An Amazon employee claims that Amazon has ‘protected consumers’ - that in 2023 they “…dentified, seized, and appropriately disposed of more than 7 million counterfeit products…”
Implicit in the announcement is the fact that Amazon defines ‘counterfeit’.
https://sellercentral.amazon.com/seller-forums/discussions/t/7f1259cf-6dde-40be-9c36-b7d915b50759
I have a copy of all of the annual Brand Protection Reports (this is the fourth, but we have 5 copies because the original from 11May2021 was revised the following month, on 17Jun`21).
I still ain’t buying it, despite the fact that the Impact Dashboard (link) continues to make good progress for us (which, to be fair, may have more to do with the fact that we demanded, and received, ‘gating’ of our Brands in the previous decade of this century, via legal means, several years before the 1st Brand Protection Report was released).
What’s amazing to me is they can’t figure out that if an american brand (made in the US) is being shipped to FBA by AGL then it’s obviously counterfeit. But they don’t seem to want to stop or hold foreign sellers accountable.
These numbers sound great if you have no idea what the scale of the problem is. Seizing over 7 million items sounds like a lot doesn’t really mean much if they missed 70 million other counterfeit items.
And “counterfeit item” by their definition is any item where the seller didn’t provide an acceptable invoice/LOA after Amazon decided to flag it for whatever reason.
Yes, it doesn’t count the actually counterfeited items that end up with approved invoices/LOAs, either–often forged or (as we now know) sent along with a bribe to the right Amazon employee on the right shift.
My current working hypothesis is that Bezos squandered an immense amount of hard cold cash in trying to establish Amazon in China.
To even be allowed to do that the CCP had (from all the reports I have seen) basically said ‘over our dead bodies UNLESS you allow our sellers to sell on Amazon US’.
Having been outmaneuvered and having lost hundreds of millions (probably a billion and more) Bezos and now Jassy are looking at all the $40/month fees as a way to recover their losses.
As Amazon circles the drain the ONLY hope that I see at this point is if Jassy wakes up and decides to protect the site and the reputation before it disappears.
For some reason my wife thinks that I am a pessimist so I could be wrong…
I see no evidence that Amazon is circling the drain, though its marketshare is falling.
I see a lot of evidence that Amazon is eliminating costs associated with non-productive activities and employees. Which is a sign of health and longevity.
I also see some evidence that it is eliminating some of the 3P sellers on the site, without making it clear that it is culling the herd. What may be viewed as collateral damage as part of trust and security actions may be intentional overkill.
Exactly…and how many of these 7 million were wrongfully removed?
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