Amazon Attribution vs Store Source Tags

Hello everyone! I hope you are doing well.

Do any of you know the difference between using Amazon attribution and the source tags inside Store Insights?

Thank you in advance.

I’m not 100% sure source tags are eligible for the Brand Referral bonus.

We only use Amazon attribution codes for this reason.

A bit ashamed to admit that we never built out a brand store until recently and just stumbled on the source tags so unsure if they will link back to Attribution and thus be eligible for the 10% kickback for the referral bonus which actually adds up.

Popping in to wonder if it would be helpful to have a BR-specific SAS category? :thinking:


ETA: done!

https://test.sellersasksellers.com/t/about-the-brand-registry-category/2143?u=papy

Good thinking…

Thanks for the reply.