Amazon FBM Ship+ coming

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I’m excited to invite you to join FBM Ship+, a new all-in-one FBM program from Amazon. It’s designed to give you more accurate and competitive delivery dates, OTDR protection, and cash-back on Heavy/Bulky and XL items.

A few key aspects of the program:

  • Ship+ can be enabled on individual templates, giving you the flexibility to choose which SKUs you want to include
  • Handling time is set based on your shipping history, capped at 1-day, making it ideal for items you can ship quickly
  • Transit time is calculated using ground services (UPS Ground, USPS Ground Advantage, and FedEx Home Delivery/Ground)
  • Earn cash-back on heavy/bulky and XL items

o Heavy Bulky: Up to $0.60 off per shipment ($0.30 base + $0.30 for same-day handling)

o Extra-Large: Up to $1.00 off per shipment ($0.50 base + $0.50 for same-day handling)

  • Receive OTDR protection from carrier delays and delivery-rated A-to-Z claims when you ship on time and purchase shipping labels through Amazon Buy Shipping from the Manage Orders page in Seller Central, our Shipping API, or other Multi-Channel integrators/ERP partners. You can purchase labels using either Amazon’s rate or your own negotiated rates.

I’m not clear how this is different from Buy Shipping with SSA active. Some small incentives to ship more big or heavy items, but half the incentive is only for same day shipping. And I strongly suspect those incentives are temporary, until Buy Shipping is deprecated and rolled into this…

… and maybe SSA and AHT too?

I’m excited to say ‘no’. ( Actually, I’m excited to precede ‘no’ with a vulgarity that the admins here would not like )

How did the Amazon employee(s) get the idea that the most important thing for customers was fast shipping?
If you read negative feedback, the biggest complaints are failure to deliver and - in the used book portion of Amazon - failure to describe properly.

These are various Amazon help pages about FBM Ship+. Take a look and tell me if you spy anything interesting amongst the three:


Most of the online chatter simply recreates Amazon’s various press releases, but two things came to mind when I read this post: What Is the Amazon FBM+ Program? A New Way to Ship (from October 2025).

First, that Ship+ wasn’t built for the USA; it was built for cross-country sales in Europe and Asia. This is evident in the metrics Amazon is using to tout a “34% sales growth” stat generated while Ship+ was only available to Sellers in China with select eligible delivery countries in Europe and Asia:

Most domestic continental USA orders rarely even take 6.5 days after shipping out (some stats compiled here. And while I certainly can’t know how every FBM Seller estimates their delivery speed, anecdotally it seems that many Sellers use 1-2 day handling time and then around 4 days for delivery.

This could also explain why Amazon’s displayed delivery estimates for US-to-US have been so wide lately, though…a push to Ship+ for more precision? Hmm…

…because why would Amazon want to push for Ship+? Are they helping FBM Sellers compete in what many see as FBA delivery speed primacy?

(For the record, unless an item is available in an Amazon warehouse locally for same-day or next-day truck delivery, I don’t see significant delivery estimate differences for FBM v FBA, and Amazon has had to adjust it’s delivery estimates for FBA orders quite a bit lately.)

Lol no. The second thing I noticed in the post:

What Amazon might actually want is for FBA Sellers to move some or all of their products and/or operations out of Amazon warehouses and into the “convenience” of Ship+, with similar benefits (but possibly more hassle).

Amazon might be feeling the sting of more accountability for Sellers’ inventories, from intake, to handling, to storage, to pick-and-pack, to shipping, through delivery.

Maybe increased automation and stricter worker metrics can’t solve all of Amazon’s warehouse problems. Or maybe Amazon is trying to evolve more quickly into a logistics juggernaut. Maybe Ship+ abd “partnered carriers” is set to evolve into only offering Amazon Delivery? :thinking:

My biggest complaint is the fastest delivery options have the highest damage rate in my experience.
I am about to discontinue expedited options on my breakable items because I can’t trust that they will arrive intact. A buyer that pays extra for extradited is extra dismayed when it shows up broken. I am dismayed to have to refund that expensive shipping that broke stuff.