Amazon Attribution vs Store Source Tags

Hello everyone! I hope you are doing well.

Do any of you know the difference between using Amazon attribution and the source tags inside Store Insights?

Thank you in advance.

I’m not 100% sure source tags are eligible for the Brand Referral bonus.

We only use Amazon attribution codes for this reason.

A bit ashamed to admit that we never built out a brand store until recently and just stumbled on the source tags so unsure if they will link back to Attribution and thus be eligible for the 10% kickback for the referral bonus which actually adds up.


Popping in to wonder if it would be helpful to have a BR-specific SAS category? :thinking:

ETA: done!


Good thinking…

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Thanks for the reply.