Um, Did anyone else notice that the standard yellow add to cart buttons are, orange today??
The “buy now” blue is darker too.
I don’t hate it
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My buyer side app has those colors, but my desktop is normal still.
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It’s been A/B tested for a couple weeks now. Sometimes on desktop, sometimes on mobile, or both.
This ■■■■ these people will test and change is incredible. Who the hell cares what color the button is. If you want to buy something, or add it to your cart, or make a call to seller support, you’ll find the button, regardless of color.
Giant waste of time and money and offering up yet another opportunity to break something to change something that wasn’t broken. Amazon accels at this and never learns.
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It’s been like that for about a week or so. We figured it was Amazon’s way of promoting Halloweeen (kind of copying Google). Wondering if Christmas will be green or red?
Could be they want to see if it helps promote Prime Day by creating a buz of people talking about the big orange button. Maybe it was part of a tariff deal we have yet to hear about to honor the big orange.
There was a movement to boycott the orange. Use to think we knew what that was about but now we are not sure.
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Then again, it keeps the programmers and managers busy working on this, rather that REALLY screwing up something (for example, it’s been a while since totally revamping the “Add a Product” page)
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Now, now, even the programers are dreaming of a white Christmas. Sorry, Glitchmas, “I’ll be home for Glitchmas if only in my dreams…”
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Staggered roll out i assume
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Today (1 Nov):
Not the cart buttons, but still. Is this for Christmas/holiday, already? 
…but I did see this gold-and-royal blue combo on Thursday (30 Oct):
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Yeah I saw everything reverted to yellow Thursday-ish
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What do you mean “already”? It’s already November.
Costco has had artificial Xmas trees on display for 2 months now!
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Mine has turned green. I was a bachelor for many years, so I am not alarmed by things turning green.
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