I’m considering Helium 10 + Adtomic to optimize my Amazon Ads campaigns. I’m currently at about 38% ACoS, which I can survive with my cost of goods, but I’d like to get it better.
I am not doing any PPC for my Shopify store, so I plan on starting Google Adwords for that and using SEMRush to help optimize my campaigns.
I briefly considered hiring a 3rd party to directly manage the campaigns, but its virtually impossible to discern a qualified vendor from a shoddy one.
I’m interested in anyone’s thoughts on Helium/Adtomic and SEMRush, and am open to suggestions, tips and tricks, cautionary tales, etc. before I pull the triggers.
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This can be fairly expensive. We pay our guy $2700 a month to manage Amazon / Walmart .PPC He got our ACOS down from the low 80’s to the upper 20’s.
My advice would be to try the H10/Adtomic route to see how that goes and go from there.
You don’t have a ton to gain, already at 38%. I doubt investing in a 3rd party could ever really pay for itself.
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I would look at TACoS as far more clearer number than ACoS - then there are many variables that a software should look at. But simply put you want the software to maximize all ad types, match types, placements, bids, bid optimization, day-parting - and so much more.
If your BSR is improving - its working - if it’s not, then it’s not.
This is a whole galaxy in itself so if you have specific questions, I can try answering.
All the best!
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Our AZ sales annually are in the low 6 figures, currently spending almost $3k a month there on ads. I do see a lift to all sales beyond ACoS / add-tracked sales…so I’ve been more forgiving of my ACoS when it has drifted a little higher. If I had higher sales I could probably afford a PPC / ad manager, but I will have to try to get there on my own, somewhat, first.
I have no Google Adwords at all, and organic traffic to our Shopify store is less than $1K a month in sales. So a lot of room to grow here.
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Yes, but there are too many variables to point you in the right direction. And even that, would be more a guide post because many variables have to be monitored for periods of times in order to make strategic decisions.
Which is why I’m being reductive and saying - any new thing you do must ultimately affect your core KPI - which is an increase in rank (both category rank and organic rank).
Then you calculate the ROI on the move and adjust - or you have an intended goal to test and you do that for a week or two and adjust - all this is expedited with software.
And all this is highly contingent upon conversion rate, category, impulse offerability etc etc etc in a rabbit hole of and/if/or/but statements.
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