’s account so that both the buying side and seller side of the account are the same. These two accounts are on the same email login. You get both automatically when you sign up for your seller’s account.

The separate account that you may have for doing your purchases has nothing to do with the seller account as it is usually done on a different email login.

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When you are logged into the selling side of your account, you are logged into the buying side, too. There’s even a link on the Seller Central home page that takes you straight there:

The Buyer account linked in Seller Central is the buyer-side account of your selling account.

If you have a separate (personal) buying-only account, you will need to log out of your (business) selling account and log back in under the credentials of the personal account. That personal account will not have access to Seller Central.

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This could go back to how thngs were in the past under the old version of Account Info where Amazon DID provide direction on the needed info.

I would check every area under Account info closely for issues.

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Dear @Lost_My_Marbles @Papy,

Thank you for your replies!

I checked my buyer account and found it had my Barclays credit card listed. To test, I replaced it with my Revolut debit card and tried verifying Revolut as the deposit method on my seller account again, but it still failed.

It seems the issue isn’t related to the buyer account. Even after adding Barclays as the new deposit method on the seller account, verification failed, and the failure reason page still showed Revolut details. This makes me think my old Revolut bank details are stuck in Amazon’s backend despite being deleted. What’s your take on this?

To troubleshoot, I’ve deleted all deposit methods from my seller account and payment methods from my buyer account. I’ll wait 24 hours and then add only Barclays to the seller account to test again.

Note: While adding payment methods to my buyer account, Amazon asked for verification. After confirming via my bank’s mobile app, Amazon displayed a message saying, “Card has successfully been added to the wallet, but verification failed,” on the buyer account, with no further prompts to verify. This happened with both Revolut and Barclays cards.

I have two questions:

  1. Is it mandatory to add a credit or debit card to my buyer account?
  2. Can I use any type of bank account (e.g., savings) as a deposit method on my seller account, or does it need to be a business account? (I’m a sole trader.)

Thanks in advance for your kind advice!

Dear @oneida_books,

Thank you for your advice. I checked all the links you shared. Some, like the Legal Entity section, have limited access due to my account being deactivated. From what I’ve identified, my main issue right now is bank account verification. I believe once that’s resolved, my account will be reactivated.

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Although some debit cards have worked in the past, it is been more consistent for credit cards to pass.

Check the below information related to your credit card:

  1. Is the credit card valid?
  2. Is there a minimum charge amount?
  3. Are you using a pre-paid card? (Note: Use of a pre-paid card is not accepted for a selling account.)
  4. Does the bank have a record of the charge attempt?
  5. Are there bank limits or policies that prevent the charge attempt from being authorized?
  6. Is there any incorrect credit card information entered? (Note: All the credit card information entered such as number, name, address, ZIP code, or expiration date must be an exact match with your card details.)
  7. Is this chargeable in the currency of the Amazon marketplace where you registered your seller account?

Until the card verification problem is resolved, Amazon won’t be able to process any payments for your account.

Note: Only the primary account owner can make changes related to payment information.

We accept the following credit or debit cards:

  • American Express
  • Diners Club
  • Discover
  • JCB
  • MasterCard
  • Visa

Above info from this link:

Bank account and credit or debit card information for your seller account

You can use any bank account that is in the Amazon account owner’s name. A sole trader (owner) could use either a checking account or savings account to deposit into.

Bank account information

Amazon uses electronic transfers to pay out your sales proceeds. Before you can receive payments, you have to enter bank account information into your seller account. We cannot transfer funds to a credit/debit card or online payment system such as PayPal.

To avoid payment delays:

  • Your seller account must have a business address associated with it.
  • Your bank account must be located in a country supported by the Amazon Currency Converter.
  • Your bank account information must be up to date.

You can use the Amazon Currency Converter service to register a bank account that is located in a different country from the store where you are selling. For more information, go to Amazon Currency Converter for Sellers (ACCS).

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So the Revolut issue may be a currency related issue.

A search on Google about Amazon and Barclays credit cards pulls up a variety of different issues with Amazon and Barclays credit cards.

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